2025 was a crazy year, to say the least, and the most popular marketing trends of 2025 made that even more clear. With tons of new technological advancements and the fastest-paced media we’ve seen to date, trends came and went like rapid fire. Brands have had to work harder than ever to stay up to date and keep their audience’s attention. Here are just a few ways we saw this play out throughout the year.
Targeting Younger Audiences
The first trending tactic we’ve noticed being used heavily is targeting younger generations. Brands are shifting from the Boomer/Gen X demographic to Millennials and Gen Z, and with that shift brings lots of changes. Gen Z is extremely different from past generations when it comes to purchasing decisions. Prioritization of authenticity, mission driven messaging, and inclusivity is crucial in order to appeal to these younger audiences. Companies have been accomplishing this by creating campaigns that stand out among competitors, using humor to connect, and partnering trusted creators to convey their messaging effectively.
Visual Storytelling Dominates Marketing Trends
With platforms such as TikTok and Instagram, where short-form video content dominates, brands quickly jumped on the opportunity. These video ads can be easily integrated among the endless entertainment content that consumers spend hours watching every single day. Paid promotion through short-form videos and influencers have taken the world by storm, bringing companies huge amounts of success. Leveraging niche audiences through micro-influencers was especially popular in 2025, and we expect to see this trend continue for years to come.
Utilizing user data
Data-driven marketing is one of the most powerful tools a brand can use. Personalization is expected in today’s market, and every year we see it becoming even more individualized. In 2025, consumers were more willing to share their data with brands they trusted, especially when they could clearly see the benefits in doing so. This data helped brands to tailor content and campaigns to the most relevant users. Investing in this strategy was a major trend leading to higher engagement, increased conversion rates, and stronger customer loyalty.
Influencer marketing is peaking in the current era of social media rage that we live in. Brands that want to stay relevant and effectively reach their target audience should take full advantage of it. Three key reasons to use influencers are their ability to improve trust, adaptability, and high reach at a low cost.
Improved Trust With Influencer Marketing
One of the most valuable aspects of influencer marketing is its ability to strengthen followers’ trust in a brand. Consumers are far more likely to purchase a product after seeing a genuine review from someone they already follow than from a traditional advertisement. Today’s audiences crave authenticity, and influencer marketing delivers just that. Micro-influencers, in particular, have strong relationships with their followers and hold significant influence when recommending products or services.
Adaptability and Tailored Experiences
Influencer marketing is also highly adaptable and allows brands to create tailored experiences for specific target audiences. With so many social media platforms and content formats available, brands can adjust their strategies to fit current trends and niche communities. This flexibility helps maintain audience interest while ensuring that content feels fresh, relevant, and aligned with the brand’s message.
Use Influencer Marketing for High Reach at a Low Cost
Finally, influencer marketing is one of the most cost-effective ways to reach large audiences. Partnering with micro-influencers or even celebrity influencers can be a more affordable and efficient alternative to traditional advertising. Unlike many physical or digital ads that disappear quickly, influencer posts often remain online indefinitely, continuing to generate engagement over time. These posts also have the potential to go viral, reaching far more people than expected. Even smaller influencers tend to have higher engagement rates than many paid ads; proving that influencer marketing can deliver impressive reach and return on investment.
Brands Tool to Stay Relevant
In an age where social media shapes the way consumers connect with brands, influencer marketing stands out as one of the most powerful tools available. It not only builds trust between brands and audiences but also allows for endless adaptability across platforms, trends, and target markets. Plus, with its impressive reach at a low cost, influencer marketing provides an efficient and resourceful way to grow brand awareness and drive results. By using influencers who align with their values and audiences, brands can stay relevant, credible, and competitive in today’s fast-pace digital space.
Looking back at Q3, we feel very fortunate to have talked to more small to midsize businesses and nonprofits than in Q1 and Q2 combined — there have been a lot of marketing questions asked. However, some of it isn’t good news for them.
Some prospects are seeing a decline in revenue vs the first part of the year. Others are not seeing the return on their digital ad spend they saw in the first part of the year.
And, then there are some of our favorite conversations. We love meeting new entrepreneurs ready to rock their next business venture. This audience has a different set of questions.
For those that fall into the categories above, here are some insights of our conversations, that might help you, if you are experiencing similar opportunities. Even for those business owners and leaders who aren’t in the middle of one of these scenarios, there may be a nugget to learn or ponder here.
Marketing Questions for 2025
Why are my Google fill in the blank ads not performing?
Overwhelmingly, prospective clients are coming to us because of this and asking relevant marketing questions. Note to all: Business leaders and consumers alike are now starting their searches with AI platforms like ChatGPT. Generative AI is taking over the discovery phase.
Whereas consumers used to start with a keyword search on Google, 68% of shoppers across the world have used AI tools like ChatGPT to shop, according to a report published by creative agency VML. So, now the lines are blurred between search as a brand marketing function and a performance marketing one.
Also, if your Google Local Service Ads (LSA) are not working, why did you notice this and not your current agency? There are a myriad of reasons why they are not performing. And your agency should fix this problem. Not you. Ask them this marketing question.
Are your clients seeing a decline in revenue this year vs. last year?
This marketing questions is an important one. This is where you get the open, direct conversations that happen on the Front Porch. The U.S. economy has been in the s*&^ for quite a bit. Longer than most will admit. (Time to take off those orange-colored, not rose-colored glasses, which is a tip of the hat to Taylor and the release of The Life of a Showgirl.)
About a third of our clients have seen a decline. Of that third, the decline has been less than others in their industry. Why? Our clients market onward. These business owners and leaders haven’t cut the marketing budgets. And it’s showing!
Reality check, people. The spending on all the things: consumer goods, professional services, hospitality, travel, etc., after the pandemic was fabulous. But, as hopefully most of you have realized, it is time we normalize. And now, driven by macroeconomic uncertainty, tariffs and other factors, businesses and consumers are holding on to their cash.
How do I distinguish my business in an oversaturated category?
Recently, a prospect launching a business consultancy emailed this marketing question to us — after our initial meeting and several discovery calls.
My response, thank you for asking, was this: We take you through a branding process to ensure that your brand is both differentiating and emotionally relevant to your best target customer or client in this case.
As a famous person recently said, “I’m in the business of human emotion.”
All of us as business owners, leaders and champions of our brands are in the business of human emotion. Human connection, along with clarity and conviction of your brand will make you rise above. Even in an oversaturated category.
At the end of the day, automation and AI are happening whether you want them to or not. However, if your brand isn’t defined, your business is way behind the curve. And if it is and you are not delivering on it at every touchpoint, we can help you get there.
Want Your Own Answers to These Three Marketing Questions?
Whether your marketing questions are about ads, revenue or branding, or something else entirely, you deserve to have someone help you find the answers. Knowing is the first step down a new, more successful journey on your company’s marketing path.
Over the past decade, sustainability has become a key factor in purchase decisions for many consumers. Growing environmental concern has raised a challenge for marketers to adapt to the rising conscious consumer movement. When brands market sustainability it not only contributes to the larger mission of protecting our planet but also builds customer loyalty and trust.
The Rising Environmental Concern
Today, more than ever before, climate change and resource shortages are becoming increasingly apparent concerns. People are trying to find ways to combat these issues in their everyday lives. According to Oxford Languages, the definition of sustainability is “avoidance of the depletion of natural resources in order to maintain an ecological balance”.
Social media and television are highlighting activism and encouraging consumers to be more sustainable in their actions and purchases. Living more sustainably consists of reducing our energy consumption, using reusable products and overall trying to use less of earth’s natural resources.
Why It Matters in Marketing
The rise in concern for sustainability has opened up a new opportunity to attract customers and align with their values. Brands can use sustainability as a marketing strategy in order to target conscious consumers, customers who want to shop ethically and feel empowered by making smart shopping choices.
Many consumers also associate sustainability with high-quality and ethically made products. Younger generations are beginning to prioritize eco-conscious purchase decisions, and brands should consider this in order to cater to their needs and build trust.
Examples of Brands That Are Doing This
Many brands are already doing this and experiencing great success because of it. Some prime examples include Patagonia, Tesla and Levi’s.
Patagonia has always been known for supporting activism and ethically made sustainable products. Their brand is strongly associated with the outdoors and the environment. Their ads often challenge consumerism while also marketing their products as sustainable through the use of recycled materials. They promote informed shopping, which improves their authenticity and creates a more loyal, trusting customer base.
Tesla is well known for their high-tech, luxury electric vehicles. One way they influence customers is by marketing the cars to be eco-friendly. This allows them to appeal not only to those customers looking for luxury but also to those concerned with their own ecological footprint and contribution to the environment. They highlight energy efficiency by using sustainable energy to power the vehicles and reducing the use of earth’s natural resources. With this, Tesla’s mission has become so much more than selling luxury cars, it gives value-driven customers a real reason to purchase their products.
Levi’s markets their products as being long-lasting and encourages the reducing waste. They launched a line that uses significantly less water and is based entirely on sustainability. Levi’s has used these campaigns to stay relevant in the industry and connect with customers who want to avoid purchasing fast fashion. Sustainable marketing has allowed them to revitalize their brand with younger generations, strengthening their reputation of quality and long longevity.
Benefits of Marketing Sustainability
There are many benefits of branding your company as sustainable. It attracts the younger generation who are eco-conscious and make everyday purchases with this in mind. It also leads consumers to perceive your brand as high quality due to the associations between sustainability and ethically made goods. Additionally, this marketing opportunity aligns companies with customers who are value-driven, and purchase from brands who’s mission is something bigger than just selling their products.
Sustainability marketing also helps create more loyal customers by enhancing trust and authenticity. Overall, there are real benefits for both companies and consumers when a brand encourages sustainability. It is a future-forward way to market products while contributing to a much larger mission than sales.
I’m a list maker – you name it, I likely have a list. A daily to-do list, a Christmas shopping list, a grocery list, a list of my kids’ school start and end times, even a home improvement project list… you get the idea.
In marketing, we make lists too—just with fancier names, more research, more strategy and more words: a Marketing Roadmap, a Messaging Map, Marketing Tactics, or a Content Calendar. Perhaps on your list of marketing tactics is blogging. So, you build a blog, create a content calendar and post a few articles… now what?
Unfortunately, as with many aspects of business, the old adage “if you build it, they will come” does not apply. Driving traffic to your company blog takes work, time and consistency. Time for another list – here are several ways to increase traffic to your blog.
5 Ways to Drive Traffic to Your Company Blog
1. Keyword Research & SEO
Use keyword tools to identify the words and phrases your audience is searching for and weave them into your posts to help increase blog traffic. SEO helps your blog show up in search results and attract the right readers.
2. Promote on Social Media
Share your posts across social media platforms that make sense for your business – LinkedIn, Instagram, Facebook or X, and use engaging captioning and visuals to draw readers in.
For example, I recently shared a Front Porch blog post on my LinkedIn profile about our summer interns. My former high school reshared it on their LinkedIn page because the interns were from that school, which gave the post a whole new audience. That single blog post “grew arms and legs,” increasing traffic to my LinkedIn profile, Front Porch’s LinkedIn profile, and ultimately the Front Porch website.
3. Establish Internal Links
Keep users reading on your company’s site by connecting content together. Readers can move from one piece of content to another through links. This also improves SEO demonstrating that your content is connected and relevant.
4. Build Backlinks
Encourage other reputable sites to link to your content through guest posts, partnerships, or by creating high-value content worth sharing. Backlinks increase both traffic to your blog and establish credibility.
By the way, the Front Porch blog post I mentioned earlier that was shared on social media – now has backlinks to the Front Porch website from different profiles on LinkedIn. See how it works?!!
5. Email Marketing
Send your blogs directly to your subscribers’ inboxes with a short teaser and link back to your site. Email remains one of the most effective ways to drive consistent traffic to your company blog.
In conclusion, there are plenty more ways to grow your blog, but these 5 are a strong starting point. If you’re looking for other ideas to increase traffic to your blog, contact Front Porch Marketing—ask for Nancy, and I’ll make a list just for you! Best of all, Front Porch can execute that list too, saving you time and resources while you keep running your business.
Social media, in terms of business marketing, has completely skyrocketed in the past 25 years. Starting as a place to connect with friends, social media has now become a primary tool for over 96% of all businesses to promote their brands, share expertise, build trust and personality, and establish themselves as a reliable source that directly engages with their audience. With so many different platforms, which is best for your business?
Your answer can depend on many things. What is your approach or goals as a business? Who is your audience? What is the type of content you’re willing or able to create? All these components matter to create the best possible version of your company with a transformed marketing strategy. So, which are worth considering?
Platform #1: LinkedIn
With more than 67 million companies and over 1 billion members, LinkedIn is the largest professional networking platform. LinkedIn is known for business connections, professional brand building, enterprise growth, and more. This platform works great for B2B companies specifically, meaning it is great for sales pitches, strong for sharing blog posts, and allows space for many articles and paid ads that target based on your industry and profession.
LinkedIn is more than just sales pitches; it creates a space for sharing helpful tips and humane marketing strategies through those blogs and articles, which helps build trust and credibility for users.
Your company’s first post matters. Encourage all members of your team to contribute to the company by using their personal profiles as well, building even more trust. Commenting on others’ posts makes your company more visible and builds relationships with other companies, so stay on the grid.
Although LinkedIn provides a stable platform for networking, like any other social media platform, companies need to consistently post to stay noticed. Therefore, it is not ideal for casual brands, and engagement may be slower. Post to stay popular!
Platform #2: Instagram
If your company’s specialty is brand aesthetic and building culture, and you’re strong in visual appeal, Instagram is the way to go. This site allows users to experience a brand’s personality and culture, not just its products. Instagram lets followers ask, Do I like what I see? Knowing this, creating a solid brand presence is key. Your feed should reflect your brand; it will be the first thing someone sees, a first impression of your company. Making your feed reflect your brand’s aesthetic and values makes a visual appeal to your products like no other, shaping perspective! Instagram provides opportunities for reels, stories, collabs, and brand-building, which can highlight your company to connect emotionally with customers.
This platform is a go-to for all company sizes! Don’t be afraid to share behind-the-scenes, transformations, tips, and tap into trends. Instagram lets you make time-sensitive stories and promos as well, which makes people feel more inclined to interact when given limited time.
Each post must be eye-catching, which requires constant posting and creates competitiveness, so stay on top of it.
Platform #3: TikTok
TikTok is the most rapidly expanding social media platform today, gaining 1.5 billion monthly users who are generally a younger audience. This platform is best for digital marketing, being known for its short video clips, which keep the attention of viewers, making it extremely engaging. People rely on TikTok for entertainment, discovering products, and watching new creators, so don’t make your post boring. Interesting intros and visual hooks are ideal for a viral post.
TikTok gives brands high potential to introduce their products to a new audience, and with short videos, companies seem less professional and form a relatability that’s unique to other sites. TikTok lets you socialize and comment on others’ posts, and as a brand, it makes you more visible.
Don’t be afraid to participate in popular trends! That is what keeps your business well known, but make sure it fits what your brand wants to sell. Share tutorials, fun facts, transformations, influencer reviews, and more to make sure you’re sharing the back side of your company as well.
A last tip: make use of TikTok Shop. Creators can promote their products and provide direct links for users to buy efficiently and affordably, boosting sales.
Trends are not permanent. Small videos can keep users’ attention, but it is easy to scroll past, so make sure your company stands out and stays relevant.
Find The Perfect Match
Choosing the right platform comes down to knowing your audience, your brand’s strengths, and your content capabilities. Determining between a professional, visual, or trendy look, each social media platform provides a unique approach to connect, so know your business.
As a marketer, I cannot remember the last time we blogged about ourselves. That is not the purpose of this communication or our usual MO all the way around. But this topic should be shared for learning, as well as I could really use some feedback from this trusted community on being a marketer.
Networking as a Marketer
I joined a new networking group in October of last year. One of our amazing partners who jumps in on graphic and website designs had been gently nudging me to just go to a lunch to learn more. When learning this group meets weekly, a two-hour commitment, I was unsure. How could this fit into all the current professional and personal things on my weekly to-do list?
And I finally attended a meeting. I loved the energy and people in the room. The structure of the meeting was impressive. I was all in after auditing one or two more meetings. Being focused on paying it forward and referring business leaders and owners to like-minded business leaders and owners has always been inherently at my core. And come to find out, this is what this group was all about. What?!?!
Focusing on Relationships as a Marketer
This new networking group of mine is laser-focused on relationships. Plus, there is an abundance of accountability. And accountability is a great thing as well. Home service providers, commercial and residential realtors and mortgage professionals and marketing folks who provide singular services like graphic design, promotional materials and video production have found this group to be of great benefit.
So again, I find myself in a group that I love. I have provided many referrals. And a few folks have provided referrals to me, but I have heard time and time again, “I am not sure what Front Porch Marketing does.”
I had the opportunity to present to this group last week. My team was amazing and created an information sheet — which you can download here — for me to pass out at the presentation. We also produced note pads as swag, as well as cookies. Food is one of my love languages, as you may know.
Continuous Improvement as a Marketer
During the meeting, I was at home and at ease presenting. Talking about my family, and how previous work experience led me to start Front Porch Marketing. I spent time discussing what makes us different, our services and shared two client examples. The majority of the audience was engaged. However, two or three business owners were frowning and bored. I did something wrong. I didn’t practice what I preach.
At Front Porch Marketing, we partner with business leaders and owners who want to build strong brands. They recognize a full-service branding and marketing partner provides them value and focus to working on their business instead of in their business. But these leaders know marketing isn’t a one-size-fits-all. And all marketers are not the same.
This leads me to how you can help. Please comment on this blog post, or email or text me and let me know what makes Front Porch Marketing rock for you. Let me know how I can communicate our value proposition in a more meaningful way. Thanks in advance, y’all!
For many service-based businesses, summer can bring a noticeable shift in pace. Clients take vacations. Projects slow down. Inboxes are a little quieter. While that can be stressful for some, it’s also a golden opportunity to set the stage for the kind of brand-building and relationship marketing that pays off in the fall.
Here are five smart, low-pressure ways to keep your business visible and valuable during the summer months.
Show Up With Service-Based Seasonal Relevance
Your service-based clients are in summer mode so your marketing should reflect that. Swap out your usual tone and visuals for something lighter and more seasonal. Even a service business can have seasonal flair, it just takes thoughtful execution.
Update your website or social headers with a bright, seasonal refresh.
Share content that acknowledges where your audience’s head is right now (travel, rest, planning ahead).
Keep calls to action warm and casual. Think: “Let’s chat before fall,” instead of “Book now!”
Reconnect Without Selling
Summer is a great time for a service-based business to nurture their relationships, not push offers. People remember how you made them feel, not how hard you pushed.
Send a short “checking in” email to past clients or prospects with something personal or helpful.
Share a light, engaging newsletter featuring tips, updates or even your team’s summer reading list.
Send a handwritten thank-you note, summer themed postcard or small branded summer item to key contacts.
Package a Service-Based Seasonal Offer
Create a limited-time service bundle or mini offer that’s easier to say “yes” to. Position it as a chance to get ready for Q4 while things are still quiet, to end the year strong.
A quick strategy session, audit, or consultation for a set price.
A “summer tune-up” for their current account.
A short-term retainer designed to bridge the gap until fall for a special project.
Go Behind-the-Scenes at Your Service-Based Business
Summer is perfect for showing the human side of your brand. People like to work with people. Let them see the personality behind the service you provide.
Share behind-the-scenes moments of your team working (or vacationing).
Post photos or reels that give clients a peek into how you operate.
Use Stories, Reels, or LinkedIn posts to spotlight summer client wins or simple day-in-the-life moments.
Plant Seeds for Fall
If you’re slower in summer, use that time to get ahead. Marketing doesn’t always have to be public-facing to be powerful. Quiet progress now in the summer, can lead to loud momentum later in the fall and winter months.
Batch fall content now to get ahead (blogs, newsletters, email sequences).
Refresh your onboarding materials or website copy during downtime.
Build a campaign now around something launching in September or October.
Stay Warm, Not Silent
Summer isn’t the time to go radio silent for a service-based business, it’s the time to stay present, helpful, and human. Because when fall hits and decision-makers are back in gear, you’ll be top of mind, not just because you marketed well, but because you showed up with intention when others disappeared.
So go ahead. First slow your pace, then warm your tone, and finally let your service-based summer marketing do the quiet, steady work of building trust with your customer that will last all year long.
Rework old work this summer, and fine tune it to maximize impact. Not every marketing campaign soars on the first try: some fizzle out quietly, lost in the noise of busy inboxes or drowned by shifting algorithms. But summer isn’t just for new campaigns, it’s the perfect time to revisit what didn’t work, rework it, and give it a second chance to shine.
Just like TV networks used to air “summer reruns” to capture fresh audiences, you can reimagine underperforming campaigns with new timing, angles and energy. Because sometimes, the idea was good — just maybe not the execution, the context or the season.
Summer is Primetime for a Reboot Rework
Summer marketing tends to feel lighter, looser and a little more experimental. Audiences are mentally shifting gears, slowing down, traveling, spending time outdoors. Engagement might dip in some channels but spike in others. It’s also when your team might have more breathing room to reflect, regroup, and rework ideas without the Q4 pressure.
Plus, summer is a metaphor-rich season. Think: growth, energy, movement and play. All perfect themes for breathing life into a campaign that maybe didn’t stick the first time.
Review and Rework Without Judgment
Before anything can be reimagined, it needs to be understood. Ask yourself these questions about the campaign.
What was the goal? Did the campaign aim for awareness, engagement, conversions?
What worked well? Maybe the visuals were strong, but the CTA was weak. Maybe the story was good, but the audience was wrong.
What failed and why? Timing? Message mismatch? Channel choice? Lack of clarity?
This isn’t about beating up on your old work. It’s about auditing the content with curiosity and clarity.
Refresh the Angle
Ask yourself what new spin would make this idea more relevant now?
Update the context? Can you rework the content to connect it to current summer trends, events, or cultural moments?
Shift the focus? Try telling the same story from a different POV like customer-first, behind-the-scenes or values-driven.
Simplifyit? Strip it down to the strongest insight or benefit and rebuild from there.
Summer is a season when audiences crave ease and emotion. Lean into storytelling that feels breezy, relatable, or joyfully unexpected.
Rework it and Change the Channel
Sometimes, the idea isn’t the problem but the platform is. So a campaign that fell flat as a static Instagram post might thrive as a short-form video. Or, an overlooked blog post might shine as a podcast segment or live Q&A.
Consider a form change-up to maximize your content impact:
Repackaging email content as a summer-themed downloadable checklist.
Turning case studies into Instagram carousel “client journeys.”
Repurposing old webinars into bite-sized reels or quote graphics.
Embrace the Remix
You don’t need to start from scratch in a rework of an old campaign, just remix it. In fact, some of the most iconic campaigns are iterations of past ideas.
Nike’s Just Do It has been reframed a dozen ways.
Spotify Wrapped is a reinvention of year-in-review content.
Coca-Cola constantly reuses its “share” message in seasonal formats.
Take what worked like language, design or sentiment and remix it to fit your audience better this summer.
Failure Isn’t Final, Keep Reworking
Just because something didn’t work the first time doesn’t mean it’s a bad idea. It might’ve just been early. Or undercooked. Or misaligned with the moment.
This summer, take a little time to look back, not to dwell but to rediscover. Great campaigns, like great summers, often come from second chances and a willingness to try something again, only just a little differently this time. So, you got a campaign graveyard? Dig it up. Rework it. You might just find your next big summer win buried there, waiting for its moment.
Spring is the season of growth and renewal — a perfect time to take a fresh look at your marketing strategy and the channel mix you’re using. Just like you’d diversify a garden to ensure a healthy harvest, your marketing strategy needs a mix of channels to thrive. If you’re pouring all your time, budget, or energy into one platform or tactic, you might be missing out on bigger opportunities — and leaving yourself vulnerable.
Channel diversification matters. So learn how to spot overdependence on one channel and what you can do to grow a more balanced, resilient marketing mix.
The Risks of a One-Channel Strategy
Putting all your golden marketing eggs in one basket can feel safe — especially when that channel is performing well. But algorithms change, audience behaviors shift, and platforms rise and fall. If your business relies heavily on a single social media platform, email list, or ad network, you’re one update away from a major disruption.
Common signs of over-reliance:
Most of your website traffic or new business leads come from one source
Your engagement drops significantly if one channel underperforms
You haven’t experimented with new platforms or tactics in over 6 months
The Benefits of Channel Diversification
1. Reach new audiences: Different platforms attract different demographics. Expanding your reach across channels means reaching more potential customers.
2. Mitigate risk: If one channel takes a hit — due to algorithm changes, ad costs, or even a platform outage — you’ve got others to lean on.
3. Learn what works best: Diversification allows for better testing and experimentation. You might discover that your audience responds better to email storytelling than paid search, or that blog posts drive more qualified leads than Instagram.
4. Strengthen your brand: A presence across multiple touchpoints increases brand recognition and builds trust. It adds depth to your brand’s personality. Your brand becomes more than just “that company on LinkedIn.”
Alternative Channels to Consider
Email Marketing: Email marketing is still one of the most effective and underutilized channels for direct communication.
Podcast Interviews, Sponsorships or Advertising: Reach niche B2B or B2C audiences where they spend uninterrupted time.
SMS/Text Campaigns: SMS marketing is quick, direct, and surprisingly effective when used with consent, consistency and care.
Community Platforms: Slack groups, Discord, or industry-specific forums where conversations already happen about your industry, product, or brand.
Content Syndication: Republish or distribute your best blog content to new audiences through third-party sites.
Offline Tactics: Direct mail, branded events, or pop-up experiences still create memorable brand impressions.
Media Relations: Establishing your brand as a voice of authority in industry newspapers and magazines with a solid media pitch
How to Start Diversifying
Audit your current mix: Where is your traffic and engagement actually coming from? What channels are underperforming or neglected?
Choose one new channel to explore: You don’t need to launch everywhere all at once. Pick a channel that aligns with your audience and test it intentionally.
Repurpose smartly: You don’t need to create new content for every channel. Repurpose blog posts into videos, webinar snippets into social posts, or long-form reports into email series.
Measure, refine, repeat: Set clear KPIs for each new channel and compare results. Continue to refine your mix as you gain new insights.
Make Your Brand Channel Resilient
The more varied and strategic your marketing approach, the more resilient your brand becomes. So this spring, take a cue from the season: plant new seeds, test new soil, and watch your marketing bloom in unexpected places. Just remember: marketing, like gardening, rewards those who think ahead and stay adaptable.
Have you tried a new channel recently that surprised you with results? We’d love to hear about it on The Porch!
