Trade show marketing rocks. I sometimes forget how much until we get in the throes of one with a client, which is happening for us at the pace of about four to five a year.
This is something I have been honored to do since I was right out college, and I have definitely learned a lesson or two along the way. Thankfully, however, we at Front Porch Marketing have a team of people who can do trade show marketing better than me.
And, a few things have changed over a few, okay, over the (cough cough) years. There’s now an app for this and a portable device for that, all of which enhance trade show marketing, sales initiatives, and the visitor experience, which is fab.
Typically, we have months to plan and execute on our clients’ trade show marketing fun … but recently we may have just pulled off a holiday marketing miracle on The Porch over the last seven days (hence the bags under my eyes). Story about the 2016 POWER-GEN International in Orlando, Florida, happening now, is for another bloggity-blog day.
Key Trade Show Marketing Takeaways
So, what can you learn from our Flashdance that has happened over the last week? Here are four things:
Market early and often. The earlier you can develop your strategy, plan and campaigns and start rockin’ and rollin’, the better. There are many other exhibitors, etc., vying for the attention of the speakers and attendees.
If you can’t market early, it can still happen. We have proved almost anything can happen with a rockin’ marketing partner alongside you, but getting there isn’t the prettiest and sure isn’t the cheapest.
Use multiple channels. Send emails. Advertise. Maximize the show’s online and traditional opportunities. Develop a micro-site, website banners and collateral materials. Write blogs. Develop press releases and put them on the wire. Send MORE emails.
Keep it light. Keep it bright. Especially during this time of year and on this of all years, keep it light and bright. Inside and out. We all want a break from seriousness. Holidays can be a stressful time, and moving at light speed may cause a few, tiny bumps along the way.
If you need to get your trade show marketing or any other branding or marketing on the go, holla! We are here and happy to get your strategies, plans and campaigns into high gear and pay attention to how your target responds.
Asta pastas! Going to check in with the folks in the Sunshine state on today’s POWER-GEN International happs.
That’s all she wrote.