While the Super Bowl game is fun to watch for many reasons – the match-up between two great teams, the excited fans, the half-time entertainment – we all know that what everybody really wants to see are the Super Bowl commercials.
Every day this week my morning news show has unveiled a different commercial and I have yet to be disappointed. I can’t wait to watch the game and see them all run live. I also love the after-the-game-successful-commercial debate.
Since airing a 30-second Super Bowl spot reportedly costs a staggering $4.5 million, to many, Super Bowl commercials seem frivolous. But as we all know, brands who get their Super Bowl ad campaign right are big marketing winners. If there were not a reward, leading brands wouldn’t spend the dollars year after year on Super Bowl ads. It is interesting to watch these same brands make the most of their spots by pairing them with digital and social campaigns.
In the end, not only is there a winning football team, there is a winning advertising campaign. What it takes to win a Super Bowl campaign is the same as it is for any really good marketing plan:
- Have a strategy.
- Be relevant.
- Provide meaningful content.
- Strike an emotional chord and deliver a compelling message that will have people talking for days.
I definitely have my favorite spots already, but I will wait to choose a winner until I see all the ads in all their glory on Sunday evening! Happy watching!