Looking back at Q3, we feel very fortunate to have talked to more small to midsize businesses and nonprofits than in Q1 and Q2 combined — there have been a lot of marketing questions asked. However, some of it isn’t good news for them.

Some prospects are seeing a decline in revenue vs the first part of the year. Others are not seeing the return on their digital ad spend they saw in the first part of the year.

And, then there are some of our favorite conversations. We love meeting new entrepreneurs ready to rock their next business venture. This audience has a different set of questions.

For those that fall into the categories above, here are some insights of our conversations, that might help you, if you are experiencing similar opportunities. Even for those business owners and leaders who aren’t in the middle of one of these scenarios, there may be a nugget to learn or ponder here.

Marketing Questions for 2025

Why are my Google fill in the blank ads not performing?

Overwhelmingly, prospective clients are coming to us because of this and asking relevant marketing questions. Note to all: Business leaders and consumers alike are now starting their searches with AI platforms like ChatGPT. Generative AI is taking over the discovery phase.

Whereas consumers used to start with a keyword search on Google, 68% of shoppers across the world have used AI tools like ChatGPT to shop, according to a report published by creative agency VML. So, now the lines are blurred between search as a brand marketing function and a performance marketing one.

Also, if your Google Local Service Ads (LSA) are not working, why did you notice this and not your current agency? There are a myriad of reasons why they are not performing. And your agency should fix this problem. Not you. Ask them this marketing question.

Are your clients seeing a decline in revenue this year vs. last year?

This marketing questions is an important one. This is where you get the open, direct conversations that happen on the Front Porch. The U.S. economy has been in the s*&^ for quite a bit. Longer than most will admit. (Time to take off those orange-colored, not rose-colored glasses, which is a tip of the hat to Taylor and the release of The Life of a Showgirl.)

About a third of our clients have seen a decline. Of that third, the decline has been less than others in their industry. Why? Our clients market onward. These business owners and leaders haven’t cut the marketing budgets. And it’s showing!

Reality check, people. The spending on all the things: consumer goods, professional services, hospitality, travel, etc., after the pandemic was fabulous. But, as hopefully most of you have realized, it is time we normalize. And now, driven by macroeconomic uncertainty, tariffs and other factors, businesses and consumers are holding on to their cash.

How do I distinguish my business in an oversaturated category?

Recently, a prospect launching a business consultancy emailed this marketing question to us — after our initial meeting and several discovery calls.

My response, thank you for asking, was this: We take you through a branding process to ensure that your brand is both differentiating and emotionally relevant to your best target customer or client in this case.

As a famous person recently said, “I’m in the business of human emotion.”

All of us as business owners, leaders and champions of our brands are in the business of human emotion. Human connection, along with clarity and conviction of your brand will make you rise above. Even in an oversaturated category.

At the end of the day, automation and AI are happening whether you want them to or not. However, if your brand isn’t defined, your business is way behind the curve. And if it is and you are not delivering on it at every touchpoint, we can help you get there.

Want Your Own Answers to These Three Marketing Questions?

Whether your marketing questions are about ads, revenue or branding, or something else entirely, you deserve to have someone help you find the answers. Knowing is the first step down a new, more successful journey on your company’s marketing path.

Over the past decade, sustainability has become a key factor in purchase decisions for many consumers. Growing environmental concern has raised a challenge for marketers to adapt to the rising conscious consumer movement. When brands market sustainability it not only contributes to the larger mission of protecting our planet but also builds customer loyalty and trust.

The Rising Environmental Concern

Today, more than ever before, climate change and resource shortages are becoming increasingly apparent concerns. People are trying to find ways to combat these issues in their everyday lives. According to Oxford Languages, the definition of sustainability is “avoidance of the depletion of natural resources in order to maintain an ecological balance”.

Social media and television are highlighting activism and encouraging consumers to be more sustainable in their actions and purchases. Living more sustainably consists of reducing our energy consumption, using reusable products and overall trying to use less of earth’s natural resources.

Why It Matters in Marketing

The rise in concern for sustainability has opened up a new opportunity to attract customers and align with their values. Brands can use sustainability as a marketing strategy in order to target conscious consumers, customers who want to shop ethically and feel empowered by making smart shopping choices.

Many consumers also associate sustainability with high-quality and ethically made products. Younger generations are beginning to prioritize eco-conscious purchase decisions, and brands should consider this in order to cater to their needs and build trust.

Examples of Brands That Are Doing This

Many brands are already doing this and experiencing great success because of it. Some prime examples include Patagonia, Tesla and Levi’s.

• Patagonia has always been known for supporting activism and ethically made sustainable products. Their brand is strongly associated with the outdoors and the environment. Their ads often challenge consumerism while also marketing their products as sustainable through the use of recycled materials. They promote informed shopping, which improves their authenticity and creates a more loyal, trusting customer base.
• Tesla is well known for their high-tech, luxury electric vehicles. One way they influence customers is by marketing the cars to be eco-friendly. This allows them to appeal not only to those customers looking for luxury but also to those concerned with their own ecological footprint and contribution to the environment. They highlight energy efficiency by using sustainable energy to power the vehicles and reducing the use of earth’s natural resources. With this, Tesla’s mission has become so much more than selling luxury cars, it gives value-driven customers a real reason to purchase their products.
• Levi’s markets their products as being long-lasting and encourages the reducing waste. They launched a line that uses significantly less water and is based entirely on sustainability. Levi’s has used these campaigns to stay relevant in the industry and connect with customers who want to avoid purchasing fast fashion. Sustainable marketing has allowed them to revitalize their brand with younger generations, strengthening their reputation of quality and long longevity.

Benefits of Marketing Sustainability

There are many benefits of branding your company as sustainable. It attracts the younger generation who are eco-conscious and make everyday purchases with this in mind. It also leads consumers to perceive your brand as high quality due to the associations between sustainability and ethically made goods. Additionally, this marketing opportunity aligns companies with customers who are value-driven, and purchase from brands who’s mission is something bigger than just selling their products.

Sustainability marketing also helps create more loyal customers by enhancing trust and authenticity. Overall, there are real benefits for both companies and consumers when a brand encourages sustainability. It is a future-forward way to market products while contributing to a much larger mission than sales.

I’m a list maker – you name it, I likely have a list. A daily to-do list, a Christmas shopping list, a grocery list, a list of my kids’ school start and end times, even a home improvement project list… you get the idea.

In marketing, we make lists too—just with fancier names, more research, more strategy and more words: a Marketing Roadmap, a Messaging Map, Marketing Tactics, or a Content Calendar. Perhaps on your list of marketing tactics is blogging. So, you build a blog, create a content calendar and post a few articles… now what?

Unfortunately, as with many aspects of business, the old adage “if you build it, they will come” does not apply. Driving traffic to your company blog takes work, time and consistency. Time for another list – here are several ways to increase traffic to your blog.

5 Ways to Drive Traffic to Your Company Blog

1. Keyword Research & SEO

Use keyword tools to identify the words and phrases your audience is searching for and weave them into your posts to help increase blog traffic. SEO helps your blog show up in search results and attract the right readers.

2. Promote on Social Media

Share your posts across social media platforms that make sense for your business – LinkedIn, Instagram, Facebook or X, and use engaging captioning and visuals to draw readers in.

For example, I recently shared a Front Porch blog post on my LinkedIn profile about our summer interns. My former high school reshared it on their LinkedIn page because the interns were from that school, which gave the post a whole new audience. That single blog post “grew arms and legs,” increasing traffic to my LinkedIn profile, Front Porch’s LinkedIn profile, and ultimately the Front Porch website.

3. Establish Internal Links

Keep users reading on your company’s site by connecting content together. Readers can move from one piece of content to another through links. This also improves SEO demonstrating that your content is connected and relevant.

4. Build Backlinks

Encourage other reputable sites to link to your content through guest posts, partnerships, or by creating high-value content worth sharing. Backlinks increase both traffic to your blog and establish credibility. 

By the way, the Front Porch blog post I mentioned earlier that was shared on social media – now has backlinks to the Front Porch website from different profiles on LinkedIn. See how it works?!!

5. Email Marketing

Send your blogs directly to your subscribers’ inboxes with a short teaser and link back to your site. Email remains one of the most effective ways to drive consistent traffic to your company blog. 

In conclusion, there are plenty more ways to grow your blog, but these 5 are a strong starting point. If you’re looking for other ideas to increase traffic to your blog, contact Front Porch Marketing—ask for Nancy, and I’ll make a list just for you! Best of all, Front Porch can execute that list too, saving you time and resources while you keep running your business.

Temperatures are dropping, and we’re here with the fall PR tips!

Looking for new PR tips to work your client into current news? In the fall, public relations efforts should align with seasonal themes. Further, don’t forget to adjust the timing of your pitches to accommodate holiday planning and the busy news cycle. Try a few of these PR tips for success this autumn.

PR Tips and Trend Ideas for Fall Stories

Cozy living: Suggest stories that are related to cozy comfort and nesting for colder weather. Include home décor, recipes (especially soups and other fall comfort foods) and fashion trends like “sweater weather.”

Current Trends: During this time of year there is a lot going on. Fall is when football season begins, and new films are released in theaters and on streaming platforms. If you can link a client’s product or service to trending news items in sports or entertainment, you are more likely to achieve valuable media coverage.

New Beginnings: Utilize the concept of transition and new beginnings this season. Fall signifies a natural transition — the end of summer, the beginning of the school year and a return to routine. Position your pitches around this “fresh start” mentality.

Gift Guides: Remember to pitch products or services for holiday gift guides far in advance. Research which outlets publish gift guides and what their specific deadlines are.

Holidays: Pitch ahead for holidays, because journalists work on holiday content weeks, or even months, in advance. For Thanksgiving and Christmas gift guides, pitches must go out early to mid-fall to be considered. So now is the time!

Try Different Ways in to Build Buzz for Your Client

This season obviously presents numerous opportunities, from the start of the football season to major holidays, allowing businesses and brands to create timely and relevant stories. Linking your client to these opportunities can provide optimal seasonal storytelling for their brand and businesses.

Recently, I heard a successful business entrepreneur speak. His audience of almost 100 business owners was comprised of some who were familiar with his business and others who were not.

This business leader owns a Construction General Contractor business. He described that his company’s role as General Contractor is to project manage a construction job. From start to finish, his company project manages jobs big and small, so the owner does not have to do so.

How a Construction General Contractor Business Parallels an Ad Agency

I noticed right away that the job components included in managing projects as a Construction General Contractor mirror ours as a branding and marketing partner. In order to execute a successful project, these four components must be happen for us at Front Porch marketing:

1. Create and manage the timeline — Along the way, make sure all tasks are on time and timelines are updated.
2. Develop the budget — Estimate all costs, agency fees and out-of-pocket expenses, to ensure no surprises during the course of the project.
3. Hire the crew — The right crew is critical. With us, our crew is already on board. We engage them as needed and they deploy their expertise and skills for each part of “the job.”
4. Manage communication — Front Porch Marketing account managers are the primary liaison with the Client. They manage the team executing the work, so our Clients don’t have to do so.

The Right People for the Job

This is where the rubber meets the road for Construction General Contractors as well as Advertising Agencies. They both require the right people to do the job who are focused on results. The cost for both construction and advertising is higher sometimes, because we both want to get the right, skilled experienced experts to execute the work. We also want to be able to hold them accountable for executing at the highest level. By doing this, the results meet or exceed clients’ expectations.

As a business or nonprofit leader or owner, if you have time and team members to manage the above. rock on.

Managing Your Time Effectively as a Business Leader

Think about whether the way you’re doing it now is the right way to spend your time.  Are you managing or executing your own marketing? For me, I create the annual plan for Front Porch. I review it. Our team weighs in and embraces their roles. I check in with team members along the way.

However, for me, I know my business and the team benefits when I work ON our business not IN our business. Does yours?

Manufacturers are a sweet spot for us. In addition, we love business owners and leaders who share their expertise and learnings with other. Hence, that is where the inspiration for this blog came from for me after seeing this business owner speak. Connecting the parallels of agency business and Construction General Contractor business reinforced for me that we are driven when we work with like-minded business leaders. Let me know what you think.

Cheers to business success!

This fall, we are welcoming Sophie Leos, our newest intern rocker, to the team. So as we always do, we asked her a few questions to get to know her better! She’s a student at The University of Arkansas studying marketing and management. Sophie is eager to further build her skills and learn more about marketing, client relations and strategic writing on the Porch.

What is the biggest misconception about marketing today?

That the only goal of marketing is to sell a product or service. Marketing is so much more than that, it’s about building a personality, message and values for a company that resonate with its audience and foster real connections.

What advice would Sophie Leos give to her younger self?

I would tell her to always trust her gut. This is something I try to live by in life, making decisions that feel right for me rather than relying on the approval of others.

What is one of the biggest lessons you’ve learned so far at school?

That communication is one of the most valuable skills a person can have in every aspect of life. It is the foundation for understanding and for building meaningful connections with the people around us.

What does good brand strategy look like?

Good brand strategy focuses on differentiating your brand from competitors while creating a strong brand identity. A successful strategy ensures people recognize your brand while also connecting with its values, message and personality.

If you could be anywhere in the world right now where would it be?

Venice, Italy. I had the opportunity to study abroad in Paderno del Grappa last summer, just an hour outside of Venice. My time in Italy was one of the most enriching experiences of my life. I loved immersing myself in a new culture, exploring beautiful cities and gaining new perspectives.

If you could go to dinner with one person living or dead who would it be?

I’d choose Selena Gomez. I think she is such an inspiration for women around the world. She comes from a humble background and became incredibly successful from acting and singing to having her own beauty brand.

If you could describe Sophie Leos in three words what would they be?

I would describe myself as curious, motivated and creative.

Tell us about a major milestone in your life?

A major milestone in my life was coming to college at the University of Arkansas. Being from St. Louis, I moved five hours away from home and did not know many people at the school. It has been an incredible period of growth for me and I’ve learned so much about myself as well as the world around me!

From your perspective, how does Front Porch Marketing differentiate itself from other marketing companies?

Front Porch stands out from other marketing companies by emphasizing story-telling and building long-term relationships. Front Porch takes the time to understand their client’s specific needs and then implements marketing strategies that drive results and form meaningful connections.

What is a fun fact about you?

I grew up doing competitive dance my whole life!

Nothing defines business marketing today more than social media posts. With over 4.8 billion users worldwide, it’s no surprise that more than 80% of B2B companies rely on social platforms to research and engage with potential partners before making purchasing decisions.

So why is social media so effective for B2B brands?

It enhances online presence, drives growth, builds credibility, and fosters genuine relationships with clients and partners.

Here’s the challenge. Social media is only effective if you make it effective.

Viewers scroll through endless content every day. Repetitive posts get boring. Content variety is essential; it keeps your feed interesting, engages your audience, and keeps your brand relevant.  

While every brand may differ, certain posts often outperform others on platforms like LinkedIn, Instagram, and Facebook, which are considered the top platforms for B2B brands. Don’t be limited to one platform or content type, either. Switch things up. Here are 5 types of posts B2B companies must create. Each type is guaranteed to boost engagement, build authority, and target a diverse audience.

#1: Blog Post

First, blogs demonstrate your expertise and establish your brand’s authority, building trust. They provide information in a long-form style, allowing you to go deeper than a standard post. Sharing articles on social media makes your company a go-to resource, allowing your viewers to consistently rely on you for information.

Promote your articles, because companies should take pride in their posts. Blogs can be repurposed, so turn that information into short videos, infographics, Q&As, or quotes. Blogs are strategic and not limited to a single platform. Post them everywhere.

#2: Interactive Content

Next, interactive content is a guaranteed way to boost engagement and involve your audience. Social media isn’t one-sided, so don’t make it seem that way. Inviting interaction allows you to level with your audience and demonstrate that you value their opinion. Polls, quizzes, surveys, and Q&As help others feel heard and deepen relationships with clients and partners.

#3: Visual Content

Now, much of what you see online can be overwhelming. Switching to visuals makes content easier to digest, increases shareability, and clarifies complex information. Infographics, charts, diagrams, and illustrated lists capture attention with simplicity. Sometimes less is more.

Videos are a high-performing post tactic, and they capture viewers with sound and visuals. Videos require little effort to watch, making ideas simple yet effective. This is ideal for product demos, quick tips, and event recaps. Keep videos short and post them on multiple platforms to increase views.

When used effectively, Instagram posts can be highly effective. Visual storytelling is effective in conveying a brand’s personality and expertise, but it is essential to stay on top of posting regularly. Sharing quick tips, industry facts, and events from daily work, as well as employee highlights, humanizes your company and makes others want to work with you.

#4: Behind-the-Scenes Post

Behind-the-scenes content can often be overlooked, but it is one of the strongest ways to strengthen relationships and establish reliability. Whether you share this through videos, stories, or pictures, choosing to post your company at its most vulnerable lets users see the work you put into your business. Brands don’t just want to know what you do. They want to know the people behind the brand. Make your company relatable with spotlights, day-in-the-life posts, volunteering clips, partnerships, charity work, or celebrations. With all this hard work, you need people to see it.

#5: Industry Trends

Lastly, a similar approach to blogs, sharing knowledge on industry trends, establishes authority and attracts a professional audience. B2B buyers are seeking guidance to know what’s next and how to stay ahead. All companies must stay in tune with their industry, but some are more attuned to it than others. Being aware of emerging technologies, staying up-to-date with market shifts, and sharing regulatory updates and predictions for the future positions your company as well-prepared.

Post Now

In today’s fast-paced world, social media is a strategic place to build your company. It can be tough with all the content types, so rotate through these 5 high-performing posts. Your ideas will reach a wider audience, build trust and authority, and contribute your company growth. Experiment with these and watch your platform thrive.

I’ve told the “Books” story before, but I will tell it again quickly. As I was reading on the beach one summer, I was approached by my son’s friend who was like a son to me. And he knew me well. “Mrs. Porter are you reading Hemingway, Wilde, Austen, Shakespeare,” he asked. My response, “No, Jimmie. Thanks for that though. I am reading mindless trash.”

I mean no disrespect for the authors who are so incredibly talented. Books like Happy Wife, Broken Country, Atmosphere, OMG … just to name a few. Reading these books this summer on our annual family Gulf Shores, Alabama, trip definitely reduced my stress. But there were a lot of the other things I didn’t realize they did too.

Benefits of Reading

Happy Wife is set in Winter Park, Florida, which was my son’s — and by default my — home away from home for five years. Definitely an enjoyable read in familiar territory.

One book that kept me saying, “Yes. Oh, you go girl,” and a couple of other things because it coincidentally blurred into my work life was, Sunny Side Up by Katie Sturino.

As a start up that then turned into an extraordinarily successful brand quickly with an overly participatory investor, the main character, Sunny, pivoted. She realized her brand strategy and core customers were no longer at the core of her brand.

Finding Inspiration For Life and Work From Books

Thinking about this book lead me to write this blog. Successful start-ups and their business leaders always understand the following as they build and grow their companies:

1. Investment — Successful business owners and leaders understand they need to invest in their brand launch AND beyond. It is not just launch and be done. It is the continued investment over time that ensures success. So, make sure to run numbers before your launch. Do you have the capital to launch AND continue marketing? What is your true number to both launch and sustain this brand? Bootstrapping can cause a few negative effects, so be aware:
   • Slower growth which equals struggling to scale
   • Increased personal financial risk if the business stagnates or fails
   • Intense workload leading to burnout and sometimes health issues, which we have seen first-hand recently, of the entrepreneur. Hustle smarter not harder. Which leads to number two.
2. Team Members — How much time can you commit to this business? Some of our start-up leaders are working full-time jobs at other companies. But their hearts are somewhere else. Ask yourself this, start-up leader: If you are keeping your day job until this business takes off, do you have the support team in place to fill in the gaps?
3. Branding & On-going Marketing Support — We have waxed lyrical about these subjects before. The fact is that the fictional character Sunny got it. She built a brand based on a brand vision and ultimately stayed true to its mission and values. In addition, she consistently communicated with her best target after the product launch. Are you putting on-going support in place too?

Learn a Lesson From Fictional Characters and Real Business Leaders

Books can be blessings. Even mindless trash. Reading provides personal benefits like increased vocabulary, reduction of stress and enhanced cognitive functioning. But, as you can see, reading books can also translate into business learnings and idea generation at the same time. Happy end-of-summer reading, y’all!

Social media, in terms of business marketing, has completely skyrocketed in the past 25 years. Starting as a place to connect with friends, social media has now become a primary tool for over 96% of all businesses to promote their brands, share expertise, build trust and personality, and establish themselves as a reliable source that directly engages with their audience. With so many different platforms, which is best for your business?

Your answer can depend on many things. What is your approach or goals as a business? Who is your audience? What is the type of content you’re willing or able to create? All these components matter to create the best possible version of your company with a transformed marketing strategy. So, which are worth considering?

Platform #1: LinkedIn

With more than 67 million companies and over 1 billion members, LinkedIn is the largest professional networking platform. LinkedIn is known for business connections, professional brand building, enterprise growth, and more. This platform works great for B2B companies specifically, meaning it is great for sales pitches, strong for sharing blog posts, and allows space for many articles and paid ads that target based on your industry and profession.

LinkedIn is more than just sales pitches; it creates a space for sharing helpful tips and humane marketing strategies through those blogs and articles, which helps build trust and credibility for users.

Your company’s first post matters. Encourage all members of your team to contribute to the company by using their personal profiles as well, building even more trust. Commenting on others’ posts makes your company more visible and builds relationships with other companies, so stay on the grid.

Although LinkedIn provides a stable platform for networking, like any other social media platform, companies need to consistently post to stay noticed. Therefore, it is not ideal for casual brands, and engagement may be slower. Post to stay popular!

Platform #2: Instagram

If your company’s specialty is brand aesthetic and building culture, and you’re strong in visual appeal, Instagram is the way to go. This site allows users to experience a brand’s personality and culture, not just its products. Instagram lets followers ask, Do I like what I see? Knowing this, creating a solid brand presence is key. Your feed should reflect your brand; it will be the first thing someone sees, a first impression of your company. Making your feed reflect your brand’s aesthetic and values makes a visual appeal to your products like no other, shaping perspective! Instagram provides opportunities for reels, stories, collabs, and brand-building, which can highlight your company to connect emotionally with customers.

This platform is a go-to for all company sizes! Don’t be afraid to share behind-the-scenes, transformations, tips, and tap into trends. Instagram lets you make time-sensitive stories and promos as well, which makes people feel more inclined to interact when given limited time.

Each post must be eye-catching, which requires constant posting and creates competitiveness, so stay on top of it.

Platform #3: TikTok

TikTok is the most rapidly expanding social media platform today, gaining 1.5 billion monthly users who are generally a younger audience. This platform is best for digital marketing, being known for its short video clips, which keep the attention of viewers, making it extremely engaging. People rely on TikTok for entertainment, discovering products, and watching new creators, so don’t make your post boring. Interesting intros and visual hooks are ideal for a viral post.

TikTok gives brands high potential to introduce their products to a new audience, and with short videos, companies seem less professional and form a relatability that’s unique to other sites. TikTok lets you socialize and comment on others’ posts, and as a brand, it makes you more visible.

Don’t be afraid to participate in popular trends! That is what keeps your business well known, but make sure it fits what your brand wants to sell. Share tutorials, fun facts, transformations, influencer reviews, and more to make sure you’re sharing the back side of your company as well.

A last tip: make use of TikTok Shop. Creators can promote their products and provide direct links for users to buy efficiently and affordably, boosting sales.

Trends are not permanent. Small videos can keep users’ attention, but it is easy to scroll past, so make sure your company stands out and stays relevant.

Find The Perfect Match

Choosing the right platform comes down to knowing your audience, your brand’s strengths, and your content capabilities. Determining between a professional, visual, or trendy look, each social media platform provides a unique approach to connect, so know your business.

I used to think that hashtags were merely used for decoration. I thought that they were just there to make a post look pretty or act as a hook for users. To me, using them didn’t seem as important as the actual post, but then I realized how wrong I was. Throughout my internship at Front Porch Marketing, I have learned three important facts about hashtags and their proper uses in marketing:

Hashtags are more about discovery than decoration

While hashtags may add character to a post, they are meant for more than just decoration. They are there so that users like you and me can search for posts through specific categories and tags. It is important to make use of this when tagging posts so that you can market your content to the right audience.

Make a Cheat Sheet

There is no need to make things harder for yourself. Therefore, keep a list of the ones that have the most reach in relation to your company or brand. This will certainly help you keep track of the hashtags that work best in spreading out your content to the people you want to see it. When you write down your favorite ones, make sure to put the follower count or number of posts. Doing this helps you see what kind of reach each hashtag has before you add it to your post.

Be Smart About Which Hashtags You Use

Hashtags have a tendency to include a multitude of subcategories. So it is important to be mindful of which tags you include in your posts and how they relate to your company. It is also important to check the amount of posts a hashtag has, or the number of people that follow it. This way, you can make sure that your posts are reaching a widespread audience that is interested in what you are offering.

Final Thoughts About Hashtags

I used to not think hashtags were very important. But by working with Front Porch Marketing I realized their importance and how to properly use them to reach the right audience. This internship completely changed the way I look at hashtags. Overall it has taught me important lessons when it comes to using them for social media content.