As the year winds down, most marketers are thinking about holiday campaigns, reviewing Q4 deliverables, and tying up loose ends. But there’s one task that can make a bigger impact on next year than any last-minute push: a thoughtful review of the past 12 months.

For marketing and advertising teams an end-of-year assessment isn’t just a nice tradition. It’s a chance to pause, zoom out, and understand what worked, what didn’t, and how to set yourself up for a more efficient, more creative and more rewarding year ahead.

How do you go about conducting a meaningful year-end review and then turn insights into an actionable plan for next year?

Start by Reviewing the Work Itself

Look back at your projects, campaigns, pitches and deliverables from the past year. What felt strong? Did anything fall short? Were there things that surprised you?

Questions to ask yourself as you’re reviewing the work:

• Which projects delivered the best results for clients and why?
• Which projects were the most creatively fulfilling?
• What took more time or budget than expected?
• Which deliverables consistently ran smoothly?
• What bottlenecks or frustrations came up repeatedly?

Look for patterns here, not one-off issues. These patterns will tell you where your firm naturally excels and where possible tweaks could make a difference next year.

Evaluate Your Processes

Even the best work can feel stressful if the work behind the scenes isn’t efficient. Reviewing your processes helps you identify where extra time can be eliminated, or needs to be added, next year. Put best practices in place. Write down processes that work to share with the team and onboard with new team members.

Questions to ask when reviewing processes:

• Where did communication break down?
• Did we have the right information at the right time?
• Were timelines realistic or chaotic?
• Did approvals or revisions slow things down?
• Did we use our tools effectively?

When taking a look at your processes, look for repeated snags or bottlenecks, overcomplicated workflows that can be simplified, missing steps that caused confusion, and tasks that always seemed to fall through the cracks. Process updates for next year will mean an easier year and a happier team!

Reviewing Your Team’s Capacity, Skills and Collaboration

A strong team is the core of a strong year. Assess whether or not everyone is working together well. Are there different communication techniques that could be used across the board for stronger connections?

Questions to ask yourself when reviewing your team’s strengths:

• Did team members feel overloaded at any point?
• Where did people shine, and where did they struggle?
• Did cross-discipline collaboration happen naturally or did silos form?
• Are there skills the team wants to learn in able to grow?

Look for opportunities to build up strengths and support areas needing more structure, tools or training.

Examine Your Client Relationships

Reviewing the past year in terms of client relationships helps guide you forward and grow your business. Find what types of clients or industries you want to attract next year, and which ones you may need to reevaluate, by reviewing your client base every year.

Questions to ask yourself when reviewing clients:

• Who were your strongest partnerships? Why?
• Where did expectations misalign?
• Were you proactive or reactive in your communication?
• Are there clients you’d love to replicate, or ones that weren’t a great fit?

Now Turn Your Review Into Next Year’s Plan

Once you’ve assessed the year, it’s time to transform insights into a strategic plan.

As you look ahead, start by identifying the strengths you want to carry forward. Don’t reinvent what’s already working well. Instead, recognize the processes, tools and team dynamics that consistently support strong outcomes. Maybe that was a solid creative brainstorm structure, reliable kickoff briefs, smooth approvals or content formats that performed especially well.

Equally important is acknowledging what didn’t work and choosing just a few meaningful improvements to focus on next year. You don’t need sweeping overhauls, just simple changes like streamlining intake forms, improving briefs, adding mid-project check-ins, investing in a useful new tool, tightening your revision process or strengthening client onboarding. Choose improvements that will make the biggest impact overall, and implement them for next year.

From there, use the insights gathered in your review to set specific, data-informed goals. These might include reducing turnaround times or launching new services. To make these goals truly effective, involve your entire team in shaping them. Because your team lived the work this year, they can offer invaluable observations, surface opportunities for improvement, suggest fixes, and help you prioritize what matters most. When everyone participates in building the plan, they’re more invested in bringing it to life.

From Reviewing to ReDoing

Finally, turn your insights into a clear “next-year playbook.” It can be as simple as a one-pager or a more detailed document. Both work. What matters is capturing the key takeaways from your review, outlining what will stay the same and what will change, clarifying team goals, identifying tools or training to implement and articulating your vision for the year ahead. It’s a guide your team can reference throughout the year to stay aligned, accountable and focused on continuous improvement.

We’ve all been there staring at a blank content calendar wondering what on earth to post next. Social media moves fast, and staying consistent can feel overwhelming. But here’s the important truth: you don’t need a big idea to show up online. You just need to know where to look when inspiration runs dry and what to post when you have nothing to post. 

As marketers, it’s our job to turn even the simplest moments into valuable, scroll-stopping content. Creativity isn’t always spontaneous. It’s built from reliable strategies you can pull from anytime. 

1. Repurpose What Already Works 

One of the most overlooked content strategies is simply revisiting your existing work. 
Your old posts, blogs, client questions, or even past presentations can become new content with a fresh angle. 

• Turning a long blog into a short tip 
• Reposting a high-performing graphic with updated context 
• Sharing a “throwback” post you still use today.  

Repurposing gives proven ideas new life and saves you time when you’re drained and don’t know what to post. 

2. Share Micro-Wins or Micro-Lessons with your posts 

You don’t need a huge story to offer value. Especially when you don’t know what to post. Small moments can be just as powerful. A simple observation, a quick mistake you learned from, or a recent client insight can spark a genuine connection. 

• “One thing I learned this week…” 
• “A mistake we used to make (and how we fixed it)” 
• “A question clients keep asking us lately…” 

These micro-stories feel authentic, human, and relatable — especially on days when you don’t have a bigger narrative to tell. 

3. Show the Process, Not Just the Outcome 

When you feel stuck, look at what’s already happening around you. Behind-the-scenes content builds trust because it shows the real work behind the brand. 

You can share: 
• A brainstorming snapshot 
• A before-and-after moment 
• Tools your team uses daily 
• A peek at how a project comes together 

People connect with processes because they reveal the side of your brand that isn’t polished or staged—it’s real. 

Final Thoughts on “Posting When You Have Nothing to Post” 

Creative ruts happen to everyone, but they don’t have to break your consistency. Repurposing ideas, sharing small lessons, and showing your process are all strategic ways to keep your audience engaged even when inspiration is low. 

There are real, intentional methods behind staying visible online, especially during slow weeks. By focusing on value, authenticity, and relatability, you can create content that resonates, even when you feel like you have nothing to say. 

I’m often asked by small and medium-sized business owners whether email marketing is worth the effort. Many say email marketing feels confusing, overwhelming and hard to keep up with. Here are a few of the questions I hear most often:

• Isn’t email just annoying to everyone? I don’t want to spam my customers.
• What would I even say on a recurring basis?
• Isn’t email just another way to try to sell something?
• How do I get started if I don’t have time or resources to build a list, find images, or write a copy?

At Front Porch Marketing, we see email marketing work for small and medium-sized businesses all the time. The key is focusing on connection, consistency, and value. Here’s how we help our clients make email marketing feel more manageable and more effective.

1. Share Something Worth Opening

Think of your emails to stay helpful, authentic and human – not salesy. Your audience wants to hear from you when your content makes their day easier, more interesting or more inspiring. That could be industry insights, community news or stories about people behind your brand.

Email marketing ideas to try:

• Welcome series: A few short emails that introduce your brand story and highlight what makes you different; you’re building trust from the start.
• Customer testimonials: Share real experiences and success stories that show the impact of your products or services.
• Educational content: Offer quick tips, how-tos or behind-the-scenes information that give your audience something valuable to take away. 

2. Send the Right Message to the Right People Using Email

Not every customer needs to hear the same thing. By segmenting your list into simple groups, you can tailor messages that feel more relevant. It doesn’t have to be complicated!

Example groups:

• Current customers, prospects and vendors
• Frequent customers versus first-timers
• Customers in different locations, such as like Dallas–Fort Worth, Austin and Houston

3. Be Consistent and Keep an Eye on Email Marketing Results

The best email strategies are the ones that show up regularly. Think monthly newsletters, team spotlights or helpful blog recaps. Over time, consistency builds trust and keeps your brand top of mind.

Lastly, don’t forget to check your metrics; open rates, clicks, and conversions. They’ll tell you what’s working and what might need to tweak.

Ideas to test:

• Monthly newsletter: Share updates, events or trends your audience cares about.
• Reactivation campaign: Remind inactive subscribers of what they’re missing.
• A/B testing: Experiment with subject lines, visuals and send times to figure out what yields the best engagement.

Wrapping It Up

Email marketing doesn’t have to be complicated or stressful, it just needs to be consistent, authentic and tailored to your audience. When you share valuable content, speak directly to your customers and pay attention to what works, your emails can become one of your most powerful tools for growth.

At Front Porch Marketing, we love helping businesses find their voices and turn everyday emails into meaningful connections. Ready to start? Let’s build something great one inbox at a time.

This month, we are welcoming Riley Fry, our newest intern rocker, to the team. We love asking our new employees a few questions to get to know them better! Riley is a student at The University of Arkansas studying communications and journalism. Riley is particularly excited about storytelling, media strategy, and empowering others through effective communication while she sits with us on the Porch.

What is the biggest misconception about marketing today?

One of the biggest misconceptions about marketing today is that it’s only about advertising or posting on social media. Marketing is about understanding people, using research and data to meet their needs, and building lasting relationships. It’s not just about selling a product — it’s about creating real connections and value for customers

What advice would Riley Fry give to her younger self?

No matter what, everything always works out the way it’s meant to. It’s easy to get caught up in the future or dwell on the past, but today is the only thing you can truly control. One day, you’ll look back and wish you had taken a breath and appreciated the moment you’re in right now. 

What is one of the biggest lessons you’ve learned so far at school?

Nobody has figured it out. It’s easy to feel intimidated or compare yourself to others, but comparison only steals your joy. True confidence comes from within — and while it may sound cliché, sometimes you just have to fake it until you make it. 

What does good brand strategy look like?

I think of a brand strategy as the heart of a company. It defines who you are, what you stand for, and how you connect with your audience. More than just a logo or design, a strong brand strategy combines your mission, values, and understanding of your customers to create a clear and consistent identity. It highlights what makes you unique and tells your story in a way that builds trust and lasting loyalty. 

If you could be anywhere in the world right now where would it be?

I’d love to be back in Maui, Hawaii. The summer I spent there with my family was unforgettable — it’s the most gorgeous and peaceful place on earth. The locals are so kind and genuine, and my favorite thing to do there is just sit on the beach and enjoy the calm. 

If you could go to dinner with one person living or dead who would it be?

I’d choose Dakota Johnson. I admire her as an actress and love her sense of style. She has an incredible taste in fashion, home decor, and architecture. She’s also worked with so many talented people, and grew up in a famous family, I’m sure she has some amazing stories to share. 

If you could describe Riley Fry in three words what would they be?

I’d describe myself as detailed, creative, and optimistic. 

Tell us about a major milestone in your life?

 A major milestone for me was coming to school at the University of Arkansas. Growing up in Houston, Texas, I had never experienced living in such a beautiful state or meeting so many new people. Moving here pushed me out of my comfort zone and helped me grow both personally and professionally. 

From your perspective, how does Front Porch Marketing differentiate itself from other marketing companies?

Front Porch creates a warm, close-knit environment that extends to both the clients and team. Their focus goes beyond delivering exceptional work — they’re dedicated to building lasting relationships with clients who quickly start to feel like family. 

What is a fun fact about you?

I have two pugs named Biscuit and Olive! 

Influencer marketing is peaking in the current era of social media rage that we live in. Brands that want to stay relevant and effectively reach their target audience should take full advantage of it. Three key reasons to use influencers are their ability to improve trust, adaptability, and high reach at a low cost.

Improved Trust With Influencer Marketing

One of the most valuable aspects of influencer marketing is its ability to strengthen followers’ trust in a brand. Consumers are far more likely to purchase a product after seeing a genuine review from someone they already follow than from a traditional advertisement. Today’s audiences crave authenticity, and influencer marketing delivers just that. Micro-influencers, in particular, have strong relationships with their followers and hold significant influence when recommending products or services.

Adaptability and Tailored Experiences

Influencer marketing is also highly adaptable and allows brands to create tailored experiences for specific target audiences. With so many social media platforms and content formats available, brands can adjust their strategies to fit current trends and niche communities. This flexibility helps maintain audience interest while ensuring that content feels fresh, relevant, and aligned with the brand’s message.

Use Influencer Marketing for High Reach at a Low Cost

Finally, influencer marketing is one of the most cost-effective ways to reach large audiences. Partnering with micro-influencers or even celebrity influencers can be a more affordable and efficient alternative to traditional advertising. Unlike many physical or digital ads that disappear quickly, influencer posts often remain online indefinitely, continuing to generate engagement over time. These posts also have the potential to go viral, reaching far more people than expected. Even smaller influencers tend to have higher engagement rates than many paid ads; proving that influencer marketing can deliver impressive reach and return on investment.

Brands Tool to Stay Relevant

In an age where social media shapes the way consumers connect with brands, influencer marketing stands out as one of the most powerful tools available. It not only builds trust between brands and audiences but also allows for endless adaptability across platforms, trends, and target markets. Plus, with its impressive reach at a low cost, influencer marketing provides an efficient and resourceful way to grow brand awareness and drive results. By using influencers who align with their values and audiences, brands can stay relevant, credible, and competitive in today’s fast-pace digital space.

In marketing and creative endeavors, no great creative work is the result of a single perspective. The most effective strategies and boldest ideas are born when designers, copywriters, strategists, media planners, and account managers work side by side sharing expertise and building on each other’s insights.

Collaboration on a team isn’t just a nice-to-have; it’s the backbone of an efficient process toward a successful outcome. We’re stronger together. Here’s why it matters and some ideas for how to put it into practice.

Different Disciplines, Different Lenses

Each marketing discipline brings a unique way of looking at a problem:

Designers think visually, shaping how a brand feels.

Copywriters shape the voice, ensuring words connect emotionally and persuasively.

Strategists dig into audience behavior and market dynamics.

Media planners understand where and when the message will be most effective.

Practical Tips:

• Host a kickoff session for each project with every discipline present, so all voices are heard and all questions are asked early.
• Encourage short “discipline spotlights” in meetings to help the team learn how others think, and what others need to do their job.

Keeping Everyone Informed for Creative Work Efficiency

Working in silos often leads to misalignment, revisions, and wasted time. By keeping everyone informed, the team can anticipate needs, adapt ideas on the fly, and avoid costly detours. Including others in input meetings with the client, and in presentations with the client can also offer more well-rounded, on-target solutions.

Practical Tips:

• Use a shared project board (like Asana, Workfront or even Microsoft Teams) where all updates live.
• Send out weekly recaps or hold quick status meetings outlining progress, road blocks and upcoming deadlines.
• Assign a point person (like a project manager) to ensure information flows between disciplines.

Collaboration Sparks Creative Work

Ideas rarely come out fully formed. They grow stronger through conversation and refinement. A strategist’s data might spark a creative twist, or a designer’s mockup could inspire a headline. Notes from a client meeting can provide unique perspective and insight for those creating the work who were not at the meeting.

Practical Tips:

• Run quick brainstorm sessions with mixed disciplines, not just creatives.
• Use tools like Miro for virtual idea-storming across departments.
• Encourage team members to ask “what if?” questions, even outside their area of expertise.

Creative Work with Better Outcomes for Clients and Audiences

Collaboration on creative and marketing work leads to campaigns that feel cohesive, purposeful, and tailored to audience needs.

Practical Tips:

• Share drafts with the whole team, not just the client-facing role, before presentation.
• Do a quick “audience check” roundtable where each discipline explains how their piece serves the end user.
• Build in one joint review session before final delivery to ensure cohesion.

The Human Side: Trust and Respect

When every voice is valued, people feel invested in the work. Respect and trust grow, making it easier to tackle challenges and celebrate wins together.

Practical Tips:

• Open meetings with a “shout-out” moment where team members recognize others’ contributions.
• Create a culture where feedback is framed as collaboration, not criticism.

Collaboration Isn’t Just About Working Together, It’s About Working Smarter

By keeping every discipline informed, inviting every perspective to the table, and nurturing open communication, you build more than solid marketing and creative work. You create partnerships, efficiency, and results that couldn’t exist any other way.

Looking back at Q3, we feel very fortunate to have talked to more small to midsize businesses and nonprofits than in Q1 and Q2 combined — there have been a lot of marketing questions asked. However, some of it isn’t good news for them.

Some prospects are seeing a decline in revenue vs the first part of the year. Others are not seeing the return on their digital ad spend they saw in the first part of the year.

And, then there are some of our favorite conversations. We love meeting new entrepreneurs ready to rock their next business venture. This audience has a different set of questions.

For those that fall into the categories above, here are some insights of our conversations, that might help you, if you are experiencing similar opportunities. Even for those business owners and leaders who aren’t in the middle of one of these scenarios, there may be a nugget to learn or ponder here.

Marketing Questions for 2025

Why are my Google fill in the blank ads not performing?

Overwhelmingly, prospective clients are coming to us because of this and asking relevant marketing questions. Note to all: Business leaders and consumers alike are now starting their searches with AI platforms like ChatGPT. Generative AI is taking over the discovery phase.

Whereas consumers used to start with a keyword search on Google, 68% of shoppers across the world have used AI tools like ChatGPT to shop, according to a report published by creative agency VML. So, now the lines are blurred between search as a brand marketing function and a performance marketing one.

Also, if your Google Local Service Ads (LSA) are not working, why did you notice this and not your current agency? There are a myriad of reasons why they are not performing. And your agency should fix this problem. Not you. Ask them this marketing question.

Are your clients seeing a decline in revenue this year vs. last year?

This marketing questions is an important one. This is where you get the open, direct conversations that happen on the Front Porch. The U.S. economy has been in the s*&^ for quite a bit. Longer than most will admit. (Time to take off those orange-colored, not rose-colored glasses, which is a tip of the hat to Taylor and the release of The Life of a Showgirl.)

About a third of our clients have seen a decline. Of that third, the decline has been less than others in their industry. Why? Our clients market onward. These business owners and leaders haven’t cut the marketing budgets. And it’s showing!

Reality check, people. The spending on all the things: consumer goods, professional services, hospitality, travel, etc., after the pandemic was fabulous. But, as hopefully most of you have realized, it is time we normalize. And now, driven by macroeconomic uncertainty, tariffs and other factors, businesses and consumers are holding on to their cash.

How do I distinguish my business in an oversaturated category?

Recently, a prospect launching a business consultancy emailed this marketing question to us — after our initial meeting and several discovery calls.

My response, thank you for asking, was this: We take you through a branding process to ensure that your brand is both differentiating and emotionally relevant to your best target customer or client in this case.

As a famous person recently said, “I’m in the business of human emotion.”

All of us as business owners, leaders and champions of our brands are in the business of human emotion. Human connection, along with clarity and conviction of your brand will make you rise above. Even in an oversaturated category.

At the end of the day, automation and AI are happening whether you want them to or not. However, if your brand isn’t defined, your business is way behind the curve. And if it is and you are not delivering on it at every touchpoint, we can help you get there.

Want Your Own Answers to These Three Marketing Questions?

Whether your marketing questions are about ads, revenue or branding, or something else entirely, you deserve to have someone help you find the answers. Knowing is the first step down a new, more successful journey on your company’s marketing path.

Over the past decade, sustainability has become a key factor in purchase decisions for many consumers. Growing environmental concern has raised a challenge for marketers to adapt to the rising conscious consumer movement. When brands market sustainability it not only contributes to the larger mission of protecting our planet but also builds customer loyalty and trust.

The Rising Environmental Concern

Today, more than ever before, climate change and resource shortages are becoming increasingly apparent concerns. People are trying to find ways to combat these issues in their everyday lives. According to Oxford Languages, the definition of sustainability is “avoidance of the depletion of natural resources in order to maintain an ecological balance”.

Social media and television are highlighting activism and encouraging consumers to be more sustainable in their actions and purchases. Living more sustainably consists of reducing our energy consumption, using reusable products and overall trying to use less of earth’s natural resources.

Why It Matters in Marketing

The rise in concern for sustainability has opened up a new opportunity to attract customers and align with their values. Brands can use sustainability as a marketing strategy in order to target conscious consumers, customers who want to shop ethically and feel empowered by making smart shopping choices.

Many consumers also associate sustainability with high-quality and ethically made products. Younger generations are beginning to prioritize eco-conscious purchase decisions, and brands should consider this in order to cater to their needs and build trust.

Examples of Brands That Are Doing This

Many brands are already doing this and experiencing great success because of it. Some prime examples include Patagonia, Tesla and Levi’s.

• Patagonia has always been known for supporting activism and ethically made sustainable products. Their brand is strongly associated with the outdoors and the environment. Their ads often challenge consumerism while also marketing their products as sustainable through the use of recycled materials. They promote informed shopping, which improves their authenticity and creates a more loyal, trusting customer base.
• Tesla is well known for their high-tech, luxury electric vehicles. One way they influence customers is by marketing the cars to be eco-friendly. This allows them to appeal not only to those customers looking for luxury but also to those concerned with their own ecological footprint and contribution to the environment. They highlight energy efficiency by using sustainable energy to power the vehicles and reducing the use of earth’s natural resources. With this, Tesla’s mission has become so much more than selling luxury cars, it gives value-driven customers a real reason to purchase their products.
• Levi’s markets their products as being long-lasting and encourages the reducing waste. They launched a line that uses significantly less water and is based entirely on sustainability. Levi’s has used these campaigns to stay relevant in the industry and connect with customers who want to avoid purchasing fast fashion. Sustainable marketing has allowed them to revitalize their brand with younger generations, strengthening their reputation of quality and long longevity.

Benefits of Marketing Sustainability

There are many benefits of branding your company as sustainable. It attracts the younger generation who are eco-conscious and make everyday purchases with this in mind. It also leads consumers to perceive your brand as high quality due to the associations between sustainability and ethically made goods. Additionally, this marketing opportunity aligns companies with customers who are value-driven, and purchase from brands who’s mission is something bigger than just selling their products.

Sustainability marketing also helps create more loyal customers by enhancing trust and authenticity. Overall, there are real benefits for both companies and consumers when a brand encourages sustainability. It is a future-forward way to market products while contributing to a much larger mission than sales.

Recently, I heard a successful business entrepreneur speak. His audience of almost 100 business owners was comprised of some who were familiar with his business and others who were not.

This business leader owns a Construction General Contractor business. He described that his company’s role as General Contractor is to project manage a construction job. From start to finish, his company project manages jobs big and small, so the owner does not have to do so.

How a Construction General Contractor Business Parallels an Ad Agency

I noticed right away that the job components included in managing projects as a Construction General Contractor mirror ours as a branding and marketing partner. In order to execute a successful project, these four components must be happen for us at Front Porch marketing:

1. Create and manage the timeline — Along the way, make sure all tasks are on time and timelines are updated.
2. Develop the budget — Estimate all costs, agency fees and out-of-pocket expenses, to ensure no surprises during the course of the project.
3. Hire the crew — The right crew is critical. With us, our crew is already on board. We engage them as needed and they deploy their expertise and skills for each part of “the job.”
4. Manage communication — Front Porch Marketing account managers are the primary liaison with the Client. They manage the team executing the work, so our Clients don’t have to do so.

The Right People for the Job

This is where the rubber meets the road for Construction General Contractors as well as Advertising Agencies. They both require the right people to do the job who are focused on results. The cost for both construction and advertising is higher sometimes, because we both want to get the right, skilled experienced experts to execute the work. We also want to be able to hold them accountable for executing at the highest level. By doing this, the results meet or exceed clients’ expectations.

As a business or nonprofit leader or owner, if you have time and team members to manage the above. rock on.

Managing Your Time Effectively as a Business Leader

Think about whether the way you’re doing it now is the right way to spend your time.  Are you managing or executing your own marketing? For me, I create the annual plan for Front Porch. I review it. Our team weighs in and embraces their roles. I check in with team members along the way.

However, for me, I know my business and the team benefits when I work ON our business not IN our business. Does yours?

Manufacturers are a sweet spot for us. In addition, we love business owners and leaders who share their expertise and learnings with other. Hence, that is where the inspiration for this blog came from for me after seeing this business owner speak. Connecting the parallels of agency business and Construction General Contractor business reinforced for me that we are driven when we work with like-minded business leaders. Let me know what you think.

Cheers to business success!

This fall, we are welcoming Sophie Leos, our newest intern rocker, to the team. So as we always do, we asked her a few questions to get to know her better! She’s a student at The University of Arkansas studying marketing and management. Sophie is eager to further build her skills and learn more about marketing, client relations and strategic writing on the Porch.

What is the biggest misconception about marketing today?

That the only goal of marketing is to sell a product or service. Marketing is so much more than that, it’s about building a personality, message and values for a company that resonate with its audience and foster real connections.

What advice would Sophie Leos give to her younger self?

I would tell her to always trust her gut. This is something I try to live by in life, making decisions that feel right for me rather than relying on the approval of others.

What is one of the biggest lessons you’ve learned so far at school?

That communication is one of the most valuable skills a person can have in every aspect of life. It is the foundation for understanding and for building meaningful connections with the people around us.

What does good brand strategy look like?

Good brand strategy focuses on differentiating your brand from competitors while creating a strong brand identity. A successful strategy ensures people recognize your brand while also connecting with its values, message and personality.

If you could be anywhere in the world right now where would it be?

Venice, Italy. I had the opportunity to study abroad in Paderno del Grappa last summer, just an hour outside of Venice. My time in Italy was one of the most enriching experiences of my life. I loved immersing myself in a new culture, exploring beautiful cities and gaining new perspectives.

If you could go to dinner with one person living or dead who would it be?

I’d choose Selena Gomez. I think she is such an inspiration for women around the world. She comes from a humble background and became incredibly successful from acting and singing to having her own beauty brand.

If you could describe Sophie Leos in three words what would they be?

I would describe myself as curious, motivated and creative.

Tell us about a major milestone in your life?

A major milestone in my life was coming to college at the University of Arkansas. Being from St. Louis, I moved five hours away from home and did not know many people at the school. It has been an incredible period of growth for me and I’ve learned so much about myself as well as the world around me!

From your perspective, how does Front Porch Marketing differentiate itself from other marketing companies?

Front Porch stands out from other marketing companies by emphasizing story-telling and building long-term relationships. Front Porch takes the time to understand their client’s specific needs and then implements marketing strategies that drive results and form meaningful connections.

What is a fun fact about you?

I grew up doing competitive dance my whole life!