The beginning of a new year is always a great time to have a brand review and create a fresh approach to achieving your business goals. Growth is always a goal for any business, but as your business grows and develops, you need to check and see if your brand reflects the business as it is today – not what it was last year or the year before.
Here are some tips for checking up on your brand for this year:
- Does your brand reflect the personality and values of the company? If you don’t think it does, customers certainly won’t either. While the mission, vision and values of your company shouldn’t change often, shifts in your business or marketing strategy may affect the brand. A brand review gives you the opportunity to align it with your mission and vision so that you are connecting with the right people and growing your business year after year. Integrate your brand into everything you do – from answering the phones to your website design to your business cards – every customer touch point needs to be considered.
- Get feedback from external sources and be aware of how your company is perceived. People make decisions based on emotions so you need your brand to emotionally connect with your audience and feel assured that they know the who, what and why of your business.
- Review your brand standards and make sure every element translates across all delivery channels to ensure your brand is consistent.
- Define your key messages and make sure every member of the team knows what they are so they are aware of and can effectively communicate your brand attributes.
Completing an annual brand review will ensure that you are staying true to your brand, which will help ensure customers come back again and again.
Come see us on the Porch if you are in need of a brand review. We can ensure that your strategy and activities are aligned with your brand to maximize success!