When you are 15, you have found who you are supposed to be — your strengths are shining. And at 15, you’ve found the clients, team and partners that help you thrive. Not just survive. It’s true!
Front Porch Marketing is so honored to be in business for 15 years. So we are celebrating this month. To that end, we’d like to share some super-secret strengths in the branding and marketing world right now. Maybe some of these will help you move your business forward this year.
Here are five strengths to consider for our Crystal (15th) Anniversary. And for the rest of 2026. Cue the Mirrorball!
Your Business Strengths Shine in 2026
Branding Strength
Branding continues to give companies a leg up, and even more so. We are so grateful that businesses recognize that brand strategy and a clearly defined value proposition differentiate them. These businesses are seeing results for being strategic and mindful.
AI For Good
Use the strength of AI for good, not as a distraction — Business leaders and owners are spending time researching, building their own tools for their websites, or saying that AI is going to eliminate their company in the future, and other things.
Don’t use AI as a distraction. We have heard from CEOs and Presidents of companies they have spent more than half their day asking Large Language Models (LLMs) all the things. While you are doing this, who is minding the gap of your business, leading your company and inspiring your people?
AI can be an advantage to all of us. We can use it as a tool to free ourselves up to spend time on more strategic, creative work.
Strong Content Marketing
Choose authentic humans sharing storytelling for the win. Want to learn more? We are here to share.
Short-Form Video For The Win
Short form is a strength in 2026. In fact, video leveraged a strong ROI by 93% of marketing firms that used it, according to HubSpot, and its where more marketing teams are going to in 2026. We can help build your strength in video. Think about those that are looking at Instagram stories and YouTube videos.
Benchmarking Your Efforts
It’s important to measure results. Benchmark your marketing and advertising results and your marketing and advertising spending. How? Adopt weekly and monthly KPIs. Quickly understand and benchmark what is working and what isn’t.
Business owners and leaders we work with typically don’t have the bandwidth to do this. So, we do this for them. This valuable information can steer the year. Question your marketing partners if what you are investing in isn’t returning the results expected.
Your Success Is Our Strength
Back to our 15th year — Hooray! Thank you to our team, clients and advocates past, present and future. We couldn’t do this without y’all. We have had the time of our life fighting dragons with you. Wearing all of the friendship bracelets. Continuing to celebrate the wins and grow our businesses together.
Confetti falls to the ground.