How do you get hired in marketing? Finding a job can be tough especially in marketing where competition is high. When you don’t know what companies are looking for it can make this process significantly more difficult. To make your life easier we’re going to go over some of the main attributes companies are looking for.
Interpersonal Skills
When you’re in the workplace how do you handle conflicts? Do you get along well with others? Interpersonal skills are your ability to have diplomacy and act professionally in the workplace. According to LinkedIn’s CEO Jeff Weiner, the biggest skill gap in the U.S workforce is interpersonal skills. What can you do to solve this? Have good manners, show compassion, and be mindful of your body language.
Being Flexible
The world of marketing is always moving. New trends become the norm and old trends completely go away. It’s your job to stay agile and be able to adapt to these changes quickly. In other words, you need to consistently stay relevant to what’s happening. If you need to learn new skills then learn them.
Social Media Expertise
In the 21st century almost everything has a digital footprint. Especially companies. According to SCORE in 2018, 77 percent of the small business in the U.S use social media to facilitate sales, marketing, and customer service. The main platforms you should focus on are Instagram, Facebook, Twitter, Linkedin, and if you can pull it off, TikTok. Understanding the platforms and how each of them contribute to business is important if you to stand out amongst your competition.
Ability to Analyze Data
Data is everywhere. In order to be a valuable asset to your marketing team you must be comfortable with going into large amounts of data. Then be able to pull solutions from this data and visualize it with charts and graphs. How does it apply to the problem at hand? What are the trends? I recommend taking an excel class or get very familiar with using Microsoft Excel.
Writing Skills
Writing is incredibly important to marketing. If you cant convey what needs to be said in a polite and efficient manner you’re going to have a difficult time in the workplace. You’ll be writing social media posts, blogs, or tweaking websites, so it’s important that you grow as writer. This means double checking your work for grammar mistakes and checking to see if what you’ve written flows well.
Proven Results To Get Hired in Marketing
When companies are looking over your resume, you want to make sure you have highlighted some of your accomplishments. They need to know that you have a great track record of success. Try to highlight key metrics that you have impacted. This helps you stand out amongst your competition.
Conclusion
We know it’s hard out there. Learning how to set yourself apart from others can be challenging and stressful when trying to get hired. We hope this information helps you prepare and gets you ready for your future interview!
Spring cleaning comes in many forms but have you extended it to your social media? Although this sounds like an odd notion, tidying up your social media ensures that your online platforms are building up daily engagement and generating leads.
When you don’t pay attention to your social pages, your platforms become dated – something that should always be a priority to avoid.
By focusing on these five points in your social media, you can make sure to revamp your social presence, renew your look, and refocus your brand strategy.
The Logo
When it comes to spring cleaning, start out with the basics. Your logo! Are your colors dated? Should you go brighter? Bolder? Is your logo still considered modern? These are all questions you should ask yourself to make sure that your company is putting their best foot forward and aligning with today’s day and age.
The Header
The header is one of the first things that your viewers will see when they come to Facebook and LinkedIn! When you look at it, ask yourself if the picture is…
High quality?
Modern or dated?
Reflecting the season your company is in?
Updated with the awards and certificates your company has gotten throughout the year?
Used across all platforms?
Once these questions are answered, your social media strategy is that much closer to being polished.
The Bio
The bio for your company may be short and sweet or long and informative but is it as updated as possible? Are there new hashtags you want to include that are easily found? Are there any typos you may have missed the first time you wrote it?
No matter how fantastic your bio may be, the smallest writing error can cast doubt about your capabilities to be detail-oriented. This is a mistake you never want to have reflected in your platforms.
The Feed
When it comes to your feed you want to make sure that it is an extension of your latest brand strategy. If your brand is bold then extend that message through bold colors, sharp photos, and succinct captions. If your brand is playful then extend your brand through bright colors, whimsical photos, and emojis.
Now that you know what you want your feed to look like, look at it from a grander scale.
Do the last posts reflect a past brand strategy? Do you want that to be the first thing that viewers note? Or do you have a new brand strategy that you want to promote and want that to be the focal point?
Whatever the case, you will want the most current brand strategy to be noticeable at first glance. Take the time to see your company from the eyes of your viewers.
The Website
When your customers look for your website, are they able to find it easily? If not, you may need to revamp and renew the list of keywords that is used for your SEO (Search Engine Optimization) on each page.
By using the most up-to-date keywords, you’re able to make sure that your site is found in an easy manner. Decreasing the level of friction for customers to be able to locate your website and find the information they are looking for is important because it can be the difference of gaining or losing a lead.
You’ll also want to make sure that all the tweaks that you make on your social media platforms are extended to your site. If you made the colors brighter on your logo, extend that color palette to your site. If you modernized your feed, make sure that your photos and messaging on your site reflect that change. For every action there will always be a reaction.
The Conclusion
No matter how big or small your spring cleaning is, always keep your brand at the forefront. Taking the time to be detail-oriented, using these focal points, and putting your brand first is sure to create a springtime glow for you and your company.
You are trying to save resources and graphic design seems like something you, a team member or a marketing / communications professional can do.
You’ve worked hard to make your dream a reality. Of course, you want to ensure it is recognizable. The first rule of thumb? Build trust in your brand.
Building that trust requires a connection with your target audience. To achieve it, your creative execution must be constantly consistent. It is crucial to get it right.
Here are four tips:
Know what you need before you begin. Define your brand pillars to create a strong foundation. What is your brand vision, personality, positioning and affiliation?
Next, have a creative professional define brand colors, fonts and creative execution guidelines. Mind the brand.
Don’t settle. There are many programs that allow anyone to try their hand at graphic design. Use caution. Layout, font and colors are just a few of the key elements of graphic design.
Take your time. If you choose to DIY your brand creation, understand it will be a time-consuming process to get it right. Take the time necessary to not only learn what you want, but what you need. Learn the art of design.
Experience pays. In the end, it will save you time and money to hire a professional graphic designer. They have the programs and experience to communicate your brand. They will give you the exact guidelines to follow to easily remain consistent and help distinguish your brand from the competition.
Own it. Once you have chosen your brand architecture and standards, own them. Use them religiously. Don’t use your logo in one color scheme on one social media post, then alter it for another. Instead of a random mixture of colors, know and use complementary colors. Keep all of your design elements consistent – Every. Single. Time.
There is value in creative and graphic design. Be consistent and follow brand guidelines. If you don’t have consistency, you won’t build connection. Without them, you may as well do nothing at all.
In conclusion, have a partner or team with the experience and know-how to help you stay consistent. We’re ready to rock when you are.
A tracking pixel is a little HTML code that tracks behavior
from your customers – it records for instance when a user visits your website
or opens an email from you, or interacts with a banner ad that your brand has
created. It essentially fills the same role as a cookie but tracking pixels
cannot be blocked by normal browsers like cookies, so they offer an alternative
information tracking process.
A tracking pixel is also a tiny graphic with the dimension
of 1 pixel by 1 pixel. Because it is this tiny, no one notices when it is
included on a website or in an email because it is usually designed to blend into
the graphics.
Brands can use a tracking pixel to gather this behavior data and then analyze it to make better decisions on what to put on their website, in their emails, on their social channels. Where are most of your customers located so you can market to them at a local level? Are most of your customers are on-line late at night, so it would make more sense to schedule your emails or social media when they are on-line looking for answers? Maybe a tracking pixel could give you more insight into answering questions like these.
How Does a Tracking Pixel Work, and What’s in it for You?
By adding this little snippet of code to a website or email, the brand links a piece of content – like a web page, an email, or a banner – to the pixel’s server. Then when a user, let’s say visits the brand’s website (where the tiny pixel is) the code gets processed by the browser being used and is then registered and noted in the server’s log files.
When this process occurs, several different pieces of
information can be transferred in regard to the content that a user is
interacting with. Brands can find out answers to questions like:
What is the screen resolution of this device?
Is this content being viewed on a mobile device or desktop?
What is the OS of device the customer is using?
Is the customer looking at your content in a browser or in an email program?
What is the IP address and location of the viewer?
When was the content was viewed?
What types of ads does the customer like clicking on?
One of the most common use of tracking pixels is for retargeting. Did you just look at a pair of shoes yesterday and now you’re seeing those shoes in Instagram? Do you feel like you were just talking about a specific thing and BOOM there it is in Facebook? That is a tracking pixel doing its job. That little guy is trying to be helpful!
Tracking pixels are also used to measure a marketing
campaign’s performance or track conversions. They can be used to build an
audience base for a new product or service.
How to Insert a Tracking Pixel
Web and social analytics tools such as Google Analytics and the analytics available within Facebook for Business, for instance, give brands thorough explanations and tutorials on implementing tracking pixels. There are two ways to include a tracking pixel in your website:
Through your CMS dashboard.
In the hardcode of your website. If this is the case, you will need to get your web developer involved.
What’s in it for your customers?
Tracking pixels can benefit customers over time, as the data garnered can be used to make offers more relevant, questions answered more readily, and overall make the user’s experience better. Privacy advocates argue that pixels violate user privacy and allow spammers access to personal data more readily. User consent must be secured first and GDPR rules require the choice of opting-out of being tracked.
Many of the data points tracked and logged by a tracking
pixel can be helpful information to brands when they decide what to highlight
on their website – which part of the website is the most popular and gets the
most traffic? One could infer that this particular content is valuable and
sought after and therefore create more like it to be more helpful to their
customers in the future.
Use tracking pixels wisely and carefully by being a responsible brand – answer their questions, be helpful, get them the information they need. In this way, the tiny tracking pixels can yield big results for both you and your customers.
Did you know that anxiety is normal? It actually can be a good thing because it means you are paying attention. Whether we internalize or externalize it, everyone deals with it differently. Most people actually experience it from an early age. According to the Anxiety and Depression Association of America, almost 18% of American adults have an anxiety disorder. That is practically 40 million people! The key to managing your anxiety is first acknowledging it. We have provided a guide to help during these stressful times.
Identify Your Triggers
Anxiety triggers will be different for everyone. Caffeine, alcohol, driving/traveling, genetics, and a stressful work environment are common triggers. Once identified, you should try to limit your exposure. Being hyperaware can help you avoid certain situations. If you can’t limit exposure, you may try consulting a therapist to help with changing negative thought patterns using CBT, or even just talking to a professional regularly.
Put Things Into Perspective
Often times our minds spiral and blow things out of proportion. If you find yourself going down the rabbit hole, measure the situation. Imagine a scale with one side being the more reasonable outcome, and the other the out-of-control option your brain has formulated. Chances are, whatever you are worrying about is much closer on the spectrum to the reasonable outcome. This should help you steer yourself back onto the path of positive thinking.
Drink Lots of Water
Hopefully you do this already, but dehydration can spur panic attacks. Be sure to hydrate to avoid those pitfalls and manage your anxiety effectively.
Exercise Daily
Anxiety oftentimes spikes while we are inactive. Getting even 30 minutes of exercise a day will help relieve tension and release endorphins.
Establish A Sleep Schedule
Sleep studies have shown the average adults needs 7-9 hours a night. It is also best to be asleep anytime between 8 and 12. When we are rested we are our best selves! Setting a routine can help manage your stress better. A sleep schedule is one more thing you can control, which can lessen anxiety.
Key Takeaway
We are lucky to live in a time where anxiety is normalized now more than ever. Above all, you need to do what is best for you, whether that be simple DIY tricks, counseling, or medication. We want to help in any way we can, and hope we have provided a helpful guide for managing your anxiety!
Now that Julie has laid down some groundwork for a great marketing foundation, let’s look ahead. What is on the marketing horizon for 2020? Here are a few possibilities:
If only there was a crystal ball for marketing…
Social Media
Yes, organic reach isn’t what it used to be, and some businesses are even pulling out of Facebook altogether. But social media continues to be a driving trend and marketing tool going into 2020.
Social media engagement looks different than it used to even five years ago. Consumers are increasingly using social media to research products and services. And platforms are delivering ad options to take advantage of this trend. Are you?
on-SERP SEO
Did you know there was such a thing as a zero-click result? A zero-click result is a search result in which Google automatically provides the answer to the search query in the form of an automated snippet. See my “What’s the temperature in Dallas?” screenshot below.
Screenshot example of a zero-click result on Google.
Why is this important to marketers?
Because 61.8 percent of search results in Google are now zero-search results, according to data from Jumpshot. As a result, more and more keywords are becoming less profitable.
The automatic snippet oftentimes come from a website that ranks somewhere on page 1 of the search engine results page (SERP). But companies do not know for sure how to optimize their content so that Google chooses them over anyone else.
Marketing Silver Bullets
There is no one marketing tool to rule them all.
The marketing version of this does not exist.
According to marketing guru Neil Patel, we are all fighting for the margins now.
A lot of businesses were built off of one marketing channel… But you no longer can build a business through just one marketing channel. Good channels now get saturated extremely fast. Even if they work and cause explosive growth, it will only last for a short while before your competitors jump on board and make it harder. Marketing is now heading in the direction of being about “marginal gains”.
I know this sounds a little daunting. But I think this is a good thing. At no other time in history have small businesses had so many tools and channels to choose from to market businesses and grow their sales. Back in the dark ages of media and marketing, you had three channels to choose from and the cost of production to create and place a 30-second spot was out of the realm of possibility for most small businesses.
Now, we have a plethora of choices. Take some comfort in that. You have so many tools to choose from going into 2020. What will you choose?
And now for the second installment of our two-part series on The Great 8 of Marketing Success. Numbers 5-7 are distinctly digital in nature and deal with how you can communicate and meet your customers where they are. Our last recommendation caps off our series with a decidedly human touch.
Number 5: Website
Prospects – both clients and candidates – are going to your website to validate your company and expertise. Make sure you are communicating your point of differentiation and your brand personality.
Most service sites look the same, sound the same and make
the same mistakes. Take a look at your website and see if you can take it to
the next level:
Eliminate the word “we.” Replace it with “you”, “your”, “our clients”, or “our candidates.” It seems like a small distinction, but you might be surprised by how much more customer-centric your copy will sound once you replace one word.
Include links to your social networks. And if you already have links to your social networks – great! Are they up-to-date? Or do you still have a link to your Google+ account? ( Hint: you might want to delete that one.)
Sell results and testimonials. Third party endorsements go a long way and potential customers want to see the value you can bring to their company.
Use minimal stock photos. We get it – when you were getting your website off the ground, you used whatever you had on hand to get it done. But stock photos can reduce the credibility of your company and take from the authenticity of your brand. Make the investment and book a professional photographer.
Optimize the site for mobile. No one likes to pinch and zoom on their phone when they are trying to view a website. And increasingly, Americans of all ages are likely to say that they mostly access the internet on their smartphone.
Make it easy for people to contact you with a form and make sure your phone number and email address are front and center.
Number 6: Social Media
Consumers are increasingly using social media to not only connect with friends and family, but also with brands. Social media is increasingly influencing consumers’ buying behavior:
When consumers follow a brand on social media, 67% of consumers are more likely to spend more with that brand.
Social media can drive retail foot traffic: 78% say they will visit that brand’s physical retail store.
These results become even more pronounced when you narrow in on millennials: 84% said they were more likely to buy from a brand they follow on social media.
But, don’t count out older folks – young people may have been early adopters of social media, but older adults using social media has increased as well.
It’s easy to be overwhelmed by social media. That’s why we
recommend narrowing your focus and pick two social networks to be active on
daily. Most social networks are monetizing their platforms so organic social
media, i.e. free, is becoming less effective, which is why you must be active consistently.
But which platforms should you choose? It depends. We recommend meeting your customers where they are. With almost a third of the world’s population using Facebook, the 500-lb. gorilla in the room might be a given. If you have an aspirational brand whose customers skew female and under the age of 49, Pinterest or Instagram may be a good fit. If you are more of a B2B company, look at joining YouTube, LinkedIn or Twitter.
Also, make sure you are connecting with the people you meet,
whether you are introduced virtually or in person. Utilize both your personal
timeline and create a company account if you don’t already have one.
Number 6.5: Social Media Content
As for content, have you ever been to a party and you were cornered by that one guy who talks about himself all night? Don’t be that guy.
Instead follow the rule of thirds: 1/3 of your content should be devoted to sharing content, 1/3 to engaging with others and 1/3 promoting yourself. Share open positions at your company, business successes and company news, just don’t let all your content be about you.
Number 7: Email Marketing
Email marketing doesn’t have to be crazy complicated or
expensive. Email marketing is inexpensive and effective. If done correctly, you
will be surprised at the results you see after every send.
Use a simple automated platform like MailChimp and send an
email to your audiences once a month, or if you are just starting out, once
every other month. Make sure you are updating your databases and are not
sending the same content to both your clients and candidates.
Target your content to the reader and use your email
marketing to establish yourself as a thought leader. Share information and
expertise. This is especially true for B2B businesses; email marketing is most
effective if you are sharing news people can use. At Front Porch, this is the
direction we choose to take with our email newsletter. We offer marketing advice
and highlight our clients.
Similarly to social media, do not use email marketing to talk 100% about your company or you. It will not work.
Number 8: Networking
We are very fortunate to have several places to network in
North Texas – industry associations, chambers of commerce, community
organizations and the list goes on.
In deciding which group is right for you, consider these things:
Can I learn and grow?
Are this group’s values aligned with mine?
Can I contribute my knowledge and skills?
Do we have common interests?
When you are at these meetings or events, remember:
Give to get. Focus on what you can do for others, not what they can do for you.
Make sure you have business cards. (I know that sounds obvious, but you’d be surprised.)
Ask questions and listen.
Follow up. Sometimes this is the hardest thing to do because we are all wearing so many hats, but it is important to connect on LinkedIn with people you met, send them an email and if the situation calls for it, send a handwritten thank you note.
As business owners, we need to network. We need to work “on”
our business as much as possible, not in our business.
Networking is a process. Remember that most business owners are looking for connections. Make time to network intentionally. Be bold and step forward into their world.
I urge you to not “go big or go home,” but as we tell our
small to mid-sized clients, “Fewer. Deeper.” Do a couple of things well and
knock it out of the park.
If you do your marketing well, then your target audience will come to trust your brand. Trusted relationships develop into emotional bonds that are hard to break. Consequently, loyalty to your brand means greater business success and reduced competitive threat.
Remember The Great
8. Engage your clients and candidates and turn them into customers and brand
ambassadors.
It’s summer halftime, and the heat is on – both literally and figuratively. June came and went, the first half of July is near, and we are on point through the end of August.
How are our working parents doing at halftime? My current status:
Because traffic is lighter in the summer (fewer cars & less business), it’s the perfect time for travel, lazy days and sunshine. Spend extra time with family and friends, but don’t take your eye off the remainder of the year.
Soon enough the temperatures will cool down (we hope), but with the arrival of fall, business will heat up. The halftime of summer also marks the halftime of 2019. Time is going by fast, isn’t it?
Here’s your two-minute warning
If you already have your second half marketing plan set, congratulations! We hope you rock it! If not, now is the time to start researching, planning, and executing.
When life and business get busy, a plan serves as a tool to keep you on course.
As you know, you simply can’t hope people will find you or do business with you. Being a successful business owner means constantly marketing and promoting your business.
We huddle at halftime
Here on the Porch, after we travel, relax by a body of water and spend a little extra time with our people, one of our favorite summertime activities is writing and facilitating marketing plans. So if you aren’t quite ready to score in the second half of 2019, give us a shout.
GivingTuesday is December 3 and North Texas Giving Day is just around the corner – September 19. Is your organization ready for this nonprofit marketing challenge?
Giving Days are a celebration of philanthropy. GivingTuesday is a global day of giving that kicks off the charitable season, when many nonprofits focus on their holiday and end-of-year giving. Communities Foundation of Texas’ North Texas Giving Day is an annual giving event that empowers everyone to give back to their community by supporting local nonprofits and causes they care about in an easy-to-use platform.
Criticism of Giving Days
There has been criticism of Giving Days like GivingTuesday. One, GivingTuesday is in December, usually the best fundraising month for most nonprofits. Two, many nonprofits use GivingTuesday as an excuse to get spam-ey:
“And what is in these #GivingTuesday appeals and communications? A great new story? A special giving opportunity that I can be a part of to do something powerful, unique or impactful? Again, generally speaking, no. They are cash grab emails. Give today. Donate now. Make your donation. Why you might ask? Well… uh… because it’s #GivingTuesday seems to be the response.”
Giving Days are not a giving bonanza. That’s a lot of pressure to put on one day. But, they are a great way to raise funds and introduce yourself to new donors. And, local Giving Days are often during the more fundraising fallow parts of the year, so as not to take away from end-of-year giving.
Plus, local Giving Days are often organized by foundations or organizations that have resources and tools to promote philanthropy in ways that small nonprofits often do not have the funds and manpower to do. These larger organizations reach out to media, offer marketing tools, and some, like Communities Foundation of Texas, give out bonus funds to organizations who accomplish certain goals during North Texas Giving Day.
I hate to be a Debbie Downer, but in light of some sobering statistics on U.S. giving, it is important to take advantage of Giving Days in a strategic and focused way. The Fundraising Effectiveness Project found that while overall giving went up slightly (1.6%) in 2018, this was largely driven by major gifts (donations of $1,000 or more).
Revenue from smaller gifts decreased. Donations of $250-$999 dropped by 4%. Gifts under $250 fell by 4.4%. And, perhaps most serious of all, the overall number of donors fell (by 4.5%) as did retention rates (a 2% drop) and the number of new donors to an organization (a 7.3% drop). This means that:
“Giving is increasing because of larger gifts from richer donors. Smaller and mid-level donors are slowly but surely disappearing – across the board, among all organizations. Philanthropy should not and cannot be just the domain of the wealthy, and the entire sector needs to look at how we reach out to and engage these donors.”
So, now that we’ve got the bad news out of the way, lets get to planning. Because as my mom says, people don’t plan to fail, they fail to plan.
First Things First – Focus
A winning Giving Day strategy has a focus. Organizations who focus their Giving Day goal on one program or initative – say, a new Maker Space for a library or a fund that supports afterschool programming for underserved kids – tend to do better than those who do not target donor giving.
Increasingly, donors want to know where their funds are going and its much easier for people to wrap their mind around one thing – a program or a new piece of equipment – than the dreaded “General Operating Costs.”
Light a Match
I had a boss once who said that having a donor match was like throwing a match on gasoline – it really lights a fire for giving. People love a deal and donor matches make it feel like they are doubling their money. Find a local company who is willing to sponsor a match – you can even offer marketing incentives like putting their name and logo on your Giving Day emails, social media, and website.
Marathon, Not a Sprint
Make a plan for the months and weeks leading up to your Giving Day. Luckily, both Giving Tuesday and Communities Foundation of Texas provide great campaign timeline tools to help you get started.
Also think about:
Get some “ringers”: Assign advocates for your organization who can promote your nonprofit on social media and can make a donation in the early hours of your campaign. People like to join a bandwagon that has some momentum behind it.
Be specific: Paint a picture with your gift amounts. For example a library can say a $50 donation buys 10 new books or $100 donation supports 3 hours of afterschool tutoring.
Make it easy: Look at your donor giving page. Is it easy to use or is it cluttered and clunky? Clean it up before the big day. Giving Days are digital by nature and people are most likely to give online. If it takes a long time to make a donation or the process is confusing, your donor will “abandon cart.”
But the Day Itself is a Sprint
Giving Days are very social by nature – social media that is. Acknowledge your donors on the day of (with their permission of course.) Push out social posts promoting the focus of your fundraising for the day. Interact with your ringers. Let people know how far along your are to your goal and how much match money is left. Talking about how much match money is left creates a sense urgency. And, of course, celebrate and thank your donors.
Giving Days are a great way to acquire new donors, engage with current donors, and of course, raise money for your cause. But you have to have a plan. Giving Day campaigns are a marathon (except on the day of, when its a sprint). Are you geared up? If not, we can help.
Design and build your brand. A branding exercise can help you define essential elements of your brand. Explore who you are, what your vision is for your brand, and how it is relevant to your target audience.
2. Define your USP.
Once you understand how you fit into your target market, determine how your brand is different from the competition. This is your unique selling proposition (USP).
3. Build the cornerstone.
Use your USP and create a short message defining your brand position. The message should be subtle and easily recognizable to your audience. Use that message as the cornerstone of your marketing.
The best ambassadors for your brand are its team members. Collaborate and communicate with them. You need them to buy-in and be trained for any interaction to maintain brand consistency.
Create standards and policies to use internally outlining how marketing materials are to be named, stored, and utilized. These include logos, slogans, previously used concepts, etc. Guidelines can help your brand maintain consistency and stay efficient in times of employee turnover.
5. Build a community. Develop relationships.
Social media has become a principal source of customer service. Engage consistently and continuously with your audience to build a connection and a reputation for authenticity.
Influencers can be a strong ally in growing your brand. As with any relationship, you have to make sure the influencer is a good match for your brand and then work to keep the relationship healthy and growing.
6. Protect your investment.
Your brand’s reputation is hard-earned. Once you’ve developed it, protect it.
Set up Google Alerts so you may be instantly informed if there is news impacting your brand. Be vigilant on social media.
Crises will happen. Take ownership. Be honest and transparent with the information you have and how you are working to mitigate any damages.
7. Update and polish regularly.
Track the results of any marketing campaign. If needed, polish existing fixtures and upgrade as needed.
We would love to help you design, build and manage all aspects of your brand!
