There is something magical about the summer season. It’s a time to embrace life’s simple pleasures. The summer sun calls us outdoors. Whether it’s a pool day, kids frolicking across the neighborhood, an evening conversation on the porch swing or a backyard barbecue, summertime brings us countless moments of joy.
The Unique Challenges of Summer Scheduling
The summer months also bring unique challenges to the office environment, particularly in account management positions. Shifting schedules, team member vacations and changing client needs could easily spell disaster. But solid planning and clear communication can ensure smooth sailing around everyone’s summer schedules. And everyone gets to enjoy their well-deserved summer season.
First Things First This Summer: Plan for Team Coverage
Create a vacation calendar to make it easy to spot potential gaps in coverage.
Assign a back-up contact for each client.
Crosstrain team members for better out-of-office coverage on tasks.
Document client contacts and project status/next steps for the team before leaving.
Work ahead to minimize workload for others in your absence during vacations.
Communicate, Communicate, Communicate
Share your team’s summer schedules with clients to keep everyone informed..
Always set realistic project deadlines. And remember clients take vacations too. Manageable deadlines for everyone mean less stress and fewer errors.
Set realistic expectations with clients surrounding response times.
Send clients a project status document before your vacation so they know what’s going to happen while you’re gone.
Set up an out-of-office message with emergency contact information.
Ensuring a Smooth Summer Transition
Schedule internal client meetings before vacation to make sure everyone’s on the same page.
Create detailed project handoff documents for your team.
Establish procedures for urgent client needs. (e.g., when to contact vacationing team members)
Remember to prioritize team member wellbeing. Encourage true disconnection for your team members during their vacations to prevent burnout.
With thoughtful planning and clear communication, summer doesn’t have to mean service interruption for anyone. You can maintain excellent client service while ensuring your team enjoys some well-deserved R&R.
Rework old work this summer, and fine tune it to maximize impact. Not every marketing campaign soars on the first try: some fizzle out quietly, lost in the noise of busy inboxes or drowned by shifting algorithms. But summer isn’t just for new campaigns, it’s the perfect time to revisit what didn’t work, rework it, and give it a second chance to shine.
Just like TV networks used to air “summer reruns” to capture fresh audiences, you can reimagine underperforming campaigns with new timing, angles and energy. Because sometimes, the idea was good — just maybe not the execution, the context or the season.
Summer is Primetime for a Reboot Rework
Summer marketing tends to feel lighter, looser and a little more experimental. Audiences are mentally shifting gears, slowing down, traveling, spending time outdoors. Engagement might dip in some channels but spike in others. It’s also when your team might have more breathing room to reflect, regroup, and rework ideas without the Q4 pressure.
Plus, summer is a metaphor-rich season. Think: growth, energy, movement and play. All perfect themes for breathing life into a campaign that maybe didn’t stick the first time.
Review and Rework Without Judgment
Before anything can be reimagined, it needs to be understood. Ask yourself these questions about the campaign.
What was the goal? Did the campaign aim for awareness, engagement, conversions?
What worked well? Maybe the visuals were strong, but the CTA was weak. Maybe the story was good, but the audience was wrong.
What failed and why? Timing? Message mismatch? Channel choice? Lack of clarity?
This isn’t about beating up on your old work. It’s about auditing the content with curiosity and clarity.
Refresh the Angle
Ask yourself what new spin would make this idea more relevant now?
Update the context? Can you rework the content to connect it to current summer trends, events, or cultural moments?
Shift the focus? Try telling the same story from a different POV like customer-first, behind-the-scenes or values-driven.
Simplifyit? Strip it down to the strongest insight or benefit and rebuild from there.
Summer is a season when audiences crave ease and emotion. Lean into storytelling that feels breezy, relatable, or joyfully unexpected.
Rework it and Change the Channel
Sometimes, the idea isn’t the problem but the platform is. So a campaign that fell flat as a static Instagram post might thrive as a short-form video. Or, an overlooked blog post might shine as a podcast segment or live Q&A.
Consider a form change-up to maximize your content impact:
Repackaging email content as a summer-themed downloadable checklist.
Turning case studies into Instagram carousel “client journeys.”
Repurposing old webinars into bite-sized reels or quote graphics.
Embrace the Remix
You don’t need to start from scratch in a rework of an old campaign, just remix it. In fact, some of the most iconic campaigns are iterations of past ideas.
Nike’s Just Do It has been reframed a dozen ways.
Spotify Wrapped is a reinvention of year-in-review content.
Coca-Cola constantly reuses its “share” message in seasonal formats.
Take what worked like language, design or sentiment and remix it to fit your audience better this summer.
Failure Isn’t Final, Keep Reworking
Just because something didn’t work the first time doesn’t mean it’s a bad idea. It might’ve just been early. Or undercooked. Or misaligned with the moment.
This summer, take a little time to look back, not to dwell but to rediscover. Great campaigns, like great summers, often come from second chances and a willingness to try something again, only just a little differently this time. So, you got a campaign graveyard? Dig it up. Rework it. You might just find your next big summer win buried there, waiting for its moment.
Working parents are both rejoicing and feeling dread right now. Spring officially sprung on Thursday, March 20, bringing longer days, warmer nights and blooming flowers. Sure, we’re ushering in more time outside to enjoy nature, but for working parents, it also signals the end of the school year is near. Cue the panic as your thoughts turn to keeping school-aged kids entertained all summer — and figuring out how to pay for it.
Flexible Schedules Help Working Parents
One silver lining of COVID was the increase of flexible work schedules. For some, that means a fully remote environment, while others enjoy a hybrid model, splitting time between the office and home. Some workplaces even allow flexible hours, helping parents coordinate summer schedules and sharing childcare responsibilities more effectively.
Even with the most flexible work setups, the challenge remains — kids at home needing entertainment and work that still needs to be done. So, how do working parents navigate summer?
Set Yourself Up for Success, Working Parents
Start by getting organized. Create a summer activity spreadsheet, structuring it by week, and begin filling it with any pre-planned events. Maybe you’ve already blocked time off for a family vacation or a week at the grandparents’ house. Whatever the case, start with a realistic overview of the dates and gaps you need to fill.
Next, establish a budget. Some camps, especially full-day and overnight options, can be costly, even if you have two working parents in the family. Determine what works for your finances and commit to staying within it.
Now it’s time to explore your local camp options. Chat with your kids about their interests, connect with other parents for recommendations and start your online research. From recreational sports leagues to summer art programs, day camps and overnight camps there most likely isn’t a shortage of options. You might also consider hiring a summer nanny or a high schooler in your neighborhood who is great with kids and looking to make some extra money.
At this stage, start building your list. Make sure to include dates, costs and priorities. Determine what fits within the weeks you need coverage, and your budget.
Other Considerations When Planning Your Kid’s Summer
Alternate weeks of coverage. To cut costs or allow for unstructured downtime, some families with a work-from-home parent opt for weeks with no scheduled activities, giving kids the freedom to play at home.
Opt for half-day activities. Another great way to save money while giving your kids the best of both worlds. An opportunity for structured play with peers for part of the day, followed by enjoying the comforts of home for the rest of the day.
Book early. Many camps offer early bird discounts so the sooner you start researching and securing spots, the more budget-friendly your options will be.
Drop-in activities. Nomatter how well you plan, unexpected work meetings or obligations can arise. Consider camps that offer flexible, last-minute enrollment. They may cost more, but they’re a valuable option to have in your back pocket.
Be Ready to Pivot or Reschedule Plans
No matter how much planning you do as a working parent, unexpected changes are bound to pop up in your kids’ summer activities. Keep in mind that summer is meant to be slower paced, a time for relaxation and making memories with family and friends. It’s okay if every moment isn’t scheduled, and hearing “I’m bored” now and then is inevitable. But by following a few of these tips, you can minimize stress, embrace the unpredictable and make this summer one to remember.
Does the idea of standing before an audience, making a presentation to represent your business, make you break out in a sweat? Don’t worry, you’re not alone! Public speaking, whether it’s in front of a large or small crowd, can make many of us want to turn and run the other way.
But the reality is that as a business leader representing your business through public speaking and presentation is crucial to successfully advancing your brand.
How Are Your Presentation Skills?
Have you ever thought about working with a professional to refine your presentation skills? While the initial cost might seem steep, in the long run, it can be a worthwhile investment in both yourself and your business.
Before committing to training, consider the various scenarios in which you might represent your brand. For instance, are you set to speak at an upcoming industry event? This could involve giving a keynote speech or participating in a panel discussion. Are you pitching new business, whether it’s one-on-one, with a small group of executives, or in-person/virtually? Perhaps you’re speaking to a news reporter or appearing on a podcast. Do you lead internal teams or have regular interaction with business stakeholders and clients? The possibilities are extensive.
Various Scenarios in Which You Might Represent Your Brand
Now that you know where you represent your brand, how can a professional media team help leverage your presentation expertise and advance your brand?
Brand Representation: You embody your company’s brand. An impartial expert will help ensure that you are an outstanding brand advocate in all your interactions. Not only in the scenarios we’ve already mentioned, but also at networking events, while recruiting new talent and in everyday interactions.
Brand Message: Your brand message is a powerful tool and sets you apart from your competition. An authority will help you to convey your message clearly and concisely across all presentation mediums.
Message Delivery: How you deliver your message to your audience shouldn’t follow a one-size-fits-all approach. A professional can provide you with tips and tricks to make sure that your message is both authentic and tailored to your audience. When your message is well-delivered it enhances your credibility and engages your audience. They can also teach you how to stay on topic if someone or something tries to veer you off course.
Practice Makes Perfect: Practice. Practice. Practice. Your professional is an authority and an impartial critic. They can guide you through practice scenarios and provide instant feedback. Maybe you use a crutch word, fidget, or need to make your message more concise. You can also practice in front of a mirror, with a client, or with someone from your internal team. The more prepared you are, the more confident you’ll be.
Presentation Training Builds Confidence
As a business leader, presentation training can equip you with the tools and confidence needed to represent your brand effectively. Don’t shy away for the opportunity to refine these skills. Embrace the training, and you’ll find that the benefits extend far beyond the podium, positively influencing every aspect of your professional life.
Networking is perhaps an undervalued, but critically important aspect of marketing. In the world of marketing, staying ahead of trends, understanding emerging technologies, and leveraging innovative strategies are immensely important. However, amidst the whirlwind of digital campaigns, content creation, and market analysis, one fundamental aspect remains critically vital: networking. This week, as some of our team is attending the Marketing 2.0 Conference, let’s delve into the significance of networking within our industry, particularly through conferences and conventions.
Networking is a Gateway to Opportunities
Networking serves as a gateway to a multitude of opportunities; including partnerships, client leads, mentorship, and the exchange of ideas. More often than not, who you know can be as important as what you know. Creating meaningful connections can catapult your career and business to new heights.
The Value of Face-to-Face Interactions
While social media and digital platforms offer convenient ways to connect, they cannot always replicate the value of face-to-face interactions. Conferences and conventions provide a unique environment for marketers to engage in real-time conversations, offering a depth of communication that virtual encounters cannot match. The exchange of ideas, the use of body language and the immediate feedback of in-person discussions enrich the networking experience and can foster stronger, more meaningful connections.
Networking Means Learning from the Best
Attending conferences and conventions exposes you to impressive leaders and innovators in the marketing world. Keynote speeches, classes, and panel discussions provide exceptional insights and knowledge, highlighting cutting-edge trends that have yet to become mainstream. These learning opportunities not only inspire but also equip you with fresh ideas and approaches that can be applied to your own business.
A Platform for Visibility
Participating in these events offers an invaluable platform to raise your personal or brand’s visibility within the industry. Presenting a paper, leading a workshop, or simply engaging in discussions can position you as a thought leader. In turn this can open doors to media coverage, speaking opportunities, and collaborations. The exposure gained can significantly enhance your reputation and credibility among peers and potential clients.
The Ripple Effect of Sharing
One of the most underrated aspects of networking at conferences is the ripple effect it creates. Sharing your own experiences, challenges, and success stories not only contributes to the collective knowledge but also helps in creating meaningful connections. This mutual exchange fosters a sense of community and support within the industry.
Looking Ahead
As our team prepares to immerse ourselves in the upcoming Marketing 2.0 Conference, the focus extends beyond just attending. It’s about actively participating, engaging with new faces, and absorbing every bit of knowledge and insight available. The importance of networking in marketing cannot be overstated, and conferences and conventions represent a place for nurturing connections that could shape the future of your business.
Ah, reflecting on 2023. It always amazes me this team finds commonality in their reflections each year despite not seeing each other’s until this blog is published. This year is no exception.
2022 was all about rocking steady in the calm of a year which allowed us to catch our breath a bit following several years of big events, big changes and big milestones both individually and in the world.
Boy, are we grateful for that quiet(ish) 2022. 2023 was a year full of learning to embrace change, accept challenges, give ourselves (and others) grace, honor the lessons we learn in difficulty and to find light in the darkness. Reflecting on 2023 brought some tears, some smiles and big hugs all around.
Julie Porter – Chief Rocker
Reminiscing on a year of learning, leadership and service, I am reminded of the old saying, “you don’t know what you don’t know.”
On the Porch, we operated with the same great gang of seasoned professionals and added six interns throughout the year. Interns always make us better.
My daughter and I continue to find joy in volunteering together at Dallas Animal Services (DAS). I was honored to continue my Volunteer Chair gig for the 30th Annual JWA Christmas Bazaar, board work with Faith Family Education Foundation, and host committee duties for the Grant Halliburton Foundation. There is no better challenge to accept than being able to serve others.
Proud of my boy who finished his undergrad degree in December and started his master’s program this month. He had quite a year and met it head on.
Reflecting on 2023 and looking forward for this year, I will continue to lean into difficulty. I’ll take calculated risks, focus on my own well-being and understand that growth can’t happen without resistance. All the while, celebrating working with this rockin’ team and our amazing clients.
Lillian Cloud – Intern
In 2023, I’ve experienced significant change. I completed my undergraduate education, relocated to a different city, started graduate school, and began a new job. This year has instilled in me the importance of embracing change and finding solace in the unknown. I’ve learned not to compare my post-graduation journey with that of others.
My internship has reinforced the need to trust myself and my decisions. The team I have the privilege to work with has been exceptionally supportive, and I relish the opportunity to learn from each of them. I often wonder, “Why should I be trusted with this responsibility?” or “how could my work be good enough?” This experience has shown me I’ve earned these chances to believe in myself, and has taught me to take pride in my work.
Christine Finnegan – Media Rocker
This past year, I aspired to live a more purposeful life by discovering my passions and values and using them to create a fulfilling and meaningful existence. I did this by implementing the following:
Continual Learning: Embracing a Lifetime of Growth. …
After reflecting on 2023, and as we are at the dawn of a new year I will continue to live in the moment, marvel at the world around me, and nurture the relationships that define who I am.
Alison Moreno – Rock Collector
2023 was filled with its ups and downs. My husband unexpectedly lost his job in August, and even though I was still working, I wasn’t working enough to provide much for our family. That pushed me out of my comfort zone and made me realize there is much more I can do while still being the best wife and mother I can be.
There were many rough days, but we were able to recognize the good things we had and to stay positive until he ultimately found an amazing job. The downs in 2023 sparked my ambition and brought to life many hopes and plans. Moving into 2024 I’m excited to set my goals in motion and to see what the new year has in store for me professionally, and for my family.
Natalie Rosga – Rock Enthusiast
2023 has been a year of change. My littles are officially kindergarteners. While it is exciting to watch them grow and learn, my momma heart is a little sad as they start to gain more independence. It has also meant more “me” time during the week for work or the personal things that bring me joy. <Insert happy dance.>
It’s also been a year of becoming more faithful including finding a new church home that has welcomed my family with open arms. In 2024, I am excited to continue making the conscious effort to be joyful and find the positive in each and every situation.
Lea Ann Allen – Swiss Army Rock
2023 snuck in softly and then caused a loud ruckus! My youngest kid is finishing high school and furiously applying for colleges while playing in umpteen golf tournaments that I spent much of the year driving him to. I’m grateful he passed the test and now has his license! The brutal summer that cooked my tomato plants is making me rethink gardening. A couple rounds of COVID at my house brought everything to a grinding halt. And the birth of our first grandbaby made me feel very mortal. I felt I could never catch my breath so if I am being honest, reflecting on 2023, I am grateful that it is over. Whew! But, through it all, my sweet supportive friends and teammates at Front Porch helped me persevere.
Vicky Gouge – Design Rockczar
This year was a series of highs and lows. I turned 50 in August, had a 4th grader with a recent ADHD diagnosis (not surprised) and dyslexia (very surprised) and was finding a new norm post-divorce. I thought everything was moving in the usual ups and downs of life; until it wasn’t. I suffered a heart attack in early October. Suddenly I wasn’t invincible. Coming to terms with having a heart attack at age 50 has been heartbreaking, enlightening, eye-opening, depressing … all the above and much more. I’m still coming to terms with it. But the people I choose to surround myself with keep me focused, engaged and happy.
I appreciate the engagement, the knowledge I gain and continue to pursue, and the support of this team. Julie has been a quiet, supportive and thoughtful ear and a steadfast leader of our team. There’s a reason we accept people to come into our lives at certain times, and I’m thankful for my “givers gain” Front Porch family. I, Charlie and family are doing well thanks to the continued love and outreach of our friends and family. Here’s to a fabulous 2024 and much success to all. With many, we can succeed.
Reflecting on 2023 to build a better 2024
From all of us on the Porch, may 2024 be filled with health, happiness, love and learning for you and yours. Cherish working with people who make you better. Celebrate wins along the way. Find the light, be there for others and rock challenges with grit and grace. Happy New Year!
You bet they are pitching media during the holiday season. The holidays often means a respite for journalists from covering a continual news cycle. But as the season nears, story ideas are not as plentiful and, as such, this becomes a prime time to position your client in the news. You can still have effective media relations and engage with journalists to get the best results for your client during the holidays.
Yes You Can Pitch the Media at Holiday Time
Do not be daunted by the copious amount of “out of the office” responses — journalists are still tasked with reporting and producing the news. So make your pitches! Here are some media outreach tips during the holidays:
Pitch evergreen story ideas and content — As the pace of news slows, mid-December to early January is the ideal time to pitch feature stories and thought leadership profiles. Reporters want to file their articles prior to taking time off. A journalist is more likely to use your story during this period if it does not rely on current events.
Do Not Pitch Holiday Stories in December — Editorial calendars are already rife with holiday content; it’s unlikely that a seasonal pitch, in December, will generate coverage. Media outlets plan holiday stories well in advance — if you’re pitching media in December do not wrap (pun intended) your client’s message in a holiday package.
Make Predictions and Be Inspirational — Predictions for the coming year can earn media mentions for your clients as experts in their professions. The holidays are also the perfect time to pitch positive stories. The media always gravitates towards a feel-good narrative during this time of year. Consider examples of outstanding customer service, volunteer activities of employees, or the benefits of company donations.
Broadcast Media — Broadcast media are always reliant on guests. Many television entities conduct interviews remotely. So pitch your client to national producers in this situation which is a great opportunity. At this time, producers are not inundated with story ideas! Sparsely populated email inboxes are your friend, and a strong pitch could set your client up for success.
Do not go completely dark with your pitching efforts during the holidays. This time of the year offers a unique opportunity to secure great placements.
After Q1, clients historically shift focus based on marketing, advertising and communications results so far in the year. The Front Porch team than also ebbs and flows to make sure our efforts are successfully driving topline revenue for our clients.
One of the tactics working for our clients right now? Programmatic advertising. As we start Q2 and continue into 2023, this advertising approach is driving results.
What is Programmatic Advertising?
It is a bit different than digital advertising. Programmatic advertising utilizes automation and algorithms to achieve success. Too far in the weeds: but it is about the process of ads purchased and sold. But it is different than traditional media-buying techniques. Programmatic advertising meets the potential customer when and where they are. This approach optimizes the efforts of the advertising, hyper targeting the most interested, most matched customers with the brand.
What is the Difference Between Display Advertising and Programmatic Advertising?
Clients often ask us what the difference is between display advertising and programmatic advertising, since in many cases they can look the same. The answer is that programmatic levels up:
Display advertising refers to how ads are bought
Programmatic advertising goes beyond simply placing a digital display ad on a website, and is more about how ads appear and in what format — serving the right ad to the right person in the right place at the right time
How to Get Started with Programmatic
Before you dive in, your team or your marketing partner needs to do the due diligence to understand your target market. With more in-depth information, programmatic advertising can work harder for your client and find the customers that are looking for your client’s brand.
Then, as you implement your plan, these are the things to look for and monitor in order to continuously improve and optimize your advertising, maximize your budget and reach the best customers for you:
Cost per Click (CPC)
Click-through Rate (CTR)
Cost per Completed View (CPCV)
Want to Know More About Programmatic?
How can we help? The marketing and advertising landscape is evolving at the speed of light. And the Front Porch team is keeping up and leading the way to better outcomes for our clients. There are many benefits to choosing programmatic advertising such as efficiency and low-cost awareness. So please ask, as we love sharing our client successes, expertise and fodder. Sometimes the fodder isn’t relevant, but it sure creates great conversations and we’d love to have one with you.
Need to apply some spring cleaning to your marketing and PR? As the Marketing/PR saying goes, Sweet April Ideas Bring May Results! The positive power of spring cleaning can be applied to a company’s PR and marketing strategy. And now’s the time to do it!
Five Ways to Spring Clean Your PR:
Outer Order Contributes to Inner Calm
Take a hard look at documents and correspondence that have not moved from your desktop and/or email box for months. If the strategies and ideas no longer apply to your clients’ overall objectives, then hit the delete button. A clean slate will give you a renewed focus and attitude towards your clients’ success.
Happiness is a Spring Cleaned Marketing and PR Plan
Spring is the perfect time for marketing — messaging should be thematic of revitalization. Revisit the marketing and PR plan that was developed at the beginning of the year and assess your progress. Ask yourself the question: where are we now and what fresh practices can we use to achieve results? This simple check-in is a great first step to shining new light on your communications program and spring cleaning your messaging.
Put a New Spring in Your Marketing/PR Step
Now that your marketing and PR plans have been spring cleaned, and your inbox is updated and clutter free, there’s room to add new items to your wheelhouse. First, embrace the changes and explore different strategies, such as updating target media, or identifying new thought leadership speaking opportunities. These tune-ups could be just the thing you need to take your clients’ business to the next level!
There is a Season Turn, Turn, Turn!
As the classic Byrd’s song says, there is a season turn, turn, turn, a time to build up, a time to break down. To begin with, Spring is a time for renewal, use this period to build enthusiasm for your clients’ offerings/services. So Spring cleaning your PR can mean teasing new trends that are applicable for the warmer weather. Introduce spring-inspired products that are available for a limited time. Bring back seasonal bestsellers.
This Collateral Won’t Spring Clean Itself!
Spring is abloom with life — after months of winter, people are ready to immerse themselves in the warmer weather. Use this to your advantage and imbue your website with colorful palettes, as you spring clean that website. Inspire optimism by using florals to spell out words. Capitalize on content that talks about being active and enjoying the great weather.
Get Started on Spring Cleaning Routines for Your PR
When you take the time to spring clean your PR practice this quarter, you’ll reinvigorate your clients’ messaging. And sooner than later, the work you’ve put in to refocus your messaging will pay off.
Copywriter tools can help make writing easier, more fun and more dynamic. When you’re writing professionally for your job, it can sometimes be overwhelming. Websites, social media, brochures, press releases, oh my! But with the plethora of online tools available, you can always make sure that you’ve got someone (the interwebz) looking over your shoulder to help you make it better. Just like your high school English teacher.
Here Are 5 Copywriter Tools You Can Use in Your Daily Work
Thesaurus.com
Make your writing a little more exciting thrilling with some more pizzazz-y words using Thesaurus.com. Type in a simple word and get a fresh supply of better words to spice up your writing. Use this tool to help you with naming assignments, headlines, and more.
ChatGPT
There are many uses for a language modeler (none of which involve high school essays, kids), which is what ChatGPT is. It’s AI trained to write. It doesn’t think, though, so answers can come back sounding very plausible but be completely fabricated because it’s only a language modeler. Try it for small, specific social media posts in which you give it all the details, searching for specific jobs online using specific job titles, or giving you something to start with when you’re writing a blog post by giving it topics.
Emojipedia
Do you write a lot of subject lines? 🤔 Adding an emoji to a subject line as texture is current best practice. To easily look up and copy/paste any emoji visit Emojipedia. You can type in a prompt and it will give you all the relevant emojis that fit.
Grammarly
Clean up your writing. Make it proper and concise using the platform Grammarly. It even has a new AI-powered desktop app you can install and use on practically everything. Make your high school English teacher proud.
Content Row
Are headlines the hardest for you? Try on-line tool Content Row. Type in your topic, and Content Row will generate headlines for you. And, they’re all scored for effectiveness so you know they’ll generate clicks.
As you can see, it’s easier than ever to make your writing better! Try a few of these copywriter tools and let us know what you like.
