You might have a love/hate relationship with summer when you’re in marketing. Either you’re working six months ahead and now is your busy season ramping up for the holidays. Or, your clients are on vacation, you’re on vacation, your kids are at home with you and it feels like nothing is getting done. Time to manage everyone’s expectations.
If you’re in the latter camp, then you’re probably looking for ways to do less but still be effective while everyone is most definitely not on a regular schedule. At Front Porch Marketing, most of us are this person. So we’ve gotten really good at being efficient AND effective in the summer. So we’ve rounded up all our summertime tips from the past few years for you, and hopefully this will help.
Summer-fying Your Brand
Maybe you want to change things up slightly for the summer? Make your brand colors lighter and brighter, or brand voice more laid-back? Try this article for tips on making your brand have more summer feels.
And hey, you’ve done A LOT of work, visually and verbally, on your brand this year. So we’re thinking “What can you re-use, re-work and re-up for the summer?” One way to do more with less in summer marketing, is to rework the assets you already have into something fresh, instead of starting from scratch. Who has time for that!
Reaching Your Audience in the Summer
It’s not just you and your clients that are in a summer frame of mind, your customers are too! Whether that’s a B2B customer or a consumer, it helps to put yourself in their shoes when planning your marketing in the vacay months. There’s definitely a psychology to summer shopping so keep that in mind.
If you’re in PR, your audience is the media and believe it or not, this is a hot time to pitch your PR stories. And you’ve probably got more time to do it, and less competition. Fine tune your strategy in the summer time to get the most response from your efforts.
And for service-based businesses, we’ve got a whole cheat sheet of summer strategy tips to keep right on growing your business right through this season and into fall. You can never go wrong focusing on your customers’ needs and answering their summertime questions.
Keep it Steady, Rockin’ the Summer Season
Ready for a successful summer of marketing? Slow down, get done what you have to, and if you need help with any of it, let us know!