It’s fall again, and we are welcoming Natalia Meave, our newest intern rocker, to our marketing team. We’re so excited to learn more about Natalia, aren’t you? We asked her a few questions to get to know her better. She’s a student at The University of Texas at Austin majoring in advertising and minoring in business. Natalia loves creative strategy, storytelling and finding fresh ways to connect with audiences. We love that you chose us Natalia!

What is the biggest misconception about marketing today?

The biggest misconception about marketing today is that it’s just a tool to sell things to people. Marketing is way more than just transactional; it connects people across cultures and shapes the way we view the world!

What advice would Natalia give to her younger self?

Let go of self-doubt. True growth only happens when you aren’t confined to limiting beliefs!

What is one of the biggest lessons you’ve learned so far at school?

The art of “boiling” problems down to their essence in order to reach solutions more efficiently, as taught by my business law professor. Identifying a clear, main reason behind an action clears the way for creativity and strategy to blossom.

What does good brand strategy look like?

Good brand strategy starts with knowing your audience deeply. Genuine connection between brands and customers is crucial in building the loyalty that is foundational to long-term brand success. 

If you could be anywhere in the world right now where would it be?

I would go to Mexico City right now. Cool sunny weather, gorgeous architecture, unbeatable vintage shopping, and endless options for the best food you’ll ever have in your life — you just can’t beat it!

If you could go to dinner with one person living or dead who would it be?

Probably someone like Morgan Freeman. I’d like to hear all of the Hollywood stories and secrets with objectively the best voice in the history of narration. 

If you could describe Natalia Meave in three words what would they be?

Authentic, vibrant, and driven.

Tell us about a major milestone in your life?

One of my proudest milestones has been taking on leadership roles in the various organizations I’ve been involved in. 

From your perspective, how does Front Porch Marketing differentiate itself from other marketing companies?

Front Porch does the hands on work that drives real results for our clients. We work closely and personally with every client, getting to know their business from the inside out to deliver unique results.

What is a fun fact about you?

I’m a triplet!