2025 was a crazy year, to say the least, and the most popular marketing trends of 2025 made that even more clear. With tons of new technological advancements and the fastest-paced media we’ve seen to date, trends came and went like rapid fire. Brands have had to work harder than ever to stay up to date and keep their audience’s attention. Here are just a few ways we saw this play out throughout the year.

Targeting Younger Audiences

The first trending tactic we’ve noticed being used heavily is targeting younger generations. Brands are shifting from the Boomer/Gen X demographic to Millennials and Gen Z, and with that shift brings lots of changes. Gen Z is extremely different from past generations when it comes to purchasing decisions. Prioritization of authenticity, mission driven messaging, and inclusivity is crucial in order to appeal to these younger audiences. Companies have been accomplishing this by creating campaigns that stand out among competitors, using humor to connect, and partnering trusted creators to convey their messaging effectively.

Visual Storytelling Dominates Marketing Trends

With platforms such as TikTok and Instagram, where short-form video content dominates, brands quickly jumped on the opportunity. These video ads can be easily integrated among the endless entertainment content that consumers spend hours watching every single day. Paid promotion through short-form videos and influencers have taken the world by storm, bringing companies huge amounts of success. Leveraging niche audiences through micro-influencers was especially popular in 2025, and we expect to see this trend continue for years to come.

Utilizing user data

Data-driven marketing is one of the most powerful tools a brand can use. Personalization is expected in today’s market, and every year we see it becoming even more individualized. In 2025, consumers were more willing to share their data with brands they trusted, especially when they could clearly see the benefits in doing so. This data helped brands to tailor content and campaigns to the most relevant users. Investing in this strategy was a major trend leading to higher engagement, increased conversion rates, and stronger customer loyalty.

We love our business and are thrilled by the predictions for expected global growth in video content. Take this statistic, for instance:

• According to Cisco, video will account for 69% of all consumer Internet traffic by 2017 (and some sources take this figure as high as 74%).

Experts indicate that video is the future of content marketing, and that trend is already in full swing. Nielsen claims 64% of marketers expect video marketing to dominate their strategies in the near future.

Our role is to develop clear, concise and engaging video stories for our clients. We know that in this age of information overload people want a quick visual message so they can move on.

In fact, even using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%, as reported by Syndacast.

The icing on the cake?

Axxon Research reports seven in 10 folks view brands in a more positive light after watching interesting video content from them.

Videos are a great way to create an emotional connection with your audience and leave a lasting impact long after the video is over. And we love client stories with happy endings!

John Doty, owner of InMotion Imagery, is an Emmy Award winning director and editor who has now worked in broadcast television and video production for more than 25 years. His work has been recognized by, among others, the Telly Awards and The Press Club of Dallas.

Not only is he expert at creating the perfect script-to-screen visual communications tools for clients, but he also directed the construction of InMotion’s sound stages from blueprint to finish. He has led teams of industry experts in producing television programs, live national broadcasts and corporate Webcasts. He’s a member of the Dallas Producers Association.

Like InMotion Imagery on Facebook and follow on Instagram, LinkedIn, Twitter and Vimeo as well.