A trade show is one of the few occasions when your customers (possibly many of them) are in one place, so it’s important to treat a trade show not as just an isolated event, but as a condensed version of your overall marketing strategy.
Here are five tricks to rock your next trade show:
- Orchestrate a plan. Well in advance of the show, set your goals and determine how best to capture the attention of your audience.
- Plan and strategize your exhibit. Think outside the (exhibit) box. Aim to be unique. Focus on impact, not on size. With the right planning, even the smallest exhibits can be impactful.
- Make your presence known at the trade show. With your customers in one place, they will even come to you if they know you’re there – the very definition of a captive audience. Reach out before the event to let them know you’ll be there and give them a compelling reason to find you. Tease a new product/service launch, new partnerships, event-specific promotions, etc.
- Bring it full circle. At the show, be sure to capture your customers’ information. Feed attendee information to your sales team to strike while the iron is hot! Follow up, follow up, follow up!
- Track the trade show ROI. Track new sales and opportunities back to the trade show in order to determine the ROI. Consider what worked, what didn’t, and whether that specific event would be worth doing again in the future.
Make the trade show work for you by making sure it meshes well with your marketing plan and brand strategy. If you need help building the foundation or executing your vision, the Porch is ready to rock. Give us a call.