Rework old work this summer, and fine tune it to maximize impact. Not every marketing campaign soars on the first try: some fizzle out quietly, lost in the noise of busy inboxes or drowned by shifting algorithms. But summer isn’t just for new campaigns, it’s the perfect time to revisit what didn’t work, rework it, and give it a second chance to shine.

Just like TV networks used to air “summer reruns” to capture fresh audiences, you can reimagine underperforming campaigns with new timing, angles and energy. Because sometimes, the idea was good — just maybe not the execution, the context or the season.

Summer is Primetime for a Reboot Rework

Summer marketing tends to feel lighter, looser and a little more experimental. Audiences are mentally shifting gears, slowing down, traveling, spending time outdoors. Engagement might dip in some channels but spike in others. It’s also when your team might have more breathing room to reflect, regroup, and rework ideas without the Q4 pressure.

Plus, summer is a metaphor-rich season. Think: growth, energy, movement and play. All perfect themes for breathing life into a campaign that maybe didn’t stick the first time.

Review and Rework Without Judgment

Before anything can be reimagined, it needs to be understood. Ask yourself these questions about the campaign.

• What was the goal? Did the campaign aim for awareness, engagement, conversions?
• What worked well? Maybe the visuals were strong, but the CTA was weak. Maybe the story was good, but the audience was wrong.
• What failed and why? Timing? Message mismatch? Channel choice? Lack of clarity?

This isn’t about beating up on your old work. It’s about auditing the content with curiosity and clarity.

Refresh the Angle

Ask yourself what new spin would make this idea more relevant now?

• Update the context? Can you rework the content to connect it to current summer trends, events, or cultural moments?
• Shift the focus? Try telling the same story from a different POV like customer-first, behind-the-scenes or values-driven.
• Simplify it? Strip it down to the strongest insight or benefit and rebuild from there.

Summer is a season when audiences crave ease and emotion. Lean into storytelling that feels breezy, relatable, or joyfully unexpected.

Rework it and Change the Channel

Sometimes, the idea isn’t the problem but the platform is. So a campaign that fell flat as a static Instagram post might thrive as a short-form video. Or, an overlooked blog post might shine as a podcast segment or live Q&A.

Consider a form change-up to maximize your content impact:

• Repackaging email content as a summer-themed downloadable checklist.
• Turning case studies into Instagram carousel “client journeys.”
• Repurposing old webinars into bite-sized reels or quote graphics.

Embrace the Remix

You don’t need to start from scratch in a rework of an old campaign, just remix it. In fact, some of the most iconic campaigns are iterations of past ideas.

• Nike’s Just Do It has been reframed a dozen ways.
• Spotify Wrapped is a reinvention of year-in-review content.
• Coca-Cola constantly reuses its “share” message in seasonal formats.

Take what worked like language, design or sentiment and remix it to fit your audience better this summer.

Failure Isn’t Final, Keep Reworking

Just because something didn’t work the first time doesn’t mean it’s a bad idea. It might’ve just been early. Or undercooked. Or misaligned with the moment.

This summer, take a little time to look back, not to dwell but to rediscover. Great campaigns, like great summers, often come from second chances and a willingness to try something again, only just a little differently this time. So, you got a campaign graveyard? Dig it up. Rework it. You might just find your next big summer win buried there, waiting for its moment.

This week, we welcome Nancy Scott to our team as our newest marketing rocker! She says she is excited to rock on the Porch because she loves the idea of building business through real conversations and trusted relationships. The Porch approach — keeping it real, collaborative, and client-focused — is the kind of environment where Nancy really thrives.

Nancy sat down with us on the Porch for a chat:

1. What drove your decision to be a marketer?

What drew me to marketing is the perfect combination of creativity and problem-solving. I love understanding people — their needs, their motivations, and behaviors and creating strategies to connect brands and people. The problem-solving part of me loves to crunch numbers, comb through data for insights and make charts! 

2. What is the biggest misconception about marketing today?

That great marketing isn’t about social media — viral content, influencers, likes, and flashy ads. It’s about attracting and retaining customers by delivering value, building trust, and creating meaningful connections that lead to long-term brand loyalty.

3. What advice would you give to younger Nancy Scott?

Trust your instincts — and don’t be afraid to make bold moves.

4. What is one of the biggest lessons you’ve learned in your career?

Things shift — campaigns stumble, tools change, projects get delayed, teams restructure — but strong relationships, collaboration, and foundational marketing skills endure.

5. What does good marketing strategy look like?

I love this question! Good strategy is intentional, based in data, and focused on building relationships over time. It’s about knowing your audience and delivering the right message with purpose and consistency.

6. If you could be anywhere in the world right now, where would it be?

Italy — hands down. It’s on my bucket list, and I can’t wait to explore it someday. Plus, I’m Italian… so it just feels right.

7. If you could go to dinner with one person, living or dead, who would it be?

My Italian grandmother, affectionately called “Little Nana.” She spent countless hours in the kitchen creating incredible Italian meals. I’d love to sit at her table again and get all her recipes.

8. If you could describe Nancy Scott in three words, what would they be?

Loyal. Honest. Mom.

9. Tell me about a major milestone in your life.

Likely a common answer but becoming a mother to my three daughters is truly the most extraordinary milestone in my life.

10. What is a fun fact about you?

I make the best chocolate chip cookies. Seriously — ask anyone who’s had one.

What’s coming up for Nancy Scott on The Porch?

Well, we sure hope it’s sharing some of those famous chocolate chip cookies, for sure! We’re super excited to have Nancy Scott’s expertise on our team, as our client roster continues to grow and we take on more and more challenging assignments. Welcome Nancy!

During the Eras Tour, every time there was rain, Taylor Swift, one of the greatest entrepreneurs in history, called it a lucky concert. My daughter and I attended the last show in Miami. And it rained.

For so many reasons, I was not a fan of rain. But that night Taylor Swift said, “So we are obviously having a very, very special, unique kind of concert tonight, and that is the kind of concert where it just rains the entire time. That’s what we affectionately refer to as a rain show.”

She went on to inform us that, “This night, tonight, was the very last opportunity we possibly could have on the Eras Tour to have a rain show because every stadium from here on out is indoors.”

And my daughter and I were there. One of the top 10 memories and experiences of my life. An experience when my perspective changed. Thank you, Taylor.

Take This Opportunity

Throughout the last few weeks in Dallas, it has rained.

Sometimes those rains were torrential downpours. Some questioned whether in person meetings should be had. If event dates should be changed. And so on.

At Front Porch Marketing, we are fortunate to work with clients and entrepreneurs who recognize the blessings of rain and what opportunities it signifies. Lucky rain means new beginnings. New opportunities. Fresh starts.

Here are some examples:

1. The stock market. Our clients in the financial industry are stead fast in their actions and spending more on marketing due to the opportunities and shifts in the market. As well as capitalizing on the acquisition of smaller firms by larger ones.
2. Commercial real estate. While this industry continues to be a challenge, we have two clients that are rockin’ new opportunities. One is using the time to further define their brand and opportunities. Another is finding inspiration in some of their down time to create a new business concept and opportunity.
3. A business-to-business company has identified a unique opportunity to enhance their core offerings. And it is ecommerce driven, as well as outside of their core expertise — offering branded merchandise.
4. A nonprofit that wants to further establish itself, and grow beyond its founder. The organization engaged us to refine its mission and define its brand architecture and then rename the organization and develop its identity. From there, we will build a marketing plan to communicate its core offerings to its best target.

Making the Most of the Rain

What are you, as a business owner, entrepreneur or business leader, going to make of a rain show?

Rain or shine, our tenured, passionate and steadfast team, is “enchanted to meet” and work with brilliant business owners who are weathering the storm.

Most people associate direct-to-consumer (DTC) marketing with eye-catching branding, emotional storytelling, and engaging social media tactics. Meanwhile, B2B marketing often leans on logical arguments, technical details, and dry case studies. But what if B2B brands borrowed some of the best tactics from DTC companies?

By applying DTC strategies, B2B brands can create more engaging, memorable, and impactful marketing. Here’s how.

Build a Brand, Not Just a Business

DTC brands focus on identity and emotion. Many B2B brands focus too much on their product and not enough on their brand identity.

Example: Just think of how some of these companies — like Chewy, Hims & Hers, and Warby Parker — have cultivated strong brand personalities.

Key takeaway: Develop a strong, recognizable brand voice, mission, and aesthetic  — something that resonates beyond just your product or service. B2B customers want to buy from brands they trust and connect with, not just vendors.

Humanize Your Messaging Like a DTC Brand

DTC brands speak to customers, not at them, using casual, relatable language. In contrast, B2B marketing often defaults to corporate jargon and overly complex messaging.

Example: Instead of saying, “Our enterprise solutions optimize workflow efficiency,” say, “We help teams work faster and smarter — without the headaches.”

Key takeaway: Write like a human, not a business textbook. Buyers are still people, even in B2B.

Prioritize Customer Experience, Not Just Sales

DTC brands thrive on seamless, enjoyable experiences—from website UX to packaging to post-purchase engagement. B2B buyers also expect ease and efficiency, yet they often deal with clunky websites, slow response times, and uninspired content.

Example: Slack disrupted the enterprise communication space not just with a great product but with an intuitive design and customer-first mindset.

Key takeaway: Treat every touchpoint like an experience, not just a transaction.

Leverage Social Media Beyond Just LinkedIn, Like a DTC Brand

DTC brands dominate Instagram and TikTok — not just for selling, but for building a community. B2B brands often limit themselves to LinkedIn and corporate blog posts.

Example: Shopify’s playful and engaging social media presence on multiple channels, which makes business content feel accessible and fun.

Key takeaway: Don’t be afraid to show personality and engage where your audience spends time.

Focus on Storytelling Over Features

DTC brands make their customers the hero of the story (e.g., Nike’s “Just Do It” campaigns). B2B brands, on the other hand, tend to list features instead of crafting a compelling narrative.

Example: Instead of “Our CRM software has AI-driven analytics,” say, “Imagine cutting your admin time in half so you can focus on growth.” For our B2B client Integrated Advisors Network, we create on-going stories featuring IAN advisors. These stories are relatable and demonstrate the passion and drive that their advisors have for their own businesses that IAN helps support.

Key takeaway: Lead with the impact your product has, not just its specs. What’s in it for your customer? How are you making their lives better?

DTC Brands Embrace Video and Interactive Content

DTC brands lean heavily on short-form videos, influencer collaborations, and interactive content to capture attention. B2B brands still rely too much on static PDFs and lengthy white papers. Can that information pivot into a more entertaining, relatable format?

Example: HubSpot creates bite-sized, engaging video content for YouTube and social media rather than relying solely on long-form blog posts.

Key takeaway: Experiment with video, interactive quizzes, and engaging formats to make your content more dynamic.

Win Like a DTC Brand

B2B marketing doesn’t have to be dull, robotic, or overly complicated. The best DTC brands win because they connect emotionally, simplify messaging, and create unforgettable customer experiences. By borrowing these tactics, B2B brands can stand out, engage their audience, and drive long-term loyalty. This year, think about: What’s one DTC marketing tactic you think could work for your B2B brand?

Looking to plus up your small business marketing in 2025? We’re ending this year with a wrap-up of blog posts that will help you do just that. From trade shows to content marketing, here’s a go-to of explainers, checklists and reasons to get started.

Maximize Trade Shows and Conferences

Pump up your small business presence in the industry marketplace by getting the most out of the trade shows and conferences you’ll be attending. Utilize pre-, during-, and post-event social media and more.

Pitch PR Stories to the Media Like a Pro

Build a strong relationship with the media that matters to the growth of your small business. Find out who to pitch to, what they’re looking for and best tips and tricks to grow your company’s voice-of-authority in your space.

Content Marketing for Your Small Business

What is it and why do you need to be doing it? When you create a content marketing eco-system of blog posts, social, newsletters and CRM you’ve got a winning content formula for attracting and keeping loyal customers engaged and informed.

How to Manage Your Small Business LinkedIn Profile

Not sure what to do to share your wealth of knowledge, attract prospective clients and employees and expand your presence in your industry? We’ve got quite a few tips on managing your LinkedIn profile.

Strong Branding for Small Business

From Brand Guidelines to tip for marketing your business with photography, a website refresh, a visual identity, or creating a powerful brand voice, Front Porch has you covered. Read up on building the brand you’ve always dreamed of with insider information.

The How-To for Producing Small Business Videos

Video marketing is the current gold-standard for social, websites, and more. Not sure how to plan and produce videos showcasing your small business or product? Use our checklist to get started highlighting your best features.

And that’s just the tip of the blog iceberg! In the new year, we encourage you to look for the answers to your small business marketing dilemmas on our blog — we try to cover every aspect of marketing to help you go further and accomplish more. And if you need help or have a question, we’re here for you! Here’s to a successful 2025!

Dear business owners and leaders we feel you — it’s almost the end of the year. You might feel like you are running out of runway to do all the things before 2024 closes. But don’t panic! Here are a few pointers to help you prioritize and set your business up for success next year.

Marketing Planning at the End of the Year

Need a short list of what to do to start your next year in marketing off right? From a marketing perspective, check these off the list:

• First, set your marketing goals.
• Then, define strategies to align with those goals.
• Next, define or redefine your target client or customer. Remember, you are probably not your target audience, and your business cannot be all things to all people. Focus is key.
• Make sure content strategy for January is defined. Outline your content calendar to get a jump on organizing and posting when the holidays end and work begins again.
• For social media and blogging, develop your copy and create the visuals for your posts now, and get them queued up and ready to go January 1.
• Email marketing for January means developing your content now, and the creative that is aligned with the content so you’re ahead of the calendar and know what to focus on for January content.
• Overall, other marketing initiatives are worth considering. What worked this year and what other new ideas do you have for 2025? Think about where you need to be marketing-wise in the coming year.
• Set your marketing budget. Initiatives you have planned for 2025 will be determined by this. Remember, don’t waste anyone’s time on the next big idea or initiative if you are not willing to invest what it takes to accomplish that idea. Budget for your marketing as accurately as you can now.

Rev Up for Beginning-of-the-Year Business at the End of the Year

From a business perspective, have you done these things? Getting your business ready for 2025 involves your whole team. First, get them onboard with your business plan and then show them how it relates to them with these three tips:

• Share your Q1 priorities for the business and calendar them with your team.
• Set a team kickoff meeting in Q1 to set the tone for the new year.
• Focus on strengthening company culture with this kick off meeting and other types of team touchpoints, activities and communications.

Now Look Forward to A Great New Year of Success

The new year will be bright. Strap in and get things done. But you can do it. The Front Porch Marketing team is here to help. Let us make 2025 the best year yet for your brand and business.

Gratitude is so important to me. Thanksgiving is one of my favorite holidays for many reasons including celebrating all in which I have to be grateful. The Porter house plans for the day are football, family and of course food. My son is home which fills my heart. Daughter has signed on as the cruise director for the day, planning fun activities, as well as helping create the tablescape.

My kids always roll their eyes or sigh when I remind them to say please and thank you. These days it seems underrated. To me, gratitude is of the utmost importance.

Gratitude Should Be Expressed Every Day

Recently, a member of my new networking group was celebrating his birthday. He stood up and thanked everyone for the birthday wishes. Then, he proceeded to pass out dessert to everyone in the room. He shared for his birthday that he gives presents to those who have impacted his life. I was stunned. I also was moved at such a selfless gesture and one that I have yet to experience in my life.

Noted, and will be practiced by me annually from now on. Beyond that, I am so thankful for that experience. And I feel very blessed to have that person in my life now. I will be better learning from such a genuine, thoughtful and selfless leader.

Counting My Many Blessings and Giving Gratitude to Them

Personally, I am grateful for my children who wow and challenge me in a good and interesting way almost every day. Plus I have so many Texas and Florida people that lift my family. Thank you to y’all.

In addition, my friends are the best. First, they continue to put up with me. Second, they support me when needed as well as continue to show up whether in the background or foreground.

The Front Porch Team rocks. I don’t know what I did to work with brilliant, collaborative, kind and thoughtful people every day.

I am grateful for our rockin’ clients. Front Porch is only as good as our clients. And ours are outstanding. We have so much gratitude for them as they continue to collaborate with us and allow us to do our best work.

And, then there are our former team members and clients, who continue to engage with us. They keep sending us referrals. Also, they lend support in more ways than one.

Also, don’t know what we would do without our mental health peeps. Wow. I know my kids and I have the best. So thank you for taking care of us.

Last but not least, nonprofits in our community are making a true impact on many fronts. So much gratitude goes out to them. Most recently, for the magic that is The Hope Party benefiting the Grant Halliburton Foundation. The foundation’s work is a critical solution to the mental health for North Texas’ youth.

There are so many things I could drone on about that I am thankful for, but alas I am keeping in mind, dear reader, that your time is limited.

This and Every Thanksgiving, What Are You Thankful For?

We would love for you to share where your gratitude lies this Thanksgiving holiday. I am grateful for so much including those of you reading this blog post. Thank you to each one of you. And Happy Thanksgiving!

Small business owners pour their hearts into their businesses, so it’s no surprise that branding and messaging often feel deeply personal. But here’s the truth: effective marketing isn’t about what you like — it’s about what resonates with your audience. A message that caters to your audience’s needs, desires, and emotions is what drives connection, loyalty, and sales.

Yet, business owners sometimes unintentionally center their messaging on themselves or their products, missing opportunities to truly engage with their target audience. Shifting focus to your audience helps avoid two common pitfalls: talking too much about yourself and focusing solely on the product.

Why Audience-Centric Messaging Matters

Think about your favorite brands. Do you love them because they talk about how great they are? Or do you love them because they speak directly to your needs, solve your problems, or make you feel something?

Great messaging connects with people by addressing their emotions, solving their pain points, or helping them imagine a better future. It says, “We see you, and we’re here for you.” For small businesses, this means stepping back and crafting a message that puts your customers in the spotlight — not you or your product.

When you shift your perspective this way, your messaging becomes more relatable and impactful, fostering stronger relationships with your audience.

Pitfall 1: Talking Too Much About Yourself

It’s natural to feel proud of your accomplishments as a business owner. Maybe you’ve built something from the ground up, developed expertise in your field, or created a product you truly love. But when your messaging focuses too heavily on you, it can alienate your audience.

Statements like:

• “We’re the best in the business.”
• “Our founder has 20 years of experience.”
• “I wanted to create something that reflected my vision.”

…don’t tell your audience what’s in it for them. Instead, shift the focus with language like:

• “You deserve the best service, and we deliver it.”
• “You’ll benefit from two decades of expertise, ensuring a seamless experience.”
• “This product was designed with your needs in mind, to make your life easier.”

This doesn’t mean you should erase yourself from your brand entirely. Your story can add authenticity and personality, but it should always serve the audience. For example, share your “why” in a way that connects with their values:

• “As a busy parent, I know how hard it can be to find safe, eco-friendly toys. That’s why I created this line — to give families like yours peace of mind.”

Pitfall 2: Focusing Messaging Solely on the Product

The second common misstep is centering your message entirely on the features of your product or service. While features are important, they’re not the primary reason people buy something. They buy based on how the product makes them feel or because of the problem it solves.

Let’s say you own a coffee shop. Instead of simply advertising:

• “We serve organic, fair-trade coffee roasted in-house.”

Focus on what that means for the customer:

• “Start your morning with a cup of coffee you can feel good about—delicious, sustainable, and crafted just for you.”

Or, if you’re promoting a skincare line, shift from:

• “Our moisturizer contains hyaluronic acid and SPF 30.”

To:

• “Feel confident in your skin all day long with hydration that lasts and sun protection you can trust.”

The key is to connect features with benefits. Features tell what the product does; benefits explain why that matters to your audience.

How to Shift Your Messaging Focus

1. Start with Empathy: What are your audience’s pain points, goals, and values? Make these the foundation of your messaging.
2. Use “You” Language: Speak directly to your audience. Replace “We” and “I” with “You” wherever possible.
3. Test Your Messaging: When reviewing your messaging, ask yourself, Would my target customer care about this? If the answer is no, refocus on what matters to them.

Build a Connection, Not a Lecture

Your brand’s messaging isn’t for you — it’s for your audience. By shifting your focus from self-promotion and product features to addressing your audience’s needs and emotions, you can create marketing that truly resonates. Remember: it’s not about telling your story; it’s about how your story fits into theirs. When you prioritize their perspective, you’re not just selling — you’re building a relationship that lasts.

Here are some marketing questions for business owners and leaders to ponder to truly rock 2025. Start the year off right. First, ask and answer these questions to help your team succeed by aligning your collective efforts. Then, optimize your team’s performance with clarity, collaboration, conviction, consistency and connection — and 2025 will be your year. And finally, don’t forget to regularly track your progress.

Ask Yourself These Marketing Questions

What are my business goals?

To focus efforts and increase success rates, make sure your goals are SMART. SMART goals are specific, measurable, actionable, relevant and time bound. Areas in which to set goals are around your financial target, growth, operations and your team. In addition, set goals for yourself as a business leader. These goals can be around leadership, development, your role, work life balance, fitness, mental wellness, etc.

Does my brand and messaging reflect what my business is today?

Is your brand resonating with your team and your best target? Think about this. You have great clients or customers, a strong, best-of-class team, and a differentiating product or service. So is your brand a garage band? Or have you evolved your brand and messaging to reflect what your business has become?

What is my marketing budget?

Set your marketing budget for next year. This is one of the most important marketing questions for several reasons. Most companies’ marketing budget for 2025 is between 7–10% of revenue. Then you can align your activities and expectations once your number determined.

Who are my best customers/clients?

If you have data gathered, this will be easier. If not, you still need to answer this marketing question. Key metrics to consider include purchase frequency and recency. Also review the total revenue generated by that client or customer for the year. Further, consider customer loyalty — your net promoter score (NPS). In other words, how likely are they to recommend your brand to others?

How am I going to achieve set goals targeted at my best prospects in 2025?

Now you’re asking yourself one of the key marketing questions. From here you can develop your marketing road map. With your ideal customers identified, you can then tailor your marketing efforts to their preferences and needs. In addition, the budget you developed is also in play here, as marketing initiatives must be within that budget.

Do I have the right marketing team in place to rock my business in the new year?

For the most part, successful business leaders realize marketing should be done by professionals. They themselves should not be the marketers. Thus, evaluate your team and identify who is qualified to lead and execute your marketing team efforts to reach your goals. Most small businesses do not have that team internally. And most small business leaders know that an office manager isn’t their Chief Marketing Officer — that position should not be leading or executing marketing strategies and initiatives.

These Answers Will Start Your New Year Off Right

Cheers to a new year. Going forward, we are wishing you even greater business success in 2025. In addition, our wish for you and your team is to achieve optimal mental and physical health and happiness.

It is not Marketing/Sales, it is Marketing and Sales. In one week, two things happened that spurred me into sharing that marketing and sales are in fact two separate functions. That work together.

Marketing and Sales, Thing One

A former client who is a successful business owner shared at a recent weekly team meeting, that his team discussed the need for a marketing strategy and a stronger brand presence. The salesperson on the team was pushing hard for additional marketing resources. And he wanted to lead the charge. They “went back and forth about the where, how and the value of a stronger brand presence.”

The business owner was skeptical because he had grown his business traditionally from word of mouth. (Clearly too much time had passed since we worked together.)

He continued his story to me, “Front Porch Marketing was the first marketing resource I thought of to visit with and have a clearer picture of what needs to be done and in which priority.” For that, we are honored.

Marketing and Sales, Thing Two.

I attended a networking group event. The speaker was a small business consultant who shared ways for business owners to increase revenue and improve profitability, among other things. The presentation was great until we got to the slide that included the line, “Marketing/Sales.”

I thought “It is not Marketing/Sales.” They are not the same thing. They are not to be lumped together. These are two very distinct functions that both contribute to growing a business.

Why You Need Marketing

Marketing is no longer just an option for small businesses and nonprofits who want to grow. I am happy to share one-on-one my experiences over the last two years on this. Occasional marketing effort does not make your business grow. A marketing foundation must be built, strategized and utilized. You need consistency, conviction, and connection for marketing to succeed. These three things are must-haves when you’re marketing your business in the year 2024.

How Sales is Different From Marketing

Sales people and departments are responsible for generating new leads, converting those leads and closing deals. Sales leaders look at the ideal target customer or client and the product or service they are selling, and make a match.

First, there are inside sales: looking at existing customers and how they can grow their business. These sales people are also converting inbound calls and emails to direct business.

Then there are outside sales. This team’s approach focuses on face-to-face interaction with potential customers. They do this by attending targeted conferences and events. Building their network and relationships is the goal.

How Marketing and Sales Teams Can Work Together

At Front Porch Marketing, we sometimes work directly with sales leaders. Again, for that we are honored and grateful. Sales people overall have a defined pipeline, and may rely on the marketing people to feed that pipeline. These sales leaders know they need marketing. They do suggest initiatives to support their agendas. But most share what they are trying to achieve and trust that we will strategize and implement what is right for business growth.

We also work with smart, small business owners and nonprofit leaders, who believe they need to elevate their brand and grow brand awareness to grow their toplines. That’s marketing. Few of these types of companies have an in-house marketing team though. They may have a person or two in marketing, but even this small crew cannot manage or specialize in all the marketing things they might need. And that’s where we typically come in.

I could go on and on about the difference in marketing and sales functions. But alas, I must get up bright and early to French braid an 11-year old’s hair for school. So cheers to all of you marketing people and sales people growing the top and bottom lines, working with those you love, for those you love. All the while, taking care of your loves. Like we do.