We were excited to meet with a prospective client partner and learn more about their branding and marketing needs. The company is in the B2B space.

Well into the conversation, my pulse began to race, my leg started to shake and my voice rose an octave.

You see, they have been meeting with several potential marketing partners and being very thorough about their due diligence in selecting the right one. One agency told them that they could … wait for it … manage and execute all their email marketing for the entire year for an annual fee if they handed over all the email content in one meeting.

Whoa! Really?!?!

It sounded good to the prospective client. This was:

• Very cost effective
• Low effort on their part
• Efficient with their time
• Worry-free. They wouldn’t have to think about their email marketing for an entire year.

Yes, friends, but this is wrong in so. many. ways. Hence, me physically reacting to this idea.

Effective email marketing campaigns are, among other things:

• Useful. If you are sending content to your audience that is several months old, you are missing the boat. “We try to include something useful in every email,” says Ben Chestnut of MailChimp. “If the announcement was totally useless, let’s at least give the recipient a case study, or something educational (even if it points to some other resource).”
• Fresh. Our world is changing daily. What is relevant or newsworthy today is not going to be tonight or tomorrow, never mind months from now.
• Personal and relevant. Your current and potential customers’ needs and businesses are constantly evolving. What they want and is the crisis du jour changes hourly. You may learn something in a meeting or on a call with them that you have never thought of before that could be a new product or service offering for your company or a nugget of wisdom for your next company email. Sorry, too late, you can only submit your content once a year … Ugh …

The reality is email marketing takes experience, work and expertise. The good news is we’re here to make it easy, effective and right for your brand.

What does it mean to be an entrepreneur? These eight innocent words are like loaded dice.

The word entrepreneur immediately brings to mind some obvious choices: Steve Jobs, Oprah Winfrey, Jeff Bezos and Bill Gates. Melinda Gates has also earned her own place at the table with her philanthropic and global development efforts via the Bill and Melinda Gates Foundation.

These folks are true forces of nature.

What landed them in this spot?

Talk to any successful entrepreneur and you will notice familiar traits. Entrepreneurs are driven by passion, not money. According to Tony Hsieh, founder and CEO of Zappos, “Chase the vision, not the money, the money will follow you.”

There is a myriad of research, articles and opinions citing successful traits of an entrepreneur. Most are variations of the same them:

• Passion
• Imagination
• Vision
• Tenacity
• Self Confidence
• Resilience

All packed with determination, perseverance and huge dollop of grit.

Lest you think it a glamorous endeavor, being an entrepreneur also means late nights, early mornings and everything in between. But the rewards of watching your vision come to life and grow supercede all else.

According to Eric T Wagner to be a successful entrepreneur is to, “Think Big and be Bold.” We would tend to agree.

Do you have what it takes?

I recently came across an article on CNN’s website titled, “Facebook launched my startup” talking about entrepreneurs who relied exclusively on Facebook, Twitter and Instagram to start their small businesses. The story featured five small businesses and, as I flipped through each of them, up popped a picture of a friend and her business partner and their Dallas-based, three-and-a-half-year-old business Smocked Auctions. Their success in a short period of time is a true testament of how social media alone can have a profound effect on businesses.

After they used their initial investment to buy inventory to sell, Smocked Auctions had no extra money for marketing and advertising so they turned to Facebook and began weekly auctions to sell their goods. Almost instantly they attracted 20,000 followers and the rest is history. They now have more than 450,000 followers on Facebook, 10 full-time employees and are on track to do $5 million in sales this year. And although they have added an e-commerce site, Facebook still generates 65% to 70% of their sales.

Now, it’s hard to think of life before social media even though many sites aren’t even ten years old! But it has become pretty clear that social media is a must for all businesses. There are many benefits of social media marketing including increased exposure, competitive advantage, increased traffic, new leads, increased sales and improved search ranking. But I think the biggest benefit of social media compared to traditional marketing is the ability to communicate with customers and a target audience on a daily basis.

With so many social media platforms available it’s important to be educated about each of them and know which is best for your business as far as reaching your business goals. Here is a list of the most popular networks:

• Facebook – Still the leading social media network
• Twitter
• You Tube – More popular than cable television
• LinkedIn – The largest professional business network
• Google+ – Now the second largest social network
• Pinterest – The fastest growing social network
• Instagram
• StumbleUpon
• Digg

As powerful as social media is, it really is crucial to succeed in today’s business environment. Make sure you take a strategic approach to your social media plan and make sure it works with your other marketing initiatives.

Our Chief Rocker enjoying the opening festivities with Megan and Landon Wood of Lily Jade.

Branding and marketing are more art than science.

In fact, it’s one of the reasons it’s so rewarding. There is no “one size fits all.”

Blogging could be a necessary part of your digital strategy. It’s the perfect way to deliver messages near and dear to your brand and engage your audience.

So, when we heard about the first annual The Hundred Event, we didn’t think twice about participating ourselves.

Hosted by four lovelies, Grace Patton, Bridget Hunt, Lauren Knight and Megan Graham, the event brought together a talented group of small business owners and bloggers intent on learning and sharing best practices. There is a distinct entrepreneurial spirit in this group. People came from all over to partake in the delicious food, warm ambiance and shared knowledge.

We discussed many blogging styles. What do they have in common? Imagery is key to them all. Whether it’s still or video – good photography is non negotiable.

Here are a few of my favorite photography takeaways and recommendations, compliments of Jenni Dawson of J.Noel Photography:

• If you have a good camera, shoot in manual.
• If you don’t know how to use that great camera, invest in the Extremely Essential Camera Skills Tutorial and learn how.
• Afterlight is a handy app for photography on the go. It’s super easy and really adds a textural element to pictures taken on your phone.
• Pic Tap Go is perhaps my favorite app. It costs $1.99 and is worth every penny. There are several filters to choose from. Pic Tap Go saves your “recipes” for future use.

Enjoying the Peacock Alley Block Party under the super moon.
Lauren Knight, Laura Busby, Beth Dotolo
Photos courtesy of Awake Photography

Want to know a little secret? Summer is not, well, pleasant for me.

Don’t get me wrong! I love spending extra time with my children, the vacations, hanging with out of town visitors among other things.

Working parents have several balls in the air during the school year. When summer comes, those spherical objects spin and a multiply. Heck ~ I dream about them.

In addition to keeping my family’s schedule straight, as a small business owner, I am also managing my team’s vacation schedule and filling in the gaps where needed. Even rockers need vacations!

Here are some things for working parents to rely on during the month of August:

1. Camps – Even if it is one from 1-4 p.m., sign that boy or girl up.
2. Helpers – Full time babysitters, part time college helpers, couldn’t get through this chaos without them. I have three and only two kids. No joke.
3. Friends – Ditto. They help with the shuttle to and fro, the additional activities to keep the kiddos entertained and they are your go to for that much needed GNO.
4. Family members – Make the call. Most often than not, they want to help and spend time with your children without you around.
5. Your colleagues – Amazing how helpful they can be in a pinch if you just ask.
6. Exercise – It changes your mood and increases metabolism.
7. Mindless activity – Read a trashy novel, do the dishes, watch TV ~ I am currently obsessed with The Good Wife and watch an episode every night before I say nigh nigh. Already plowed through these this summer: Homeland, House of Cards, Revenge and Scandal. Started on episode one, season one on all of them.
8. Positive thinking – Think half full. Always. Being an optimist reduces your stress and is better for your overall health and well being.
9. Healthy eating – How do you feel after eating fast food? Nuff said.
10. Sleep – It is non-negotiable. We need seven to nine hours to be productive.
11. Music – It can have a powerful effect on mind and body far beyond its ability to promote relaxation and stress relief according to Dr. Andrew Weil.
12. To do list (Mine is a ta da list) – Hit the ground running in the mornings with focus and a list of tasks at hand. Here’s a great article to how to make yours effective.

Only a couple of weeks before school starts. You can do it!

The other day, I saw a quote a friend had posted from Jeff Bezos, founder and CEO of Amazon, “Your brand is what people say about you when you’re not in the room.” This is so true and I live this with our clients every day!

A brand is more than just advertising or a logo or social media or a tag line – it’s how your customers perceive your business. And everything a company does, whether intentional or not, shapes the perception of their brand.

Creating a strong brand identity is critical in this day and age when a world of information is at our fingertips and we are given many different options for purchasing the same product. Some of the most successful brands are those that give you a reason to like them and not just the product. Brand is more than just your product – it’s also your reputation.

In order to build a strong brand, the following objectives must be achieved:

• Have a vision – know where your brand is going. At the end of the day, what do you want your brand to be when it grows up? What’s its highest calling?
• Have a personality – what are the four adjectives that describe your brand
• Find your unique position in the marketplace – define your target audience, the frame of reference and your competitive set
• Define the club that your customers want to be aligned with and know why they want to be affiliated with your brand

Once you have defined these critical things, make sure you have internal buy in. Is your team convicted about them? Is everything you are doing internally and externally communicating your brand strategies? Are your customers or clients connected to your brand strategies?

Once you have asked yourselves these questions and are living it inside and outside your company, here’s what to do next:

• Have a branding and marketing strategy – recognize market trends and respond to consumer demands to get ahead.
• Deliver a consistent and unique message. Make sure your message aligns with your brand’s values and personality.
• Be creative! You want to stand out from the competition and creativity and innovation will get you noticed.
• Know your competition.
• Manage your reputation – It’s hard work to build up your reputation but even harder work to maintain it. Make sure you are listening to what people are saying about your brand. People are most likely to do business with companies they like and trust.
• Make sure you are everywhere your customers are looking.

A strong brand is invaluable to win the battle for customers. It’s important to spend time investing in building your brand. After all, your brand is what your customers come to expect from you. It’s the foundation of your marketing strategy and something you don’t want to be without!

It is all rockin’ on the porch!

team

noun

: a group of people who compete in a sport, game, etc., against another group

: a group of people who work together

: a group of two or more animals used to pull a wagon, cart, etc.

²team

adjective

: of or performed by a team <a team effort>; also : marked by devotion to teamwork rather than individual achievement <a team player>

verb

: to bring together (two people or things)

This past week marked the first team retreat for Front Porch Marketing. Led by our Chief Rocker, our event was an inspiring forum for creativity, innovation, processes and process improvement (oh, and world domination).

It made me ponder a little bit about what teams look like in today’s business environment.

As you can see from the definitions above, the word “team” is a noun, adjective or verb. But, what does that mean to us?

There are huge benefits in working as a team. When teams work well, each member feels they are contributing towards a shared goal. The shared knowledge and camaraderie forges (or frays) are the ties that link us together.

There is also a shared accountability for the success or failure of each project.

But, what do teams look like today? By definition, all of us are part of a team of some sort. For small businesses, there is an ebb and flow to the group. Some work in virtual teams, i.e. depending on the goal, project or time of year, individuals or groups come in and out of a project/initiative/account. This creates an efficient working structure and high value to the customer/client.

Whatever your team looks like, just remember – we’re all in it together!

Make Waves … I remember the email that started it all, seems like only yesterday …

Patti Johnson, CEO and founder of PeopleResults, sent it a few short years ago.

She hired a company to assist her in redesigning and updating her company’s website and received round three or four of creative. She forwarded the concepts to me to get my opinion and eventually partnered with Front Porch Marketing to manage the project.

First step, we had several brand strategy meetings to outline the PeopleResults brand architecture.

Next step, we used the brand strategies to drive the website creative.

Along that journey, we recommended:

• Adding a blog to the site ~ you can subscribe to it here. It ROCKS!
• Then, defining the social media strategy for the brand and the individual partners
• Conducting team and individual social media training
• Creating a social media content calendar and blog schedule
• Developing a team marketing bar where team members could present their individual marketing ideas and several other initiatives, but trying to keep this brief

And, the rest is history.

We initiated change with smart, concise thinking tailored for key personalities at PeopleResults: the PeopleResults Partners. From there, the strategies were clear, and together we built fresh path forward for the leadership team and brand.

Patti recently credited me for starting her journey that resulted in, “Make Waves: Be the One to Start Change at Work and in Life.” For that, I am very honored and humbled. It was a team effort though. Without her courageous leadership, a trusted, two-way partnership and the willingness of the leadership team, it wouldn’t have happened.

The book is available on Amazon, Barnes & Noble, Books-A-Million, Indie Bound and Walmart.

Wave Maker out!

I know, I know, it is about time!

We are finally launching our blog where our team will share our perspective on current events, new technology, branding and marketing insights, thoughts and wacky ideas that we hope you will find entertaining.

We also hope you can learn a lil’ bit more about us, who we are, what we do and the impact we have on businesses today.

We encourage you to be part of the discussion and subscribe by e-mail or RSS. Also, join our Facebook and Twitter discussions or follow us on Instagram.  

We are Off Our Rocker, that’s what makes us who we are.

We take our work and business seriously, sometimes maybe too much so, but ourselves, well … not so much.

Rock on!

One of my favorite movies of the year is Jobs. Who doesn’t like to watch Ashton Kutcher on any screen … sorry I digress …

They had me at, “Don’t be better. Be different.”The. Best. Marketing. Advice. ITHOE. 

In a few critical points in product development, Jobs calls in Steve Wozniak, to help him develop a new product for Atari (that was 1980 somethin’), reinvent the Macintosh, etc.

It got me thinking.

Who is my Woz? Everyone needs one (or 10) Wozs on their team.

Here are a few roles a Woz can play:

1. Whiz Bang Woz – The creative genius you run a situation or opportunity by, or pass off to, and they come up with THE brilliant idea
2. Practical Woz – The one who tells you, “They didn’t call your baby ugly.” Enough said.
3. Relationship Woz – The one who is your people person. Always looking at how thing are interpreted and will play out from the people side of the business.
4. Financial Woz – The one who asks you the real numbers questions. You may not like the questions they ask but know the answer. Thank goodness for these folks.
5. Work Life Woz – The one who reminds you to keep it real. The voice that is the same in your head. Work is for work. Enjoy and be present with your family.

Have them in your iPhone contacts and you are good to go.

It was homework for our team members to watch this movie.

One comment was, “Steve wasn’t a nice man.”

Truth. Sometimes the best business owners or leaders are not nice but they are smart enough to surround themselves with folks to remind them to be or they let others lead the people part of the business.

Have you met the Rockette and The Rock?

Julie Porter is the Chief Rocker at Front Porch Marketing. You can follow her or her company on Twitter @JulieDPorter01 and @ItsFrontPorch and Instagram @Julie_Porter and @ItsFrontPorch. Connect with her on LinkedIn or email her at julie@itsfrontporch.com.