This week, we welcome Carson Allen, our newest intern rocker, to the team!
1. What is the biggest misconception about marketing today?
That its full of people who want to take advantage of others for a quick cash grab.
2. What advice would you give to someone struggling with creating a brand identity?
To be patient and to play the long game. It takes time to build a brand and you need to be incredibly persistent with growth.
3. One of the biggest lessons you’ve learned throughout your academic career?
That when it comes to marketing you want to apply the “KISS” method. Which is “Keep It Simple & Stupid.” Keeping things simple and easy to understand helps draw in clients.
4. What does good marketing look like?
An agency that respects their clients and knows how to properly execute a plan to get them the results they need. The focus should be on helping the client.
5. If you could describe yourself in three words what would they be?
Persistent, outgoing, and motivated.
6. Tell me about a major milestone in your life?
One major milestone of mine is achieving the rank of Eagle Scout my senior year in High School. It took me 8 years of moving up through the scouting program and completing a service project to achieve it.
7. Your goals for FPM?
My goals at FPM are to be the biggest sponge I can be. I want to absorb as much knowledge as possible from this company in regards to marketing and how it works as a business. I specifically want to dip my toes into Search Engine Optimization.
8. How would you describe the culture at FPM?
So far, the culture seems very warm and welcoming. I love that we get to create our own “rocker” name.
9. How does FPM differentiate itself from other marketing companies?
They put a lot of emphasis on the client and they have an easy to work with atmosphere – which makes them more approachable.
10. If you could be anywhere in the world right now where would it be?
I would love to live in a state up North with mountains. Preferably Colorado. Nature is something I always want to be a part of due to my time spent camping in Boy Scouts.
11. If you could go to dinner with one person living or dead who would it be?
I would love to go to dinner with Bruce Lee. He was such an icon in his time. Not just for his fighting techniques but also his philosophy about the way he looked at life.
12. What is a fun fact about yourself?
I really love to cook!
Conclusion
We are incredibly excited to have Carson Allen on the Front Porch Marketing team. He is going to do fantastic things. We cannot wait to see his creativity shine, through his future endeavors.
And here we are at the end of 2020. Last year’s reflections focused on time and community. At the end of 2019, we encouraged you to spend the first year of this new decade in community with others and in the company of those you love. Little did we know how life-altering 2020 would prove to be.
This is the year of the letter “I.” 2020 has not been idyllic, but it has been, for better or worse, impactful. First, it has been isolating. But, 2020 has illuminated how important people and community are, and how much we take for granted in our modernized world.
2020 highlighted the fact that we are all imperfect people who could use a little extra kindness and grace extended toward us.
It’s been a year of incredible innovation and imagination to say the least. How did this happen? Industrious people were required to slow down and indulge in the company of those closest to them while requiring others to be indefatigable in their care of others.
So we hope these reflections lift your spirits and provide hope and inspiration for a brighter 2021.
Chief Rocker Julie Porter
For me, 2020 was always going to be a monumental year. I anticipated significant changes in my personal life. But I never would have imagined how quickly and continuously my family would have to adjust our plans and expectations.
From a personal perspective:
My son graduated from high school during COVID. Bands of angels are singing that it happened. Then, his school, as did most others, adjusted their plans to provide a wonderful graduation celebration.
Yes, he also left the nest and began his freshman year of college. Now, he’s more than 1,000 miles away. No amount of planning could have prepared me for this. So I simply miss him. My heart yearns for his presence every single day. Yet, I am so proud of him. Of course, he has acclimated brilliantly to his school in a different state, even without the usual opportunities to build new relationships.
Next, I quickly learned I should not quit my day job in favor of becoming an elementary school teacher. Actually, I would be awful (and miserable!) at it. My daughter, an extrovert, began learning online after Spring Break 2020. Homeschooling isn’t for either of us. As a result, I could never be more thankful for those blessed with the ability and passion for teaching.
And finally, my husband, employed with the same company for 19 years, left his job. That could be a whole blog post itself.
From a business perspective:
This year, I have marveled at the Front Porch Marketing team. Their talent, attitude, dedication, collaboration, innovation and work ethic are unmatched.
Honestly I don’t know what I have done to receive them as one of my many blessings. They are the best.
So 2020 was a reminder we need to let people do their thing. I often said to our team members, “You do you. I will do me. There is no judgment.”
Inspiration has come from business owners and leaders who pivoted, rebranded and/or valiantly stayed the course. Hence, I am grateful many have realized the power of branding and marketing in growing and saving their businesses.
Mid-March, I wasn’t sure what would happen to Front Porch Marketing. What would happen to our clients’ businesses? Where would new business come from?
Every year brings new lessons. 2019 was hard for my family because of a personal loss. It made us stronger ~ my family, my business and me. Thus, I am grateful for the strength I gained and could rely upon this year. Looking forward, I am hopeful for the opportunity 2021 holds. May we continue to be the light. Always find the joy.
Media Rock Christine Finnegan
2020 was a pivotal year in my life. To start, I had to take hold of my family’s well-being like never before. This was more about a mindset than physical acts, particularly with college-aged sons. Their emotional framework was dictated by how I was reacting to our world, as we knew it, changing seemingly overnight.
Consequently, my sons and I operated as a unit and, as such, our already strong bond increased to a new level. So 2020 made me more resilient. I hold the ones I love closer and tighter. In some ways, I am going to miss the closeness the quarantine afforded my sons and me.
Rock Star Vanessa Hickman
One special outcome from the year is gratitude for all the things! Big things, small things and everything in-between. Bigger and better appreciation for simple creature comforts (toilet paper), ability to provide for our kids, travel and go to school.
Separation intensifies love, so my case-study of one validates absence makes the heart grow fonder. This year brought great appreciation for missed events, gatherings and people. It really put a spotlight on our priorities and was a reset on how and where we spend our time.
We are more grateful for our family, friends, community, healthcare providers, food suppliers, teachers, delivery drivers, and leaders than ever before.
We continue to be amazed by our community’s resilience, resourcefulness and ability to keep going with a positive attitude. It is always good when your blessings are bigger than your bummers and that is how we are wrapping up the year and to that we give thanks!
Rock Collector Alison Moreno
In such a turbulent year, I have found that being grateful for the small things helped me find more moments of peace. First, making a concerted effort to find joy in the everyday helped me to recognize I was able to spend extra time with family. I could learn new skills, enjoy being outside on a beautiful day and work with wonderful people. In these things I have found healing in gratitude and I am going into the new year knowing there is always good around us – we just have to look for it.
Intern Allison Corona Del Cid
2020 has been filled with challenges. But it has also been a true blessing to spend this year growing closer to my family, friends and faith. And I am truly appreciative of my FPM family and the joy they get from our clients’ successes. So here is to a new year! My biggest wish is for health, happiness and hope for all.
Swiss Army Rock Lea Ann Allen
2020 – the year that seems to have taken away so much from so many. On paper, it meant job loss, isolation, breast cancer and a pandemic. But I choose to acknowledge that this is the year I have realized a lifelong dream I never thought was possible. After a 30+ year career as a female creative, I am finally doing work that I am good at doing. And it is work that I love doing – for and with kind people who value me.
Now I work exclusively with women-owned businesses like Front Porch Marketing. Women have always been strong. This year, for the benefit those around them, women across the world have had to take on additional roles and shoulder heavier burdens. It surprises me not at all that women are persevering and creating work for others: recommending each other, lifting each other up and keeping each other afloat. In short, 2020 has been a year of incredible strength and resilience on everyone’s part.
Lil’ Rock Maria Gregorio
This year did not go according to plan. But, as Julie always says, “Be the light.” I choose to shine a light on the good things:
My niece, Elise, was born in November. She’s a few weeks old and doing great.
I have a job that I like and that I’m good at doing. (If someone told me as a kid that I would make a living with my creativity, I’m not sure I would have believed them.)
I have great friends and family. They are all people with whom I can share the good stuff and the bad stuff.
I am grateful for what I have because it’s a lot. It’s a lot.
From All of Us on the Porch: Let Your Light Shine, Friends
Finding joy is the overarching theme at my daughter’s school.
It is perfect as children are good at finding joy in the simplest of things. It is also a reminder to find joy throughout the day. Yet, in the busyness of our professional lives, practicing gratitude often takes a backseat. As enter the Thanksgiving season, what if we took the time to find joy in the most miniscule of things each day?
Practicing gratefulness is particularly important for business leaders in challenging times. Research shows that an attitude of gratitude can mean fewer sick days and higher job satisfaction rates. It is easy to appreciate that both of those things help the bottom line.
“Great things are done by a series of small things brought together.”
~Vincent Van Gogh
Start by finding the positives.
Was that presentation you’ve worked on for a month canceled at the last minute? Great! Now you have time to connect with a coworker or to make the call you have been putting off. Was a meeting called unexpectedly? No problem. Now you can grab that extra cup of coffee while you listen to a presentation.
Uplift yourself. Each day give thanks for one very small thing or accomplishment. Start daily and increase from there, consistently giving thanks for things that may seem miniscule.
Show simple appreciation. We all like to know our time is valued. Give thanks to your team for simple things. This can include changing the copy paper or hopping on a call at the last-minute. Pay attention. Check in with your team often to let them know you care. Celebrate any and all successes, no matter how small. If they are out of sorts one day, drop them a quick note to let them know you appreciate their work. Circle back often.
Teamwork is essential in so many aspects of our lives today. How many team hats are you wearing right now?
My kids’ closet shelves are scattered with different hats, jerseys and socks, for instance. I love all our different teams, whether its academic, spiritual, work, sport. We even call our family a team.
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie
Big agency life perk is the opportunity to join brands and marketing teams spanning different sizes, categories and geography. Joining new teams to reach goals is one of our favorite things. We are energized and inspired regularly by the talented, dedicated teams we partner with to achieve defined objectives.
Did you know that our Chief Rocker blares Boys of Fall by Kenny Chesney every day in her car during football season? The lyrics resonate with her for many reasons and because of the quotes by some of the greats at the end. Above all, her favorite quote is from Joe Namath: Life is a team game. It is the big game.
Effective teamwork is simultaneously simple and challenging.
We’ve rounded up nine factors that we link to team success. The folks that live and nurture these factors seem to achieve their targets effectively and consistently.
My family invests a lot of time in sports, we are a football, basketball, soccer and baseball loving crew. Therefore, team sports organically have all these components – how convenient for parenting two preteen boys! Do your teams hit all the notes?
Change – in time or circumstance – often sparks reflection. The match may also be our own – or another’s – experiences, a song heard, or a quote shared. Equally true is the reverse – reflection often sparks change. Growth is ignited by both. As 2018 nears its end on the Porch, we are reflecting upon this year and gleaning insights to lead us into next. We hope our reflections will serve as a guiding light to your own.
As Chief Rocker, 2018 has been a year of growth for me professionally. In the spring, I graduated from the Goldman Sachs 10K Small Businesses program – one of the most challenging and rewarding things I have done for my career and business thus far. As wife and mom, it has also been a year of transition and growth for my family. My husband has grown his team at work and is settling into a new leadership role.
“I believe that days go slow and years go fast.” Luke Bryan
Nowhere is this more apparent than in parenting. My daughter transitioned brilliantly into a new school and turned five, which seems like a landmark year. This fall my son entered what is widely rumored to be the most difficult year of education at his high school. He has shown tremendous grit and commitment to achieving success with his grades, his varsity football team and his competitive shooting team.
It has also been a year of anticipating and preparing for big changes ahead. With college on the horizon – and a mom’s need to collect as many experiences with him as possible – I once again increased my volunteer commitments at his school. As a parent, change is bittersweet. The growth you model, encourage and watch proudly take shape in your children is the same growth making you wish desperately time would slow down.
For my other love – Front Porch Marketing –– our passion and dedication to the development and growth of our clients’ brands continues.
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” Steve Jobs
As 2018 comes to a close, I am joyful that I have the opportunity to do what I love … sharing stories and helping organizations create and share their story. For me, the most meaningful project of 2018 was partnering with Practice Ministries to tell their story and raise funds in order to expand their ministries. Two of my loves collided: my faith and my work. To have found something I love and which allows me to contribute to the prosperity of my family makes me grateful, humbled and blessed.
“Growth is never by mere chance; it is the result of forces working together.” James Cash Penney
The Porch saw some changes in 2018, too. We added two Rockers. For one of them, a personal and professional collision of another sort occurred when her homecoming this year also grew our roster of amazing clients.
I moved back to Texas after a brief time in Kansas and I have somehow managed to reconnect and work with some old friends: Julie and Girl Scouts. It reminds me of an old Girl Scout song “Make new friends but keep the old. One is silver and the other gold … ” While I did enjoy my time in Kansas – I did indeed make new friends and learned a lot – it’s nice to be home again.
“Change is inevitable. Growth is optional.” John C. Maxwell
2018 will be remembered as a year of tremendous change for me. Fear and discomfort can accompany change of any sort, but in the end, what I discovered is that sometimes the change you fear the most is the change that saves you … and turns you into exactly who you were meant to be.
“I don’t have to chase extraordinary moments to find happiness – it’s right in front of me if I’m paying attention and practicing gratitude.” Brene Brown
Finding our joy and practicing gratitude each day – regardless of circumstance – have also provided opportunities for reflection and been a catalyst for change in 2018.
This year I have tried to take time at the end of each day to make a list of the things I am grateful for, both big and small. It’s amazing what practicing gratitude can do for your overall sense of happiness and contentment – especially on bad days. Sometimes, I even find the everyday things that I consider to be such chores are the things I am most grateful for. It really helps put things into perspective.
We are immensely grateful to our clients for the changes and growth we have experienced through the opportunities to work with each of you.
2018 brought about the opportunity to work with great clients and a wide array of companies. From new products and services to new growth opportunities and new customer segments, they inspire me daily with their passion and commitment, and have me looking forward to a dynamic 2019.
“The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” Socrates
As you reflect upon 2018, contemplate what roads you (and your brand) should start or continue to travel and where you should change directions. Focus your energy on making those changes so the reflection you see in the rearview mirror is a year full of growth, for yourself and for your brand’s bottom line.
From all of us on the Porch, may your holidays be merry and your 2019 shine bright.
After the long, cold winter, the arrival of spring is a welcome influx of new growth and new beginnings. Spring flowers, Easter and Passover celebrations and the kickoff of baseball season brings us happiness and warmth. We embrace this change.
Change is good.
In business and in life, the one thing we can be certain of is that change is around the corner.
Change is necessary. And change is rarely smooth.
Change can often be tumultuous – just google spring weather and take a look at the storms created by the replacement of cold air with warmth. But then think about the spectacular aftermath … after the spring storms depart, we are left with a rewarding burst of color.
Anything worth doing well comes at a price. Successful disruptors are revered, and for good reason. To have the vision for necessary change and the courage to enact the plan is not for the faint of heart. Patti Johnson notes in her book, Make Waves, “Even though each change is different, there are common patterns, habits and strategies that fuel those who start grassroots changes”
In order to grow, evolve and meet today’s rapid pace of change. It is vital that you and your organization are ready to meet the needs of the process of change and the new environment created:
Have a vision.
Have a strategy (identify the end goal and plan how to get there).
Make sure the vision and plan are clearly communicated.
Be prepared. You need the right team of like-mind folks.
Remember change is good, necessary and it is rarely smooth. As you begin to implement changes, be watchful of results and ready to adapt. Communicate those changes along the way. You will find the results well worth the pain and effort of getting there.
Anyone who knows me knows that I’m a little tennis-obsessed. I love to play it, watch it, discuss it … it’s my thing. It keeps me sane and makes me happy.
So about three months ago, I got a phone call from someone who I knew only by name (a captain of a rival tennis team). She was forming a “dream team” of players that she felt had the potential to advance and win a city championship, then a sectional championship, and ultimately a national championship.
Naturally, I jumped on board, excited about the possibilities.
After easily winning our regular season flight, last weekend we played for the city championships. Unfortunately, in the month prior I’d been sidelined with illness and injury and wasn’t in fighting shape. My heart was in it and I played, but I didn’t play well, and I wasn’t able to get the win to help my team. Fortunately for me and for everyone, other members of our team won their matches and the team as a whole won the city championship and advanced us to sectionals.
Of course this experience clearly illuminates the importance of TEAM. Finding the right people at the right time to help with the right things – a perfectly constructed gathering of people fully able to collectively move the ball forward and achieve goals. Yin and yang. Strength and weakness. It’s applicable in tennis and even more applicable in business.
I am so thankful to our captain, Lynn, for doing the work necessary to put us all together.
Here’s what we all can learn from her about assembling a TEAM, I will call them ~ “Lessons From Lynn:”
1. Every team needs a leader who knows what’s what. A good leader has been in the trenches and knows whereof they speak. They should have the knowledge and experience to know what lies ahead and what will be required.
2. Experience will tell you what you need. Trust your experience to guide you in identifying the needs of your TEAM. Do you need a strategist? An analytical type? Someone wildly creative? A worker bee? What combination of strengths and personalities is going to get you where you need to go?
3. Find your people. Find the best people you can to fill your roles. Don’t settle for “almost good enough. “Enlist help from recruiters (we are partial to Mom Corps Dallas, one of our superstar clients) and/or behavioral benchmarking software (we are partial to Shadowmatch USA, who we have worked with in the past) to aid you in your search.
4. Don’t be afraid to remove people who aren’t a good fit. If someone’s work is not aligned with the efforts of the TEAM, don’t try to fit a round peg into a square hole.
5. Delegation is key. Lynn didn’t even play during city championship weekend. Her role was to make the decisions, delegate, organize and support. The leader doesn’t have to be the star.
6. Let people do what they’re good at. Diversity in skills and experience brings broader perspectives and different approaches to the TEAM and allows for efficient assignment of people to roles. If you have assembled your team well, who does what should be an easy decision.
I feel lucky to be a part of a fantastic tennis team, and an equally fantastic rocking work team at Front Porch Marketing.
Take a page from our leaders and assemble your own DREAM TEAM to get you where you want to go!
: a group of people who compete in a sport, game, etc., against another group
: a group of people who work together
: a group of two or more animals used to pull a wagon, cart, etc.
2team
adjective
: of or performed by a team <a team effort>; also : marked by devotion to teamwork rather than individual achievement <a team player>
verb
: to bring together (two people or things)
This past week marked the first team retreat for Front Porch Marketing. Led by our Chief Rocker, our event was an inspiring forum for creativity, innovation, processes and process improvement (oh, and world domination).
It made me ponder a little bit about what teams look like in today’s business environment.
As you can see from the definitions above, the word “team” is a noun, adjective or verb. But, what does that mean to us?
There are huge benefits in working as a team. When teams work well, each member feels they are contributing towards a shared goal. The shared knowledge and camaraderie forges (or frays) are the ties that link us together.
There is also a shared accountability for the success or failure of each project.
But, what do teams look like today? By definition, all of us are part of a team of some sort. For small businesses, there is an ebb and flow to the group. Some work in virtual teams, i.e. depending on the goal, project or time of year, individuals or groups come in and out of a project/initiative/account. This creates an efficient working structure and high value to the customer/client.
Whatever your team looks like, just remember – we’re all in it together!
