We’ve all heard the famous saying that originated centuries ago, was spoken by Abraham Lincoln and has been shared many times over the years. Mark Twain added his humor to it with, “Actions speak louder than words but not nearly as often.”

If he were alive today, I wonder what interesting quotes he would share about our current behavior with constant texting, emailing and connecting through numerous social media channels. Certainly, he would be blogging, tweeting, have millions of followers and be sharing great stories. Maybe after a tragedy, he would say something like this –

“Today we need our actions to speak louder than our likes.”

Social media is full of followers, sharing, tweeting and lots of likes. As huge fans, our rockin’ team on the porch loves all of the likes received and we love likin’ even more! It’s a form of connection and an easy way to acknowledge something shared. It’s our world and yes, we LIKE it! We are certainly fortunate to be more connected than ever before. But will our actions keep up?

My home state of Louisiana is going through a crisis after terrible flooding. Victims have shared their stories and asked for help through social media. Posts are liked, shared and full of comments from caring people expressing thoughts, prayers and sympathy. This is a beautiful part of the social media experience, and when it leads to donations, volunteering and help beyond the emojis and words typed within the pages, it makes a real difference for those who need it desperately.

Actions speak louder than likes.

Friends, we still need the likes.

We need the connection, sharing of information and the ability to show we like, love and care. But sometimes, we also need to take action.

Here’s a challenge for you. Ask your kids to research and find a story online they have not heard before about someone less fortunate. Then find out what they want to do to help and decide how to take action. Wouldn’t it be great to see what they discover, learn where their empathy lies and teach them the importance of taking actions beyond the emojis, texts and online chats?

On the porch, we intend to keep on following, sharing, tweeting and liking, a lot! Then we’ll get off our rockers, grab the kids and make sure our actions speak louder. That’s just how we like it.

I love my kids. They are the coolest, funniest, most interesting people I know. And I love all the extra time with them that the summer provides.

But this summer almost killed me.

Striking the perfect balance of down time (important for kids), time with friends, physical activity, intellectual stimulation, and family time for them is hard enough … trying to juggle it all while working myself and trying to maintain our household and my own sanity was extremely difficult. Working Moms, you know what I’m talking about.

My kids went back to school last week. And although I’m sad that the summer is over, as I reflect on the past three months, I have to give a shout out to these five things that allowed me to keep my sanity in check:

1. Other Moms. There is no doubt, Moms need other Moms. I can’t count the number of times I needed logistical help, a place for a child to hang out for a few hours, or someone to have a laugh and a drink with. I’d be lost without my group of Moms.
2. Summer Camp. Whether it was the month-long camp that my daughter attended (and loved every minute of), or the shorter weekly camps that my sons popped in and out of, we all needed the activity that they provided.
3. Amazon Prime (and Prime Now). Knee deep in laundry and ran out of detergent? Need required summer reading books? Don’t want to brave the lines at Staples for school supplies? Enter Amazon Prime and Prime Now, where everything is delivered right to your door in a matter of hours. Heaven.
4. Me Time. Tennis. House of Cards. Bubble baths. Me time. I didn’t get much of it, but when I did, it recharged my batteries and gave me some much needed escapism.
5. Gratitude. Yes, I felt like I was burning the candle at both ends for three months. But focusing on all that I have to be thankful for helped me keep things in perspective.

I’m lucky. Here on the Porch, we are all in the same boat and our Chief Rocker has built her business into something special that lets us all have our cake and eat it too. I am thankful for that.

So long, summer. Until we meet again.

As my senior year in high school approaches, the big question that virtually everyone continually asks me about my future can no longer be deferred. It’s time to face that big question – where do I want to go to college?

In trying to answer it, this summer I have focused on two things:

* What major/career do I want to pursue?

* Where is the best place to spend my college years?

I spent countless hours researching colleges and began taking college tour road trips while keeping up with my internship and summer jobs. Our mailbox is full of clever brochures, and every night the phone is ringing with some admissions telemarketer asking to speak to Sarah Krueger.

Interning at Front Porch Marketing has given me an interesting perspective – I am noticing how colleges are marketing to ME. By learning about marketing first-hand here on the Porch, I recognize why many college tours and visits seem so similar. There seems to be a shared formula for colleges trying to sell their school to potential freshman.

I find myself getting a little weary with the tours because they are all so similar:

• SAME questions posed to students on the tour
• SAME highlights and stories of surprisingly similar campus traditions, and
• SAME rehearsed answers from tour guides.

Speaking on behalf of my generation, we are a difficult bunch to market to because we have high expectations and we are looking for new and unique. We also can see through the bold, big and bright letters and slick pictures.

If I were giving these colleges presentation marketing advice, I think it would sound very similar to what we would tell our client partners:

Don’t Sound Rehearsed. Now, I’m not saying that you should wing your entire presentation, but don’t fall victim to make it sound exactly the same every time you give it. Mix it up. Hearing and presenting the same sales pitch not only bores your audience, but it bores you too, and it shows.

Make It More Personal. I want to hear more personal perspective from these college representatives. Find a way to personally connect with your audience. Find a happy medium between striking an emotional chord and being informative.

Don’t Oversell Yourself. If you’re trying too hard, it’s apparent. Don’t. Your product should be doing the talking. Focus on the key points of your product/presentation, and then let your audience explore the details.

Don’t Talk Down to Your Audience. Treat your audience with respect. Nobody wants to be spoon-fed information.

No matter what college I choose, I know that my time at Front Porch Marketing will serve me well in the next phase of my life. Rock on!

Sarah Krueger is a rising senior at Ursuline Academy. As our summer intern, she blogged, grew social media networks, assisted with research and worked on marketing projects.

Travel, whether it be across the state border, or across the ocean, has more benefits than many people realize. By broadening your perspective by taking in other cultures, you will have more success in both your work and personal life.

Here are some advantages you gain by stepping out of your comfort zone and taking that trip you’ve always wanted to take:

It changes the way you see the world.

We’ve all heard that traveling into a culture different from your own opens your eyes to the outside world. As cliché as this sounds, it is 100 percent true. You can read about different cultures and people as much as you want, but nothing will give you the same knowledge and experience as actually immersing yourself into that culture.

It helps you empathize with others. 

As we all know, it can be difficult to step into someone else’s shoes when we have little to no information about how they live, how they think or what they believe. No matter where your travels may take you, you will always come in contact with someone who is different from you, and learn a little about who they are and where they come from. This skill is especially important in the business world. Knowing who you are communicating with and understanding their outlook on different issues can be the thin line between success and failure in any business deal.

It gives you a unique kind of confidence.

The confidence one gains when immersing themselves in someplace new and unknown can only be created through traveling. It’s too easy to get overly comfortable in one’s own life, and forget that there are unique and exciting experiences to be had. Working through problems, overcoming language barriers, other issues that arise when traveling, builds a special kind of confidence in a person that helps carry them through their daily lives.

It teaches you how to fit your entire closet into one suitcase.

On a lighter note … this is a challenge that I have personally faced, and am sure others have as well. If you’re going to travel for two weeks, it only makes sense to pack 14 outfits, right? Wrong. A skill that has taken me a long time to master, and one I am most proud of, is my ability to assess an itinerary and pack strategically.

Have I convinced you yet to take that trip you’ve always wanted to take? Do it! You will be glad you did.

Marshall Feltus is the jr. roquera at Front Porch Marketing. You can follow her on Twitter at @marshallfeltus. She can be reached by email at marshall@itsfrontporch.com. 

Can you speak more than one language? Being bilingual has never been as important as it is today.

There are, of course, many superficial perks of being bilingual. Chatting up any person you meet when traveling abroad, expanding your world view when watching the news in a different language, or being able to add the phrase “speaks two languages” to your resume, are all wonderful experiences.

But make no mistake about it, being bilingual is a great asset for any professional. Business is no longer confined to U.S. boundaries, and bilingual individuals are in greater demand than ever before.

Here are 4 advantages to being bilingual that may make you reconsider learning a second language:

1. It helps keep your brain active
Did you know that individuals who are bilingual generally have a more flexible and active brain than those who only speak one language? This is due to the fact that they are frequently switching between two language systems.

Bilingual individuals also have an easier time:

• Developing strong thinking skills
• Using logic
• Focusing, remembering and making decisions
• Learning other languages

2. It helps you learn more efficiently
The learning advantages that come with growing up learning two languages is especially seen in children’s ability to think through problems. This is because they can switch between languages, are more sensitive to language, and have a better ear for listening. The ability to read and think in different languages promotes higher levels of abstract thought as well, which is an extremely important skill children carry into adulthood.

3. It makes you more “worldly”
One-half to two-thirds of adults around the world speak at least two languages. This seems like a high number, doesn’t it? Well the majority of these people don’t live in the United States. Generally bilingual adults have more advantages around the world than monolingual adults. They are also presented with more opportunities to participate in the global community, retrieve information from more places, and learn more about people from other cultures.

4. It keeps your brain sharp
Believe it or not, various studies have shown that individuals with a higher level of bilingualism were more resistant than others to the onset of dementia and other symptoms of Alzheimer’s disease. Esto es bastante guay, ¿sí? This is because both languages are continually active, even if only one is being used. Bilingualism has positive effects on the other end of the spectrum as well … bilingual children as young as seven months can better adjust to environmental changes.

Have you reconsidered picking up a second language yet?

Our oldest son plays baseball in the North Arlington Little League. Last year, his team, the Pirates, had an undefeated season and won the championship game. Of course, we celebrated the win.

Players moved up and on, but we returned for another season. It started out smoothly enough – the games were competitive, but the team was winning. Then we had a tied game. Then we lost.

No big deal, right?

Wrong.

We celebrated the wins, we worked for the wins, we appreciated the wins. However, we neglected to prepare for the possibility of a loss. For two years, the team was coached and played to win. We should have also been coached and prepared to lose.

There is value in the lessons we learn from losing and sports give us a good arena to teach these lessons to our children.

These are valuable lessons that can be applied in parenting, business and life:

• Respect.
  For every winner, there is a loser. You have to respect both. Period. Respect your team, respect the other team. Act accordingly.
• Resiliency.
  It’s ok to be disappointed or upset after a loss. But the quicker you put a loss behind you, the closer you are to the next win. Fast recovery serves anyone at any age well. Vince Lombardi said, “It’s not whether you get knocked down, it’s whether you get up.” Recover and move forward.
• Review.
  If you review the why in your losses and strengthen your weaknesses, new opportunities will arise. In sports no game has ever been lost the same way.
• Humility.
  Losing challenges us and keeps us humble. It teaches us there are others who are better. The emphasis should be motivated to be better.

Preparing for winning and losing is critical. It is far better to lose and learn than to always win and not learn how to lose. If winning and losing were not important, we would not keep score.

If you are a business owner, an employee, a student or a teammate, what do you have to lose?

An account, a promotion, an employee, a score, a game? The answer is yes, all of these and more. But the bigger question is – what are you learning and how are you improving?

So what about the 2016 Pirates? Well, they are heading to the championship game. They earned their spot with three consecutive wins in a double elimination playoff. Regardless of the outcome, valuable lessons will be learned. Go Pirates!

Highs and lows in life are inevitable. Things change, our realities shift and sometimes we find ourselves in a low cycle. Although these times in our life are never fun, they offer tremendous opportunities for growth. When you find yourself facing adversity, look for these silver linings:

1. You will find strength you never knew you had. Often times we fear the worst case scenario and wonder how we will handle failure. The answer is, you will be fine. You will persevere. And discovering this truth is empowering.

2. You will find your people. During tough times, look around. Who is there supporting you? Really supporting you? These are your people. Everyone else is periphery. Again, this discovery is a gift.

3. You will simplify your life. In times of confusion and strife, simplification is necessary. You must focus on only what is truly important. Everything that isn’t important falls away.

4. Your character and conviction will get you through. Regardless of where you find yourself, there is a reason. Stay the course. Remain true to what you know is right and honorable. There is peace in this.

It’s during hard times that we learn the most valuable lessons in life.

Silver. Linings.

Everybody remembers the “make a wish” tale – you must choose wisely, as you only get three wishes, and the wishes must all be considered wisely. From this tale, we learn that we must be careful what we ask for.

I like to ask questions. Maybe too many, but questions always provide answers..unless you ask the wrong question. Have you ever asked the wrong question? Yes. You. Have. I have too!

Get it right! Ask the right question.

Good question asking is a skill and can be applied to all relationships – spouse, children, employee, employer, friends, customers, etc. The applications are endless. Every question can deepen our understanding of a topic or person. There is no such thing as a stupid question, but there are ways to ask a question that are better than others.

Here are some examples:

• Q: How was your day? A: good, bad, great, awesome, etc. This closed-ended question doesn’t really give you much, so follow up with what made your day _______? Now we are getting somewhere! Tip: Dig deeper with follow-up questions. Follow general questions with specific ones. 
• Q: How are sales? A: Great they have doubled! This general question can elicit an answer that can be misleading – sales doubled from what? Better question: How are your sales compared to this same timeframe last year? Tip: Make sure to ask for context and reference to give the answer meaning.
• Have you ever been asked if you want “anything else?” I hate this question. The answer is, of course I do, I have a long list of else, but you don’t sell them here. Another egregious offender: Did you find everything ok? Tip: Specific questions will garner more insight. Try to avoid yes or no questions unless they are truly satisfying a simple purpose.
• Recently my husband called me and informed me that he grounded the kids. I asked, “What does grounding mean in our house?” We figured out our definition of grounding because of an open-ended question. Tip: Have a purpose for asking and a desire to know the answer. Every question you ask should help you gather either facts or elicit an opinion. Know which kind of information you need and frame your questions accordingly.
• What if someone asked you if it was it sunny on the day you were born? I don’t know if it was sunny when I was born – does it matter? I can’t think of one thing someone would do with this information. Tip: Ask questions only if the information elicited is necessary. If you don’t really need the answer, don’t ask the question. Be respectful of people’s time and attention. Answer this – what will you do with the answer?

We ask questions because that is the way we improve, learn, connect and tell stories. Ask away, friends!

“Successful people ask better questions, and as a result, they get better answers.” ~ Tony Robbins

After you have done the heavy lifting and spent the necessary time and effort putting together your brand identity, don’t fall short when it comes to your message and execution. Make sure your content is relevant and captivating and then proceed to shout it from the mountaintops.

This is the time to fearlessly spread your message.

And we mean fearlessly.

It is not the time to vacillate. Go big or go home! You have a story to tell. Getting your brand message out is critical. You must believe that in your particular niche, you are the voice of authority.

This fearless quality is what can be the turning point to success – or not. Even if it takes some time to penetrate your consumer base, this confidence and conviction is what keeps you moving forward. The delivery and construction of your message may be refined over time, but it needs to be confident and consistent. Because as our Chief Rocker always espouses; marketing is an art, not a science.

It’s hard and it’s scary when you put yourself out there. But, people will respond to your conviction and confidence. It’s inspiring. Tell your story.

Throughout high school I was told to focus on my weaknesses in order to be a well-rounded student for college applications. While I have always loved history and English, math and science were never my strong points and were subjects I strived to have a purely basic understanding of. Instead of being encouraged by my high school counselor to explore my interests in history and writing by enrolling in challenging courses, it was suggested that I take science courses instead to “round out” my application.

While my counselors stressed the importance of having an overall knowledge of basic core subjects, colleges wanted to know what made me unique and what I was passionate about in school. This contradiction is a common not just for students, but also for many business professionals in today’s world.

My college professors have given me a different perspective in this matter, and have showed me the importance of utilizing strengths and coping with weaknesses. As an assignment for my business leadership course I read the book Strengths Finder 2.0, and took a “strengths” test that followed at the end of the book. This personality test reveals your top five strengths and suggests jobs that correlate with those strengths. There are many different ways to find your strengths, but the Strengths Finder 2.0 test revealed key insights to me that I had yet to think of.

When are people happiest in their jobs?

Instead of encouraging you to “correct” your weaknesses to be an attractive candidate in a job application, author Tom Rath promotes the idea of harnessing one’s strengths to be as productive and happy as possible. The book asks if, “you have the opportunity to do what you do best everyday?” Statistically speaking, people are happiest when their jobs showcase their strengths, and allows them to make a difference and be productive at work. If everyone was a well-rounded employee, their strengths would not be utilized and thus productivity and efficiency would decrease.

When you examine the most successful people in the world, you notice one thing they all have in common – they know what they do best and they DO IT.