Spring has sprung and Q1 2017 branding and marketing is about to come to end, friends! We love the feel of the sun on our shoulders, all the blooming going on around us, and the hopeful smile that the season puts on our faces! We are happy and excited about, well, everything!

Here is what we have to share:

We’re Having a Contest!

As you know, we are celebrating our sixth year in business with our own version of “Pick Six.” Well this month, in celebration of spring and our giving spirit, we are taking the Pick Six to you, our clients and friends! Be among the first six to reply “Please Rock My World” and you will receive six free social media posts for your business on one social media platform of your choice!

• Six Winners
• Six Free Rockin’ Social Media Posts
• Six Expert Rockers posting
• Six Days in April
• Winners will be contacted on April 6th!

Front Porch Marketing Q1 2017 Branding & Marketing Review

April is the absolute perfect time to review your Q1 branding and marketing efforts. Are you meeting your goals? If not, it’s time to quickly re-collaborate for Q2. Here is a refresher on metrics vs. analytics. Call us if you need to take an objective look at your results.

SEO and PPC Benefits

When it comes to boosting traffic to your website, Search Engine Optimization (SEO) and Pay Per Click (PPC) are hugely beneficial. Need further convincing? Call us. We would love to chat about it. We are currently rockin’ it for our new clients OLLI at UNT and Women’s Business Council Southwest and loving every minute of it!

Fresh Branding and Marketing Initiatives

Spring into your next marketing initiative with a fresh brand look and feel. Why not update your marketing material creative and messaging? We are proud to partner with new client Owens Machine and Tool Company to do just that for a recent trade show.

Texas CEOs Rock!

Our Chief Rocker heard a refreshing and uplifting outlook on the Texas economy for 2017 and 2018 recently at the 2017 Vistage Executive Summit by Alex Chausovksy, senior analyst, ITR Economics. Also at the Vistage Summit, Roy Spence, co-founder and chairman, GSD&M, shared key insights and lessons from legendary, purpose-inspired leaders he’s worked with over the years. He presented actionable ideas to inform making decisions that support your Core Purpose. Decisions that build a business—and a life—of success.

As Always …

We are grateful for so many things – a Q1 2017 branding and marketing jam, our rockin’ team, amazing clients, faithful advocates, collaborative partners and truly great friends. Thank you for the many referrals! Keep them coming!

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Here on the Porch, social media marketing is king. A strong social media plan is key to a healthy, robust presence on-line – which in turn leads to increased brand recognition, increased brand loyalty, more traffic, and ultimately more customers.

Using social media to grow your business can seem like a daunting task. But it needn’t be! Here are our 6 top tips for developing a strong social media presence:

• Have A Social Media Plan for Each Channel. Please people, don’t just create one type of content and blast it across every social platform! Identify your audience and your goals for each platform – they are very different creatures. Ensure your posts are true to your brand and strike the tone you wish to convey. Develop a calendar and stick to it.

• Create Meaningful Content and Deliver it Consistently. Quality content that excites and engages is worth its weight in gold. Make sure everything you post is valuable, relevant to your audience, helpful, and/or entertaining. And get it out there consistently!

• The Key Word in Social Media is Social – Interact! Engaging with other users on a regular basis is key. Like people’s posts. When people comment, reply! Comment on other people’s posts. Retweet. Give people a shout out! Encourage communication and conversation.

• Optimize Your Content with Visuals and Links. Visuals grab people’s attention, so don’t neglect this important piece of the puzzle. Photos, infographics, memes, videos – all valuable tools. Mix it up. Then don’t forget to drive traffic back to your site! Always link back to your products and services.

• Blog, Blog, Blog. We can’t stress this enough. Develop blog posts that are easy to read,  highlighting ideas that are interesting and thought-provoking. Creating original content in the form of blogs is a win-win! Don’t become overwhelmed, blogs don’t have to be long. Just do it!

• Get Your Entire Team In On the Action. Everyone has a valuable point of view and cache of experience, so encourage everyone to help your marketing efforts. Get them to blog and share their expertise. At the bare mimimum, ask them to follow and comment on the social profiles of your company and your clients.

We always say, marketing is more of an art than a science, and that is true! Take the human approach when developing your social media strategy – it will pay dividends!

Every morning, I wake up, brush my teeth, make a pot of coffee, shower, and get ready to start my day. I do it in that order, every single day. It is my routine. Now, think about your daily routine. Do you check your phone first? Wake up your children? Make breakfast? We all have routines, and I think it is what keeps me grounded. As human beings in the twenty-first century, we do everything at a very fast pace. Our brains encode the things we do each day into something referred to as habits. We get tangled into the cycle of habits, and it hinders us from noticing what is going on around us and it puts our imagination on time out. Now you’re probably thinking, “Well, I like my routine.” And trust me, so do I, but I think we get a little too caught up in them.

Recently I watched a TED talk with Tony Fadell where he dove deep into this “routine talk,” which he refers to as a process called “Habituation.” He gives an insightful talk about how we need to fight back the human tendency of transforming our patterns and day-to-day behaviors into habits, and recognizing the “little idiotic details” we encounter every day. He explains how as a designer he is always trying to improve the everyday things he sees, and encourages the audience to do the same.

Tony Fadell gives 3 tips on how to fight habituation:

1. Look Broader: look at all the steps forward and backward and identify problems that need solutions!

2. Look Closer: the smallest details give us the greatest meaning

3. Think Younger: have young minds! We get use to the things we are exposed often. As Tony mentions, we need to be as kids in which they haven’t been around much and question everything.

I think Tony makes an excellent point. We need to look beyond our habits to truly experience the world better. Therefore, I challenge you to open your eyes, pay attention to what is going on around you, and break out of your everyday routine. Try to see the world as it really is, not just through our lens we put on each morning.

You can watch Tony Fadell’s TED talk here.

As I sit down to write this, I am surrounded by a big mess… a very big mess. We are currently in the process of renovating our house. My washer and dryer are temporarily set up in my living room, my water is cut off for the day and I’m trying to figure out where in the already-crowded dining room to put the bathtub that is about to be delivered for the next month or so. My dog is barking at me because of all of the strange people working on our house and her restricted access to her yard, and my daughter wants to see what everyone is working on and try to figure out how she can “help.” Oh, and did I mention I’m almost 8 months pregnant?

Perfect timing, right?

When I feel like I’m literally on the verge of losing my mind in the chaos of change, I have to take a step back and realize that the mess is only temporary, and in the end, I’m going to have a beautiful home that is more spacious and more organized than it was before this mess began.

“Change is hard at the beginning, messy in the middle and gorgeous at the end.” – Robin Sharma

Without change, there is no progress, and this is true in all areas of life – whether it be personal or business. Is there a change that you know you need to make to help your business grow, but you are avoiding because of the mess that comes along with it? Perhaps you need to grow your team or change your org structure? Or it’s time to move to a new or larger location? Or there is a process that you have had in place, but it is no longer working? Is it time to take your marketing to the next level, or really focus on branding your business?

Well, consider this your invitation! Come join me in the chaos of change. There is no better time to make positive changes than NOW! And believe me, your future self will thank you for it.

What should I blog about? I asked my friend, as we texted this afternoon. “Instant connections,” she said. “Whether it’s a business or a personal relationship. Like a friendship born in a seedy Grand Prairie volleyball warehouse.”

It’s true. We became friends three years ago in a cold, remote, loud volleyball warehouse where we spent an entire weekend watching our daughters play for the same club team. We bonded quickly over our disdain for the helicopter parents in attendance and the absurdity of the diet our girls were forced to adhere to. By the next tournament we had a wagon full of inside jokes that we shared … and we were off.

Today she is one of my very closest friends, even though our daughters are no longer close, and volleyball is but a distant memory.

What causes people to gravitate to each other? And what enables those authentic connections to endure? The same can be pondered in business – what causes people to gravitate to businesses or brands and maintain that loyalty?

Brand loyalty doesn’t happen by accident. Brands that cultivate loyalty find ways to emotionally connect with their customers. How is this accomplished? Here are three things to consider:

1. Focus on what your brand does best. If you try to be all things to all people you’ll end up being nothing to anyone. Be bold. Be unique. Differentiate your brand around what makes you, YOU.
2. Serve your customers. Wow them. Take care of them. Listen to them. Serve them. Give them reasons to come back to your brand again and again.
3. Determine what your brand stands for and deliver on your promise. You must become relentless in your dedication to deliver on your brand promise. Every day.

Creating authentic connections and maintaining a successful brand that brings loyal customers to your door is key. Does your brand measure up?

We are passionate about branding here on the Porch! If your brand isn’t speaking to your customers the way it should, give us a call. We can help.

Valentine’s Day, Saint Valentine, and the history behind it all lies in somewhat of a mystery. Today, it seems as if this is just a holiday created by a card company that reminds millions of people all around the world that they need to purchase something romantic and sometimes expensive for their significant other.

Yet, it’s not true. The biggest misconception about Valentine’s Day is that it’s supposed to burn a hole in your pocket. You don’t need to break the bank to give that special someone that feeling of being wanted, you just need to show them that they’re on your mind.

Let’s rewind back to when we were in grade school for a moment, or for those of you that have young children, this will be quite applicable. Remember, each year on February 14th, you would put on your backpack stuffed to the brim with little Valentine’s Day cards that usually had a piece of candy in them. There was one for each student in the class, nothing exclusive. Although you may not have known all the students in your class, it was exciting to receive a little note from everyone. It was the thought that counted. Now, that’s what I believe Valentine’s Day should be about, the thought behind the message, even if it is just a simple one.

I believe that companies can learn something from this! Companies can promote their business while also providing social media users with that warm feeling of getting a Valentine in grade school by creating shareable content this Valentine’s Day. Since the invention of the “Share” button on Facebook, there are quite a few ways to spread this thoughtful holiday. Imagine a Facebook notification popping up while you’re in class or at work from that person you’re thinking about on Valentine’s Day. Even if it’s a corny message, you’ll get that warm, fuzzy feeling. On top of that, you’ll create a positive association with the brand that made the Valentine that you’re proud to have on your Wall.

Another way to utilize this shareable content in through Snapchat, and my favorite campaign I saw a few years ago was something Taco Bell created. Taco Bell generated simple Valentine’s Day cards, similar to those we received in grade school, but digital, and had a space open for “to:” and “from:” The company really went back to the basic meaning of Valentine’s Day, to send a kindhearted card that showed others that they were being thought of.

So this Valentine’s Day, get back to basics! Thoughtfulness still reigns supreme.

The term “Pick Six” has long been associated with big success:

• In horse racing, Pick Six is a wager in which a bettor picks one horse in each of six races, leading to a big payout.
• In football, Pick Six refers to an interception (pick) being returned for a touchdown.
• In lottery terms, Pick Six refers to the big payout that occurs when six regular numbers are picked.
• In wrestling, Pick Six is a ranking system used by the Ring of Honor to determine championship contenders.

Big. Successes.

And so, in honor of our sixth year in business, we on the Porch formulated our own Pick Six … for business success, big success!

1. We’re picking Brand Architecture. It’s so important. When was the last time you really evaluated your brand? Is it due to be re-visited? We can help you look at it in a fresh way to ensure you are capitalizing on what makes you unique.
2. Number two on our list of picks: What have we been up to on the Porch? We had an extremely rewarding experience (and an absolute blast) at the PowerGen Trade Show in Orlando with our rocking client, TodoModo. Check out our blog about the experience!
3. Number three involves talking, and lots of it. What have we been talkin’ about? Maximizing your marketing! We spoke about that very thing at the Arlington Board of Realtors‘ Meeting January 27th.
4. What we are off our rocker about? The Super Bowl! The Atlanta Falcons and the New England Patriots will face off in this colossal battle February 5th and we know what we will be serving at our soiree: The Barefoot Contessa’s Parmesan and Chipotle Popcorn, a chili bar (seriously genius idea – thank you Food & Wine Magazine) and Iron Skillet Peach Crisp. A Texas menu if we’ve ever heard one.
5. Highlights from the Porch Team bring us to our number five pick. Our rocking’ interns, Grace and Rachel, have been an impressive breath of fresh air around here – and we are enjoying watching them weigh their next steps, as their graduation dates are rapidly approaching!
6. And our final pick: The power of the referral in gaining new clients. We are continually amazed and humbled that our Porch family continues to grow through marketing and referrals. Thank you for all you do to keep our Porch rocking!

Please keep those many referrals coming. We are so grateful. Join us on the Porch via Facebook, Instagram, Twitter and LinkedIn. Subscribe to our blog here.

Thanks, friends, for riding the sixes with us. Here’s to another wildly successful year!

The beginning of a new year is always a great time to have a brand review and create a fresh approach to achieving your business goals. Growth is always a goal for any business, but as your business grows and develops, you need to check and see if your brand reflects the business as it is today – not what it was last year or the year before.

Here are some tips for checking up on your brand for this year: 

• Does your brand reflect the personality and values of the company? If you don’t think it does, customers certainly won’t either. While the mission, vision and values of your company shouldn’t change often, shifts in your business or marketing strategy may affect the brand. A brand review gives you the opportunity to align it with your mission and vision so that you are connecting with the right people and growing your business year after year. Integrate your brand into everything you do – from answering the phones to your website design to your business cards – every customer touch point needs to be considered.
• Get feedback from external sources and be aware of how your company is perceived. People make decisions based on emotions so you need your brand to emotionally connect with your audience and feel assured that they know the who, what and why of your business.
• Review your brand standards and make sure every element translates across all delivery channels to ensure your brand is consistent.
• Define your key messages and make sure every member of the team knows what they are so they are aware of and can effectively communicate your brand attributes.

Completing an annual brand review will ensure that you are staying true to your brand, which will help ensure customers come back again and again.

Come see us on the Porch if you are in need of a brand review. We can ensure that your strategy and activities are aligned with your brand to maximize success!

Marketing mistakes happen. Heck, mistakes period happen. Seems the older I get the more I make them. I blame it on my kids age.

Many of the business owners and marketing leaders we have talked with so far this year have said Q1 2017 projections are even more positive than anticipated. Fan – freakin’ – tastic!!

Avoid these three marketing mistakes this quarter:

1. Chasing the new, shiny object(s). Wait. What was I blogging about … With all the artificial intelligence news, virtual reality hype, etc., don’t forget the foundation – the 2017 marketing plan with strategies, goals and tactics. Don’t get me wrong, keeping your eye on the latest and greatest is a must, but don’t let what brought you here and all that you planned to do fall by the wayside.
2. Lack of communication with your team. We get it. You are being pulled in a million directions, and it sometimes can be a challenge to make sure your team knows what is going on in all parts of your business. Your team can help and want to do so. If you can’t keep up with your regular team meetings, calls or emails, ask someone to step up in your stead. Your team and marketing partners will thank you and your business will also reap the benefits of continued internal communication.
3. Give everyone a say in marketing decisions. When it comes to marketing and branding, opinions are like … sorry, started to quote my friends Salt-N-Pepa. You don’t need to pass marketing ideas around to each and every business partner, team member, family member (spouses included) and friend. Trust your team. You know, the people you pay to own and create your marketing plan, initiatives and assets.

I will leave you with those thoughts. May your Q1 2017 continue to rock. Oh, and happy freakin’ birthday week to me (shameless birthday brat plug).

Chief Rocker Julie Porter can be followed on Twitter and Instagram and so can her company. Follow Front Porch Marketing on Twitter by clicking here, like us on Facebook by clicking here and follow our LInkedIn company page and Instagram fun.

As the ball drops and another year is rung in, we all create New Year’s Resolutions. These resolutions are typically something like staying fit and healthy, spending less and saving more, or learning something new.

However, as a senior in college, my New Years resolution is to secure a marketing career before graduation. Similar to many other students, I completed the application process for companies right as school began, and to my dismay, I have become all too familiar with the response: “We appreciate your desire to join our company, but at this time, we are not hiring yet for the spring.”

The Marketing major’s path to finding that first job is much different than those of Finance, Supply Chain, Accounting and even Management majors. What I have come to notice is that these other specialties seem to offer jobs early in the fall, while marketing companies have the tendency to wait until the spring. Being the girl that has always been highly organized and a big planner, this is something that I have struggled with.

Rather than letting this get me down, I plan on being positive in 2017 and using this to my advantage. As I watch many of my friends accept job offers they have received as early as August, I have to wonder if that would be best for a person like me. The uncertainty of where I will be in the future has motivated me to develop myself, my skills, and my portfolio, and has kept me from catching “senioritis”. The upper-division classes I am taking supply me with both hands-on experience and material that I can confidently discuss in upcoming job interviews.

Because I have been constantly focused on making myself a stronger job candidate, I have also had to grow my network. I have applied to dozens of marketing companies, both agency and corporate, consulted with career advisors, and attended many job fairs. This has not only helped get my foot in the door of many places, but has also led me closer to deciding exactly which career is right for me. I know that this ambitious flame inside of me would have dimmed and I would not have been able to consider the endless opportunities that are out there if I had jumped the gun and accepted a job in the Fall.

So to all my fellow Marketing majors out there, or any upcoming graduates on the job hunt, let’s shake up 2017! Look at this as the ultimate chance to grow yourself, develop your skills and learn about all of the different paths that there are. Good things happen to those who wait and remember that if you are not moving forward, you are moving backward.

Happy New Year, Y’all!