Welcome!
Front Porch Marketing is proud to support Ursuline Academy of Dallas for six years. Ursuline seeks to provide opportunity and a welcoming environment for students of widely varied ethnic and socioeconomic backgrounds. Front Porch Marketing meets the mission of Ursuline by providing opportunities for students to grow in a mentoring environment and experience first-hand what marketing looks like in a professional setting. From start to finish, interns are able to learn how to conduct research studies, create content, prepare branding documents, meet clients face-to-face, and more.
This summer, we have the opportunity to work alongside Ann Kurian and Sofia Arce, two rising seniors at Ursuline. We are excited to be mentoring the next generation of businesswomen and extend a warm welcome to our newest interns for the 2021 summer.
Ann Kurian
Ann is a rising senior at Ursuline Academy and currently plays the flute for the Jesuit Ursuline Ranger band. She has plans to be a marketing major and promote products for companies that she believes in. She is excited to meet clients and learn about the world of marketing. Additionally, her interests include creating or supporting products that are environmentally friendly and making the world a better place for others.
To start prompting her inquisitive mindset, we asked her some questions to which she brought a fresh take on. Some examples being:
1. What advice would you give to someone struggling with creating a brand identity?
Start by thinking back to your initial reason for starting the brand and where its core values lie.
2. What is the best piece of life advice you have ever received?
“You were born to be real, not to be perfect.”
3. What does good marketing look like?
The end result should ultimately make the consumers happy.
4. What is one of the biggest lessons you have learned throughout your academic career?
Undoubtedly, dividing a large project into chunks and completing a little every day will make it much easier to finish.
Welcome to the FPM team Ann!
Sofia Arce
Sofia Arce is a rising senior at Ursuline Academy. With hopes of going into business in the future, she looks forward to expanding her knowledge of marketing by using her organization skills, attention to detail, and diligence. Sofia is very involved in and outside of school with activities such as playing on the basketball team, being an Ursuline Academy ambassador, participating in Global Advisory Council, and much more. Moreover, she has a passion for creativity and enjoys mentoring others.
To gain some fresh insight, we also asked Sofia what her thoughts were about the marketing field in today’s society and life advice. Some examples being:
1. What does good marketing look like?
Good marketing accurately reflects the business and caters to the client’s target audience in a way that is effective and engaging. Marketing also uses strategies that draw people in, in order to spike curiosity in a business and in services/products.
2. How does FPM differentiate itself from other marketing companies?
FPM is made up of people with such diverse backgrounds and experiences. This makes for many points of view and approaches to a situation. The team at FPM is driven to helping a business succeed. It’s evident that they have a culmination of knowledge about marketing, communications, branding, digital media etc. It is important to have a tight-knit team and Front Porch Marketing definitely possesses one. It is clear that they value their clients and will help them market their business in creative and helpful ways.
3. What is the best piece of life advice you have ever received?
The best piece of life advice I have ever received is that there is always going to be somebody better than me. Granted, it might sound harsh, but it has helped me realize that comparing myself to others is a waste of time. This is due in part because burning myself out to meet unrealistic expectations is useless. I should instead focus on being the best person I can be by using my talents and strengthening them to be unique.
4. What are your goals for FPM?
My goals for FPM are to take my interest in marketing and learn everything I can about how to execute it successfully. Without a doubt, I am looking forward to learning more about the professional world and broadening my horizons.
Welcome to the team Sofia!
In Conclusion
These two bright ladies are going to be great additions to the Front Porch Marketing team. We cannot wait to continue mentoring the next generation and empowering the women in our lives. Here is to year six of supporting Ursuline Academy of Dallas and to the brilliant minds of women everywhere!
