Stop This on LinkedIn Now, Business Owners and Leaders

Posted on February 17, 2026 by Julie Porter and currently has No Comments on Stop This on LinkedIn Now, Business Owners and Leaders

Since the start of the new year, I have noticed business owners posting on LinkedIn daily or several times a week. Yay for being more active! Boo for the frequency and overall execution. Double boo for the AI-generated content and visuals. It is riff-raff. Please just stop making mistakes on LinkedIn — you can do better!

Instead, Connect With Other Business Owners and Leaders

Right now, LinkedIn is the only place to connect with like-minded professionals, business owners, industry leaders and potential leads. This is the only social network where you can get updates from your industry’s leaders on what’s happening in their career or company. In addition to that, it is a platform for professional development — hello LinkedIn Learning — and to get the heads-up on industry trends, emerging technologies, the state of the economy and more.

Personally, I love seeing updates from my connections on awards they have won, events they have attended, professional milestones and shout-outs about what is happening in their business or with their people. Please, get back to that.

LinkedIn Builds Professional Credibility

So hey, business owners and leaders: Let’s harken back to the three Cs of successful brands. Conviction, consistency and connection should be your guidance on how to use LinkedIn successfully.

Focusing on connection and the relevancy of your content are the things that matter. If your target doesn’t care about what you stand for and if it isn’t authentic and purposeful, no one will pay attention. The stronger the emotional connection, the more likely your target or your connections will be positively pre-disposed to your organization.

Business Owners and Leaders Build Connection on LinkedIn

Trusted relationships develop into emotional bonds. And this is true for LinkedIn. Loyalty to your brand or to you as a business leader means greater business success for you, and reduced competitive threat.

While you may think staged photography of you behind your computer or with a team member, belongs on your personal LinkedIn timeline, think again. It is not enough to just show yourself working. Let your followers know what you’re thinking. Don’t weaken connections with your professional network you spent decades to build. Keep connecting with your network in ways that help them.

Balance helpfulness, expertise and relatability to boost engagement on LinkedIn without excessive self-promotion. Please and thank you. Again, for the love of Pete, keep your audience interested by providing value. Establish your authority by sharing your expertise.

And above all, build connection.

Front Porch Marketing can help if you need additional thoughts on how to use LinkedIn, how to build and maintain connection with your network, or just some counsel on your LinkedIn brand or personal page. We know you can rock it in 2026!

Best Marketing Tips: A Blast From the Past

Posted on December 30, 2025 by Lea Ann Allen and currently has No Comments on Best Marketing Tips: A Blast From the Past

It’s the last post of the year, y’all, time for a round-up of the best marketing tips from our blog. It’s about to be 2026 in a few days, and we’ve accomplished a lot! To move forward to the future of your marketing success, we thought it would be helpful to go back and share some knowledge from the past. Hopefully, this will help you start thinking about what you want your business to be in 2026.

Start the Year With a Marketing Plan

First of all, you don’t know where to start planning for the year ahead? Start with an official marketing plan. Put a document like this together to help guide you through the year. Here are some marketing tip posts:

Pro Marketing Tip: Strong Branding

Next, does your branding stand for the company the way you want it to? Can you strengthen your brand? Will 2026 be the year for a re-branding to more align your business goals? Here are some branding posts to help you evaluate your situation.

Your Brand’s Voice Has Power — Channel It!

To continue this thought, part of your brand is your voice. The words you use, the story you tell. Are you maximizing that voice in every point of contact? Here are some marketing tips on topics to think about when you are evaluating your content:

Finally, need marketing tips on how to do email or newsletter marketing? Social media posting? We’ve got you covered. Get started by checking out these post for information, or advancing your digital marketing prowess this year:

For More Helpful Marketing Tips, Check Our Blog

Overall, we might have covered just about every every marketing topic that a small business could use to grow their brand. Because, we’ve been creating content on our blog for over a decade! Find a nugget or two in there to help you get started. If you want to subscribe to the blog and get a tip post every week next year, just subscribe here. If you have questions, be sure to holler.

Testimonials — A Powerful Marketing Tool for Small Businesses

Posted on July 8, 2025 by Nancy Scott and currently has No Comments on Testimonials — A Powerful Marketing Tool for Small Businesses

Are you an online researcher like me? One of the first things I do when considering a new purchase is read what other people have to say. Real people, real experiences. For full transparency, before 8 AM the day I wrote this post, I’d already read customer reviews for an eye cream, a dog groomer, and an activity for my kids… priorities!

What people say about your small business matters. Before buying, booking, or signing a contract, most customers look for proof they’re making the right choice. That external validation is where client testimonials shine — and why they’re such a powerful marketing tool for small business growth.

Testimonials Build Trust and Credibility

Polished marketing materials, slick content, beautiful photography — all great. But none of it carries the same weight as a real customer sharing their experience. When potential clients see others speaking positively about your small business, it builds trust. For your existing customers, it reinforces their decision to work with you again.

Bringing Your Brand to Life

Client stories give your business a face. They help people connect to your mission and vision by showing how your work impacts real people. It makes your brand feel approachable and relatable – qualities that help your small business stand out from the competition.

Encouraging Client Engagement

Often, customers who’ve had a great experience are happy to share it — they just need to be asked. Testimonials give your clients a chance to engage with your brand and feel like part of your success story. In turn, you strengthen those relationships by showing their feedback matters.

Testimonials are firsthand accounts from people who have nothing to gain by recommending you. That outside perspective holds weight with potential customers and validates their own decisions. We all like feeling confident that we chose the right CPA, dentist, real estate broker or dog groomer. Client testimonials help deliver that reassurance.

Testimonials Grow Online Visibility

Positive interactions with your brand across the web boost search engine marketing rankings and make it easier for people to find you. Incorporating client testimonials into your online marketing presence — website, social media, directories — expands your digital marketing footprint and strengthens your credibility.

Fueling Content Creation

Client testimonials are ready-made content. They can be shared in so many ways — on your website, social media, in proposals, case studies, videos, presentations — adding authentic, relatable proof of the work your small business does.

Boosting Internal Morale

Lastly, testimonials aren’t just good for marketing — they’re good for your team. Positive feedback reminds everyone their hard work is appreciated. It’s easy to focus on challenging projects or the occasional hiccup; hearing directly from happy customers can be the boost everyone on your team needs.

At home and at work, we’re making decisions every day about where to spend our money — and we’re influenced by what others say. Client testimonials give your small business the chance to showcase those positive experiences, build trust and strengthen your brand.

Your Brand, But Make It Summer

Posted on June 10, 2025 by Lea Ann Allen and currently has No Comments on Your Brand, But Make It Summer

A Quick Checklist for Nonprofits in Summer Brand Design

Summer brand design can help nonprofits connect with their communities. Whether you’re planning an event, launching a campaign, or simply staying active on social media your community is experiencing summertime. But as you roll out seasonal content, it’s easy to lose sight of your visual identity in favor of wanting sunny graphics and beachy vibes.

The good news? You don’t have to choose between on-brand and in-season. With a few thoughtful design tweaks, your nonprofit can show up in a fresh, summery way that still feels aligned with your mission.

Here’s a quick checklist to help your nonprofit “summer-ize” its branding without losing consistency or clarity.

Brighten, Don’t Rebrand

Add seasonal accents to your existing color palette rather than swapping it out completely.

Use brighter tints of your core brand colors for a lighter, more summery feel.
Try incorporating one or two accent colors. Think of colors like coral, teal, lemon, or sky blue as limited-time highlights in graphics or event materials.
Keep your logo colors consistent (or only minimally altered for special campaigns) to maintain recognition.

Lighten the Mood with Summer Brand Design

Summer is emotional so use that. Even if your nonprofit tackles serious issues, this is a good time to balance weight with warmth. Consider some adaptations.

Swapping heavy headlines for a conversational tone in social posts.
Using photography with natural light, outdoor settings, or real moments of joy and connection.
Letting visuals breathe by going lighter on text overlays and allow more white space in designs.

Use Seasonal Imagery That Reflects Your Mission

Yes, it’s easy to reach for stock images of sunglasses and sand, but that may not always be authentic to your work. Instead:

Show your team or volunteers in action outdoors.
Highlight your community enjoying a summer program or event.
Use seasonal elements like gardens, parks, sun, or water but only when they support your message.

Think: “What does summer look like through our mission’s lens?”

Summer Brand Design to Simplify for Shorter Attention Spans

People scroll fast in the summer. They’re outside more, working less, and mentally in vacation mode. This doesn’t mean dumbing down your content, just tightening it up to make it concise.

Use bold, clear headlines that are easy to read even on mobile.
Stick to one main call to action per graphic or email.
Favor short videos, carousels, or infographics over long-form content when appropriate.

Add a Summer Signature with Summer Brand Design

Think of a fun, limited-time design element, action or phrase you can weave into summer content. These additions make your summer content feel intentional and unified without overhauling your whole brand.

Adding a small sun icon or wave pattern as a visual motif.

Creating a short tagline like “Powered by Sunshine + Purpose” or “Fueling Change All Summer Long.”
A seasonal content series like “Summer Spotlights” to feature donors, volunteers, employees or impact stories.

Seasonal Summer Brand Design Doesn’t Mean Off-Brand

Nonprofits don’t have to be brand-strict to be credible. With thoughtful and expressive design, you can bring seasonal energy into your visuals while staying true to your voice, your mission and the people you serve. So go ahead and add a little warmth, a little light and a little summer spirit to your brand. Your audience and your team will feel the difference.

Harness the Power of Branding

Posted on April 8, 2025 by Julie Porter and currently has No Comments on Harness the Power of Branding

At Front Porch Marketing, we are grateful to partner with brave, smart, tenacious and passionate entrepreneurs and business leaders on their branding. New, existing and former clients have come to us in the past few months as they are starting new businesses, bolting on to existing businesses or rebranding their current business or organization.

Delivering on Branding

Our best and most successful clients understand the power of their brand. At every touchpoint, they are delivering on their vision, personality, positioning and affiliation.

For existing companies as well as new ones, it is important to consider these things.

Most Important Aspects of Your Brand

Your name. It is the first interaction people have with your business or organization. It may be by word of mouth. It could be from a social media post. Or it could be in a conversation with a colleague or friend. This could be a deciding factor if someone wants to engage with your brand, buy from you, be a part of your community. Is it distinctive, easy to say and spell? Weak names are not memorable. They create confusion and limit appeal.
Brand architecture. Having powerful brand messaging that encompasses conviction, consistency and connection with these three attributes is critical. This will set apart a weak one from a strong one. If these aren’t defined internally, how can external stakeholders engage and trust in your business or organization?
Logo. Does your logo communicate your company’s personality instantly? Are the colors reflective of your brand? Does your logo have longevity? Does your logo need a refresh to stay relevant?
Usage guidelines. We see a lot of companies and organizations that don’t have these defined. Any creative work needs to be on-brand. Whether you are executing creative internally or have an external partner, logos in color and black and white, fonts, brand colors, tone of voice, icons, images, need to be defined upfront. Remember, this helps visually communicate who you are at every touch point and is critical.

Why? Getting all these right at the get-go leads your brand to success verses struggle.

An Example of A Strong Brand

A great litmus test for organizations recently shared with us is Locks of Love. This is a case study for brand alignment. Kudos to them! Locks of Love is a nonprofit that provides hair prosthetics to children. What personality and feelings does its brand evoke? How have they incorporated their brand beyond their logo?

What if the organization had named themselves Children’s Hair Prosthetics of Florida? Makes you want to go hmmmm.

Audit Now and Build This Power

Take a moment this quarter to audit your brand. Is it doing the job you need it to do? Can it be optimized or leveled up? Set your revision plans in place now to continue the rest of the year with a stronger look, a stronger voice. Build your network, your customer base, and your future sales on this important marketing foundation.

Brand Messaging: How Strategic Word Choice Builds Trust

Posted on April 1, 2025 by Natalie Johnson and currently has No Comments on Brand Messaging: How Strategic Word Choice Builds Trust

Brand messaging is the foundation of the relationships your company makes. Whether it be with potential or current consumers, staff, partners, or investors, healthy relationships are crucial to successful brand operations. Just like any relationship, communication is the binding force that brings us together and helps us achieve our goals. The choices that a brand makes regarding vocabulary, tone and style can make or break connections with relevant audiences.

Consistency Creates a Cohesive Brand Identity

Before crafting any marketing materials, a brand needs to discover and strengthen its unique identity. By having a firm grasp on what your brand represents, every step moving forward has guidelines to work off of.

This includes determining the feel of your brand — what tone do you want to approach your audiences with? Whichever mood you focus on should be prevalent throughout your marketing materials. This means carefully choosing words and phrases that go along with your tone. The more you push this identity to audiences, the more their familiarity with your efforts will increase. Familiarity often transforms into dependability, strengthening your brand reputation.

Clear and Transparent Communication Shows Reliability

Audiences won’t support a brand they don’t trust — it’s as simple as that. Choosing a brand to engage with depends on many factors, such as product quality, pricing and brand values. But how do audiences learn this information? That’s up to how the brand decides to tell them.

If consumers can’t clearly learn who you are and what you stand for, they may view you in a lesser light, or not even give you any more of their time. This can easily be avoided by thoughtfully crafting your brand messaging, removing fluff and other factors that take away from your main points. When you know who you are as a brand, you can communicate it more clearly to your target market. When audiences recognize that you’ve put the time and effort into defining your brand, and you convey these values clearly, they’ll see you as more established and reliable each time they interact with you.

Empathy and Relatability Make Your Brand Human

Most industries are overwhelmed with competition, with each company looking for ways to differentiate themselves from the others to win over consumers. While it’s more important than ever for brands to capture the attention of target markets quickly, it’s just as crucial to nurture relationships and build consumer loyalty. Like with any relationship, a brand must be readily available to talk with its audiences.

People value the authenticity of a personal touch and are more likely to engage in friendly conversations than with robotic, automated messages. Whether it’s crisis management or customer service, the customer experience should always feel approachable and genuine. While methods may vary based on company resources, brands should prioritize accessible and direct communication with consumers, as adopting a natural, conversational tone can encourage higher engagement and increased customer loyalty.

Speak Clearly, Connect Deeply

Brand messaging is the cornerstone of all company relationships. Audiences learn about your brand from what you tell them, so first impressions — and each impression after that — are everything. By prioritizing consistency, reliability and empathy in your messaging and approach, your marketing materials will prove why audiences can confidently supporting your brand.

At 14 There Is So Much You Can Do

Posted on March 25, 2025 by Julie Porter and currently has No Comments on At 14 There Is So Much You Can Do

We’re 14 this year. And I admit it. In addition to being an entrepreneur, business owner, mother, wife, volunteer, brander and marketer, I am a “Swiftie.” However, there are a few things I disagree with powerhouse entrepreneur and musical genius Taylor Swift on. One of those things is that indeed, “At 14 there is so much you CAN do.”

Front Porch Marketing Started Rockin’ 14 Years Ago

As I reflect on the years since founding Front Porch Marketing in March 2011, there is so much in which to give thanks. We have had and continue to have the support of many people, in business and life. Mentors, current and former clients and team members, advocates, friends, family members and I could go on and on. I am so grateful and humbled for each and every person who continues to rock our Porch.

Without further ado, to y’all who have been with us since the beginning, in the middle, jumped on the Porch recently and those to come, I share these things.

14 Branding, Marketing and Business Must-Haves and Guardrails for 2025

1 Branding

Know what your brand should be. How is it relevant to your target? Does everyone within your organization know what your brand stands for? Your internal team should be convicted. Your brand should be creating emotional connections. Consistently communicate your brand at every point of contact with all your audiences. This has been our foundational message to clients for 14 years.

2 Marketing Plan

“Failing to plan, is planning to fail,” said Benjamin Franklin. Have you created your marketing plan? Did you stick to it? Are you reviewing your goals, targets, strategies, tactics, budget, etc. quarterly? How is your ongoing measurement compared to your goals?

3 Client and Customer Insights

Talk to or have an agency partner your current clients. Identify strengths and weaknesses. Gather feedback. Discover new opportunities. Enhance customer experience. Validate marketing and sales strategies. All of this results in stronger relationships.

4 Website

Audit your current website. Is the creative on brand? Are you using SEO to make your site more visible in search? Does your content answer customer questions? Does it have a strong Call to Action (CTA)? Are you monitoring and measuring analytics?

5 Strong Creative

This sets you apart from competitors. When someone within your organization wants to drive creative ideas based on what they like and then another person wants to DIY creative, you are diluting your brand. Show you are established and have professionals working on your brand. This is not the area to bring in-house unless you have a creative director who has a graphic design designer or creative team. Hard stop.

6 Interesting and Personalized Content

Are you listening to your clients or customers? Is your copy concise? Is it compelling? If you have engaged your office manager, or person on your team with an English degree, etc., to write your content, how is that working for you?

Organic social content is more relatable and real. Consistency on social media is paramount. We know a consistent organic social media strategy drives results.

8 AI

How are you utilizing AI? What drives us crazy about it is when a client says just post this using AI to generate content. Nope. Not. Humans still matter. But there are ways to complement what you are doing and improve efficiencies by using AI.

9 Paid Strategy

How can you amplify your organic social? Want to engage potential clients or customers? With limited budgets over 14 years, we have found multiple ways to leverage paid digital advertising strategies to achieve goals.

10 Sustainability

For long term business success, people, profit and planet must be woven into your business and marketing strategies. Sustainability does matter. Your team cares about it. Your clients and customers will remain loyal to you because of it. How can we help with this?

11 Pivoting and Testing

Marketing isn’t a one size fits all. Try something. Make sure it is on strategy and on-brand. Analyze it. And if it is working, amplify it. Do more of that. This strategy of pivoting and testing has been working for our clients for 14 years.

12 Video

A simple video marketing strategy can cut through the clutter. Video doesn’t have to be over produced or over-thought. You don’t have to necessarily entertain. Be you do need to be helpful, on-brand and meaningful in your video messaging.

13 Sales Support

Sales and marketing go hand-in-hand. What are you or your sales support doing together to drive leads? We have some tried-and-true ideas here — that we’ve successfully deployed over the last 14 years — and would be happy to have a call with you to share.

14 CRM

A simple customer relationship management system (CRM) helps maximize interactions and engagements with all audiences. There are many more benefits. We would love to set up a call to wax further lyrical here. Call us.

14 Years is Just the Beginning

To all business and nonprofit leaders who have considered all these must-haves and guardrails for 2025, kudos to y’all. Let’s keep doing more of that! And, on this our 14^th year, please know Front Porch Marketing folks, “You’re Still the One.”

What B2B Brands Can Learn from DTC Marketing

Posted on February 25, 2025 by Lea Ann Allen and currently has No Comments on What B2B Brands Can Learn from DTC Marketing

Most people associate direct-to-consumer (DTC) marketing with eye-catching branding, emotional storytelling, and engaging social media tactics. Meanwhile, B2B marketing often leans on logical arguments, technical details, and dry case studies. But what if B2B brands borrowed some of the best tactics from DTC companies?

By applying DTC strategies, B2B brands can create more engaging, memorable, and impactful marketing. Here’s how.

Build a Brand, Not Just a Business

DTC brands focus on identity and emotion. Many B2B brands focus too much on their product and not enough on their brand identity.

Example: Just think of how some of these companies — like Chewy, Hims & Hers, and Warby Parker — have cultivated strong brand personalities.

Key takeaway: Develop a strong, recognizable brand voice, mission, and aesthetic — something that resonates beyond just your product or service. B2B customers want to buy from brands they trust and connect with, not just vendors.

Humanize Your Messaging Like a DTC Brand

DTC brands speak to customers, not at them, using casual, relatable language. In contrast, B2B marketing often defaults to corporate jargon and overly complex messaging.

Example: Instead of saying, “Our enterprise solutions optimize workflow efficiency,” say, “We help teams work faster and smarter — without the headaches.”

Key takeaway: Write like a human, not a business textbook. Buyers are still people, even in B2B.

Prioritize Customer Experience, Not Just Sales

DTC brands thrive on seamless, enjoyable experiences—from website UX to packaging to post-purchase engagement. B2B buyers also expect ease and efficiency, yet they often deal with clunky websites, slow response times, and uninspired content.

Example: Slack disrupted the enterprise communication space not just with a great product but with an intuitive design and customer-first mindset.

Key takeaway: Treat every touchpoint like an experience, not just a transaction.

Leverage Social Media Beyond Just LinkedIn, Like a DTC Brand

DTC brands dominate Instagram and TikTok — not just for selling, but for building a community. B2B brands often limit themselves to LinkedIn and corporate blog posts.

Example: Shopify’s playful and engaging social media presence on multiple channels, which makes business content feel accessible and fun.

Key takeaway: Don’t be afraid to show personality and engage where your audience spends time.

Focus on Storytelling Over Features

DTC brands make their customers the hero of the story (e.g., Nike’s “Just Do It” campaigns). B2B brands, on the other hand, tend to list features instead of crafting a compelling narrative.

Example: Instead of “Our CRM software has AI-driven analytics,” say, “Imagine cutting your admin time in half so you can focus on growth.” For our B2B client Integrated Advisors Network, we create on-going stories featuring IAN advisors. These stories are relatable and demonstrate the passion and drive that their advisors have for their own businesses that IAN helps support.

Key takeaway: Lead with the impact your product has, not just its specs. What’s in it for your customer? How are you making their lives better?

DTC Brands Embrace Video and Interactive Content

DTC brands lean heavily on short-form videos, influencer collaborations, and interactive content to capture attention. B2B brands still rely too much on static PDFs and lengthy white papers. Can that information pivot into a more entertaining, relatable format?

Example: HubSpot creates bite-sized, engaging video content for YouTube and social media rather than relying solely on long-form blog posts.

Key takeaway: Experiment with video, interactive quizzes, and engaging formats to make your content more dynamic.

Win Like a DTC Brand

B2B marketing doesn’t have to be dull, robotic, or overly complicated. The best DTC brands win because they connect emotionally, simplify messaging, and create unforgettable customer experiences. By borrowing these tactics, B2B brands can stand out, engage their audience, and drive long-term loyalty. This year, think about: What’s one DTC marketing tactic you think could work for your B2B brand?

Beyond Your Logo: Essential Marketing Communications

Posted on February 18, 2025 by Lea Ann Allen and currently has No Comments on Beyond Your Logo: Essential Marketing Communications

First of all, a strong logo is a crucial part of branding, but it’s not the full picture of your marketing communications. Many businesses stop after getting a logo designed, thinking they’re set for success. In reality, a logo is just the foundation of your brand home — it’s what you build up around it that creates a memorable and effective brand.

So, what marketing communications do you actually need to support your brand and ensure consistency across all touchpoints as well?

Key Elements Beyond a Logo

1. Brand Messaging & Brand Voice Guidelines

Your visual identity is important, but your brand voice is what gives your business personality. In reality, a well-defined brand voice ensures consistency and a cohesive message across all platforms, from social media posts to email campaigns. Overall key elements include:

Mission statement: why does your brand exist?
Core values: what principles guide your business?
Tagline or brand promise: a short, memorable phrase that sums up your brand.
Tone of voice: should your brand sound professional, playful, authoritative, or conversational?

2. Website & Digital Presence

Your website is often the first impression people have of your brand. After all, it’s your digital office. Therefore, welcome people in! A well-branded website might include:

Consistent typography and color palette: match and support your logo.
Clear, compelling copy: speak to your audience’s needs.
A strategic homepage: immediately communicates what you do and why it matters.
SEO-optimized content: help people find your brand online when they type into a search engine.

3. Social Media Branding

Every social platform is an opportunity to reinforce your brand identity with digital marketing communication. Beyond using your logo as a profile picture (avatar), you could create:

Branded cover images & templates: for posts and stories.
A defined content style: are your posts inspirational, educational, or entertaining? Are you using video marketing?
Consistent brand voice: build recognition and trust over time with captions and responses.
Content calendar: plan your posts in advance to leverage business milestones.

4. Business & Marketing Collateral

Next, your brand needs to be cohesive across every touchpoint, including physical and digital marketing materials. Even small details like branded invoices or packaging inserts help reinforce your identity. In this category, some must-haves include:

Business cards: still a powerful networking tool.
Brochures or one-pagers: great for in-person meetings and events.
Pitch decks or presentations: professionally designed slides make an impact.
Email signatures: a small but powerful branding opportunity.

5. Email & Advertising Templates

Every ad or email you send is a chance to build brand recognition. Therefore, consider:

Branded digital templates: for newsletters, and sales promotions.
Consistent print and digital ad creative: again, match your brand colors and tone.
Landing pages: continue the look and feel of your website, but for special events, promotions or initiatives.

6. Customer Experience Touchpoints

Looking past marketing materials, your brand should next be reflected in every customer interaction — even how you greet customers in-store or on calls. So in addition, consider branding elements:

Customer service responses: Branded email templates and a consistent tone.
Packaging design: Unboxing experiences create lasting impressions.
Automated messages: Order confirmations, appointment reminders, and follow-ups.

7. Unconventional Marketing Communication Touchpoints

Finally, beyond the usual marketing materials, some of the most memorable brand moments happen in unexpected places. Sometimes, the smallest details leave the biggest impression. In short, the more your brand feels alive across all touchpoints, the stronger the connection with your audience. Hence, here are some unique ways to reinforce your brand identity:

Branded Wi-Fi Network Name: If you have a physical location, renaming your guest Wi-Fi to something fun and on-brand (e.g., “Caffeinated_WiFi” for a coffee shop) adds a small but clever touch.
Custom Hold Music or Voicemail: Instead of generic hold music, why not reinforce your brand’s personality with a custom message or a carefully chosen playlist?
Unique Job Titles: Instead of “Customer Service Rep,” what about “Customer Happiness Hero”? Use titles to reinforce brand personality. Indeed, just ask Julie, our Chief Rocker.
Branded Auto-Responses: Even automated out-of-office emails or chatbots can carry your brand’s tone. So instead of “We’ll get back to you soon,” we might say something fun, like, “We’re out on the Porch—expect a reply in 24 hours!”
Surprise & Delight Moments: Send an unexpected thank-you note, add a quirky Easter egg to your website, or include a handwritten note in a shipped package to make your brand feel more personal.

Marketing Communications Can Help Build a Cohesive Brand

A logo is just the start of your brand’s identity. So overall, to build recognition and trust, you need a fully developed marketing communications strategy that extends across every platform and touchpoint. By creating consistency in visuals, messaging, and customer interactions, you ensure that your brand isn’t just seen — it’s remembered.