In 2019, social media marketing is an essential tool for developing a connection with your audience. In some ways, social media marketing is similar to online dating. You are courting your audience with social media, and a connection won’t develop by being overly promotional with your posts.
Successful social media marketing requires an investment of significant time (and resources). Your investment can pay dividends, but it requires planning. Developing strategies with clearly-identified goals and target audiences is key. But avoiding common faux pas is equally as important.
Seven of the (many!) dos and don’ts for social media marketing
- Be social. You have to put yourself out there, so don’t be nonexistent on social media. You can’t influence anyone if you have no profile.
- Be interesting. Know Your Audience. You want to pique and maintain viewers’ interest, so post varied content they will find interesting and valuable. Don’t make it all about you by only posting promotional content.
- Be genuine. If your brand is all about fun, your audience expects a certain playfulness to your social media. Don’t send mixed messages by being inconsistent in your marketing.
- Be available. Social media marketing is a 24/7 customer service opportunity, so engage often and consistently. Don’t ignore posted questions or concerns.
- Be a good listener. Always pay attention -and respond gratefully- to consumer feedback. Don’t ignore the negative feedback, because you can’t develop relationships by ignoring (or deleting) criticisms.
- Be Aware. Use hashtags and handles to attract interest, but don’t appear desperate by using too many. Keep it effective and efficient.
Be smart. Check your content for spelling, grammar and phrasing, and correct mistakes as soon as they’re caught. Don’t be insensitive in your phrasing or messaging.
We cannot say it enough – strategy is critical.
Content is key. Consistency is key.
Social media management is customer service and poor customer service will hurt your brand’s reputation.
Unlike in dating, it is a good idea to outsource social media duties. Those of us with the experience and knowledge can create and implement social media marketing strategies that follow all the rules.
Give us a call to help influence your audience to swipe right on your brand’s social media marketing!