What should I blog about? I asked my friend, as we texted this afternoon. “Instant connections,” she said. “Whether it’s a business or a personal relationship. Like a friendship born in a seedy Grand Prairie volleyball warehouse.”
It’s true. We became friends three years ago in a cold, remote, loud volleyball warehouse where we spent an entire weekend watching our daughters play for the same club team. We bonded quickly over our disdain for the helicopter parents in attendance and the absurdity of the diet our girls were forced to adhere to. By the next tournament we had a wagon full of inside jokes that we shared … and we were off.
Today she is one of my very closest friends, even though our daughters are no longer close, and volleyball is but a distant memory.
What causes people to gravitate to each other? And what enables those authentic connections to endure? The same can be pondered in business – what causes people to gravitate to businesses or brands and maintain that loyalty?
Brand loyalty doesn’t happen by accident. Brands that cultivate loyalty find ways to emotionally connect with their customers. How is this accomplished? Here are three things to consider:
- Focus on what your brand does best. If you try to be all things to all people you’ll end up being nothing to anyone. Be bold. Be unique. Differentiate your brand around what makes you, YOU.
- Serve your customers. Wow them. Take care of them. Listen to them. Serve them. Give them reasons to come back to your brand again and again.
- Determine what your brand stands for and deliver on your promise. You must become relentless in your dedication to deliver on your brand promise. Every day.
Creating authentic connections and maintaining a successful brand that brings loyal customers to your door is key. Does your brand measure up?
We are passionate about branding here on the Porch! If your brand isn’t speaking to your customers the way it should, give us a call. We can help.