Need to apply some spring cleaning to your marketing and PR? As the Marketing/PR saying goes, Sweet April Ideas Bring May Results! The positive power of spring cleaning can be applied to a company’s PR and marketing strategy. And now’s the time to do it!

Five Ways to Spring Clean Your PR:

Outer Order Contributes to Inner Calm

Take a hard look at documents and correspondence that have not moved from your desktop and/or email box for months. If the strategies and ideas no longer apply to your clients’ overall objectives, then hit the delete button. A clean slate will give you a renewed focus and attitude towards your clients’ success.

Happiness is a Spring Cleaned Marketing and PR Plan

Spring is the perfect time for marketing — messaging should be thematic of revitalization. Revisit the marketing and PR plan that was developed at the beginning of the year and assess your progress. Ask yourself the question: where are we now and what fresh practices can we use to achieve results? This simple check-in is a great first step to shining new light on your communications program and spring cleaning your messaging.

Put a New Spring in Your Marketing/PR Step

Now that your marketing and PR plans have been spring cleaned, and your inbox is updated and clutter free, there’s room to add new items to your wheelhouse. First, embrace the changes and explore different strategies, such as updating target media, or identifying new thought leadership speaking opportunities. These tune-ups could be just the thing you need to take your clients’ business to the next level!

There is a Season Turn, Turn, Turn!

As the classic Byrd’s song says, there is a season turn, turn, turn, a time to build up, a time to break down. To begin with, Spring is a time for renewal, use this period to build enthusiasm for your clients’ offerings/services. So Spring cleaning your PR can mean teasing new trends that are applicable for the warmer weather. Introduce spring-inspired products that are available for a limited time. Bring back seasonal bestsellers.

This Collateral Won’t Spring Clean Itself!

Spring is abloom with life — after months of winter, people are ready to immerse themselves in the warmer weather. Use this to your advantage and imbue your website with colorful palettes, as you spring clean that website. Inspire optimism by using florals to spell out words. Capitalize on content that talks about being active and enjoying the great weather.

Get Started on Spring Cleaning Routines for Your PR

When you take the time to spring clean your PR practice this quarter, you’ll reinvigorate your clients’ messaging. And sooner than later, the work you’ve put in to refocus your messaging will pay off.

Are You Using the Right Copywriter Tools?

Copywriter tools can help make writing easier, more fun and more dynamic. When you’re writing professionally for your job, it can sometimes be overwhelming. Websites, social media, brochures, press releases, oh my! But with the plethora of online tools available, you can always make sure that you’ve got someone (the interwebz) looking over your shoulder to help you make it better. Just like your high school English teacher.

Here Are 5 Copywriter Tools You Can Use in Your Daily Work

Thesaurus.com

Make your writing a little more exciting thrilling with some more pizzazz-y words using Thesaurus.com. Type in a simple word and get a fresh supply of better words to spice up your writing. Use this tool to help you with naming assignments, headlines, and more.

ChatGPT

There are many uses for a language modeler (none of which involve high school essays, kids), which is what ChatGPT is. It’s AI trained to write. It doesn’t think, though, so answers can come back sounding very plausible but be completely fabricated because it’s only a language modeler. Try it for small, specific social media posts in which you give it all the details, searching for specific jobs online using specific job titles, or giving you something to start with when you’re writing a blog post by giving it topics.

Emojipedia

Do you write a lot of subject lines? 🤔 Adding an emoji to a subject line as texture is current best practice. To easily look up and copy/paste any emoji visit Emojipedia. You can type in a prompt and it will give you all the relevant emojis that fit.

Grammarly

Clean up your writing. Make it proper and concise using the platform Grammarly. It even has a new AI-powered desktop app you can install and use on practically everything. Make your high school English teacher proud.

Content Row

Are headlines the hardest for you? Try on-line tool Content Row. Type in your topic, and Content Row will generate headlines for you. And, they’re all scored for effectiveness so you know they’ll generate clicks.

As you can see, it’s easier than ever to make your writing better! Try a few of these copywriter tools and let us know what you like.

Seasoned Business Leaders: You Don’t Know What You Don’t Know

As a seasoned business leader, the old adage, “You don’t know what you don’t know,” has been replaying as a reminder in my mind over and over again for the last year. Sometimes when you’ve been doing a certain thing for a long time, you might become insulated from innovation by doing things the way you first learned them. You might even forget the best practices you learned at the beginning in favor of doing what works at the moment in your business. At this point, reminders for seasoned business leaders can be helpful to continue to grow.

So this week I’m sharing here some reminders for business leaders who may need a refresher on the must-dos and must-haves when things are rockin’. And even before they’re rockin’. These apply whether you are a start-up or veteran. I was reminded this week of what I don’t know when I launched a new business of sorts, and finally brought it to life.

Seasoned Business Leader Turned Start-Up (again)

As most of those who know me know, my son is in college in Central Florida. After his freshman year and countless visits to Florida, more for my sake than his, I had an idea. Buy a place in Florida. I’m there all the time to see my son, and when I’m not there I could rent it out to others who would enjoy the beach as much as my family does.

So, I did countless hours of research. Ran numbers backwards and forwards. Consulted my business advisor. Then, did more research. Then, I contacted several owners of rental properties and local small business owners in New Smyrna Beach, Florida. Next, I refinanced the house. In addition, I had to take out another significant loan to get this idea off the ground.

As I last blogged, this is not my first rodeo. But, I am here to tell you old dogs do forget the new tricks. As a seasoned business owner, I was reminded in the course of this new project, just how much these business basics matter.

Business Leader Basics to Remember

1. Finances

Make sure you have extra in the budget for unexpected expenses during start-up. Money isn’t made in the first and sometimes second year of business. Remember that. Another thing going through my head these last few months is that real estate is a long term investment, as most businesses are. Seasoned business leaders know to endure the short term pains for the long-term gain.

2. Time

Remember that time is your inventory. Don’t go down rabbit holes. Overthinking and questioning yourself aren’t necessary. Stay focused on what matters. Make decisions and then move on. Most of all, be efficient in all you do.

3. Support Network

Partner with the experts. I don’t know construction. Or anything about the short-term rental space. Nor do know much about HOAs, (but I do now) so I found and made friends with the BEST in these categories. I am so grateful for them and their expertise. Also, my family and friends were there when I needed to vent, cry, scream or say queue #5.

4. Front Porch Marketing Team

If you have two businesses, make sure each of the business teams are in support of the other. The Front Porch team kept the Porch rockin’ while I was bobbing and weaving in and out so I could get Calming Corner (our new beach space) up and running. Seasoned business leaders build teams they can count on in crunch times.

5. Saying Uncle

Yes, you can have too much on your plate. So ask for grace. Be nice to yourself. Realize you do have physical and mental limitations.

6. Good Enough

Our first renters were to arrive at 4 p.m. on the 1^st of April. There was cleaning to be done. Some pictures were not hung, etc. But the place was beautiful. It was time to finish the cleaning and save the rest for the next time she was vacant. Good enough is sometimes perfection.

“The Calming Corner” is Up and Running

I am proud to say that as we are building this rental business, we are also supporting other local businesses. The new couch is manufactured in Florida by a Florida-based company. The patio furniture is manufactured in Volusia County and the business is owned and operated by a local husband and wife duo. And our boutique vacation rental company, Florida Vacay Rentals, is owned by a local female rock star who is also my “Florida Anchor.” And I am honored to call her my friend.

So here is my shameless plug for Calming Corner, our new Front Porch view! Please note, NEW photography coming soon, because there are all new floors, paint and furniture. And there is a fabulous remodeled master bath. Shorehom by the Sea, Unit 54, also has a new bedroom pocket door, a new pantry, a new washer dryer closet and more.

Oh, and, as of April 6, it has a brand new air-conditioner, that was not in the budget … sigh.

Spring Has Officially Sprung — So Let’s Organize Your Workspace?

This year, I’ve added “organizing your workspace” to my spring-cleaning to-do list! If you’re anything like me, you associate spring with spring cleaning. It’s time to dust off the cobwebs of those ceiling fan blades you rarely touch, clean out the closets and tackle the flowerbeds. I love strolling the aisles at my local greenhouse to pick out the flowers I’m inevitably going to see wither away in the triple-degree Texas heat. And, it’s time to get my workspace into tip-top shape.

Clean Your Workspace, Clear Your Mind.

Whether you’re working remotely or in an office, it’s the perfect time to sort through the piles of papers that have accumulated on your desk, clean out those old emails and establish that new online folder organization system you have been daydreaming about.

Now, I realize that not everyone receives the same amount of joy that I do from filling a large trash bag full of unnecessary papers or an inbox with only a handful of emails. Some of you may argue that there isn’t enough time in the day. While others might cite there is evidence that a messy desk is a sign of genius. Say hello to my husband’s top excuse. Ha!

Organizing Your Workspace Has Multiple Benefits

No matter what camp you fall into, it’s hard to argue that there aren’t benefits of a well-organized space.

1. Increased Productivity. How many times a day do you find yourself searching for a piece of paper, email or document? We’ve all been there, but when you have a clean and organized space, you’ll inevitably spend less time searching and more time doing.
   
2. Reduced Stress Levels. Meeting in five minutes. Can’t locate the document you’ve been tirelessly working on. Enough said!
   
3. Boost Creativity. When you’re organized, you’re typically not working under the gun of a million deadlines. When you’re calm and in control, your creativity will flourish.

You might now be asking the question: How Do I Tackle My Unorganized Workspace?

• Start small. First you need to remember,your mess wasn’t made in a day. It might take a little time to organize your workspace into the space you want. Pick the time of day you’re most productive and set a timer for 15 minutes. Grab the stack of papers and go.
  
• Tools and Resources. Hit the office supply store or your supply cabinet at the office. Grab the file folders and organizers and start labeling and sorting. You should now be able to see the top of your desk.
  
• Online Organization. Your inbox really only needs to house emails that require your response. Everything else should have a home. Create folders in your inbox by client or project and file them accordingly. The same goes for documents. Take it a step further and establish a naming convention for your documents to make things even easier.

How to Maintain Your Organized Workspace

Once you’re done organizing your workspace, it’s just as important to maintain it. You don’t want to turn around a month later and be back at square one. Set aside 15 minutes at the end of each workday to tidy up your space. Throw away the papers and go through your emails and documents.

Soon, you’ll find a tidy workspace is second nature and the habits you created will be easy to maintain. Happy spring cleaning!

There are countless benefits to automating your social media efforts. But who is best served by these services and what are best practices when it comes to using them?

Social media automation is “the process of reducing the manual labor required to manage social media accounts by using automation software.” It goes beyond simply scheduling your posts ahead of time to include content creation, customer service, and analytics reports.

Automating your social media processes reduces the time your team spends on repetitive tasks, decreases response times to customers, optimizes your posting schedule, and boosts engagement. It’s important to note, however, that social media automation is not the same thing as a social media strategy. In fact, automating your social media channels without a robust strategy in place can actually hurt you in the long run.

Be sure your content sounds “human,” even if it’s automated.

First, you’ll also need to be prepared to edit, cancel, or change planned posts. If events or trends warrant a response from your brand, be flexible. Next, make sure your posts are platform specific. In addition to different image display ratios and word count allowances, your audience’s expectations will also vary from platform to platform. Finally, you’ll need to customize your content or work with an automation tool that does it for you.

If you have a strategy in place and you’re aware of the potential pitfalls of automation, it’s time to decide what features will best serve you. Do you manage multiple accounts or produce a lot of content? It might be worth investing in a scheduling and publishing platform that will identify the best times for you to post make the publishing process more efficient.

Automating your basic customer service features

If you often interact with your customers and clients over social media, consider automating your basic customer service features. You can provide automated responses to questions. Automate “What are your hours?” Then, standardize your “welcome” message when you gain new followers.

There are an ever-increasing number of automation services and platforms out there. How can you find the right one for your business? Start with three basic questions:

1. What social platforms do you use most often?
2. Which automation features are you most interested in?
3. What is your budget for automation?

Your answers to these questions will help structure your search for the right automation platform. So start by looking at the large platforms, like Hootsuite and Buffer, and then seek out smaller service providers as necessary based on your needs. Got questions? Give us a shout!

Oh, Marketing. How Do We Love Thee?

In honor of Valentine’s Day today, we wanted to share some of the things that we absolutely LOVE about marketing. We cover many aspects of marketing in our day-to-day business with clients. We use tried-and-true marketing strategies and tactics that are the bedrock of a solid marketing plan. And there are also trends that we love, so we take advantage of those for our clients as well.

These Marketing Things Are Both Tried-and-True and Also On-Trend

Incorporating these marketing things (strategies, tactics, platforms, approaches) in your business of marketing for a client, is a win-win. First, your clients see results. Then, you look smart. And finally, you’re both successful at growing the business.

Email Marketing

Clients are reaping results from email marketing campaigns. So having the right content and creative are critical. Companies can build a relationship with their customers when email marketing is executed with the reader in mind. Be informative and helpful vs. direct selling, and see an impact on business.

Strategic Paid Traditional and Digital Media Campaigns

Linking these two strategies (traditional and digital) is more effective. First and foremost, invest to meet the target where they are. Approach them in the right mediums. Earn more quality customers by thoughtfully targeting your messaging to impact sales more effectively.

Marketing Leaders Asking the Right Questions

We love this marketing thing: smart leaders. Our clients are smart marketing leaders who are thoughtful in their approach. To start with, we see them asking the right questions. But then we’re asking them the right questions too. This collaboration pays off for both businesses. They want a plan over time, not a one-off initiative. Thus, they are in it to win it for the long haul, and so are we.

Re-evaluate the sales funnel

The sales team might be engaged in selling one-on-one. But it might not be utilizing technology, processes and other tools to continue to engage and grow the engagement. Successful customer engagement and retention includes tactics at every point in the sales funnel. And utilizing powerful tools to scale and automate in conjunction with smart, thoughtful strategies make sense.

Client Loyalty and Retention

It is easier to grow existing business than gain new business. Enter the customer loyalty program. The trend in loyalty and customer retention programs will continue, blurring the lines between physical and digital as 2023 progresses, making customer retention a seamless experience. Loyalty programs incorporate email, text messages, and even print. Clients can grow their infrequent shoppers into brand fanatics using loyalty programs.

Ready to Love Your Company’s Marketing Things?

Think deeper in 2023. Really focus your attention on your customers. Ultimately, create a marketing ecosystem that keeps them informed. Give them insider information. And make their lives easier. This approach is a sure way to see your business grow this coming year. And we would love that for you!

Ready to skill up this year by attending a great conference for marketers like you?

Why are conferences for marketers important? They’re a tool for growth in your marketing career! First, you are learning new skills. Next, you’re exposed to best practices from peers and mentors. Then, you’re growing your network for future collaborations and opportunities. And most importantly, any work experiences outside of the office give you a fresh perspective and renewed enthusiasm for your job. It’s a win-win-win-win.

Attend one of these conferences for marketers this year:

Adweek: Outlook: You can join AdWeek for a value-heavy program to talk about the benefits of monetization strategies. Explore new tools disrupting the industry. Speakers in attendance include top names in media, marketing, and tech. This program aims to figure out how to use these innovations to supercharge growth and revenue. Over three days, you’ll learn how to connect with customers. Plus, you’ll tackle talent and transformation topics.

Content World Marketing: Content Marketing World stands out among brand marketing conferences. First, it provides a space for you to improve your content creation skills. Second, it helps you connect with other creators. At this conference, you will meet important professionals in the industry, meet potential hires, and gain knowledge to improve your marketing systems.

INBOUND: INBOUND’s key goal is to connect professionals in the marketing industry. Every year, this marketing conference is one of the biggest marketing events. In fact, it attracts thousands of world-class professionals. At INBOUND, you will meet some of the best and brightest minds in sales and revenue operations. You also get to network with leaders in marketing and customer success.

SXSW: Advertising & Brand Experience: SXSW is not your typical marketing conference. But their Advertising and Brand Experience track is a great way to expand your mind and your perspective. This SXSW track is designed for agencies and organizations. Find forward-thinking strategies to connect with communities.

SEO

MOZCON: MozCon is like a summer camp for marketers. This conference brings together digital marketers from all over the world for three days. During the program, marketers learn to overcome all the common and specific obstacles in the current marketing world. The speakers range from leaders in performance marketing, SEO, conversion optimization, local search, digital marketing strategy and conversion optimization.

Social Media

Social Media Marketing World: Social marketing is changing more and more each day. If this industry has taught us anything, it’s that you’ve got to embrace change to get ahead. Join thousands of the world’s smartest marketers and influencers — brought to you by Social Media Examiner. Walk away with real business-building ideas. And then put them to work for your business or clients right away.

Regional Traveling Conference for Marketers

Digital Summit Series: Digital Summit Series happens across the United States in more than 15 cities, including Chicago, Minneapolis, Los Angeles and Washington, DC. The summit includes sessions covering digital marketing best tactics and practices, SEO, content, social media, analytics and strategy. Plus, you can choose either a virtual event or attend in person.

Virtual Conference

AMA Conferences: As the global leader in marketing knowledge, the AMA provides a broad range of opportunities to collaborate, network, learn, and grow professionally. Here you’ll virtually learn from industry and academic leaders, speakers, and training instructors that you will encounter in the AMA community.

The benefits you’ll receive from a conference pay off all year long.

By attending a conference for marketers this year, you’ll be able to see the results in your work. Start applying what you learned to your everyday tasks. Then, begin a new project that will take your marketing department to the next level. You might meet your future boss. Overall, you’ll be inspired to try new innovations. And finally, you’ll feel a sense of accomplishment for having invested in yourself and your future career.

Attend marketing conferences to learn, grow and connect with other leaders.

Attending a branding or marketing conference can not only expand your knowledge, it can expand your network. It can also broaden your opportunities and your outlook! To begin with, when you go to a conference, you’re hanging out with people who do a job like yours. These are people who face the same leadership challenges that you do. You have similar interests, as far as work goes, so you can all learn from each other. At a marketing conference, you can share experiences and gain best practice knowledge from others who do your job.

Improving your knowledge is another reason to attend branding and marketing conferences. For instance, you might learn new cutting edge information about your profession. Or you can learn how to enhance the work you are already doing. The impact on your upskilled performance is worth the price of admission.

Gain valuable insight into your industry, profession, or specific job.

First of all, attending conferences gives you the opportunity to meet people who do what you do now. And secondly, you’ll get a chance to network with people who do what you’ll do next. Meeting people you admire in person gives you the chance to ask questions, have a chat with them, and get to know them and how they think. The best leaders surround themselves with other experts.

Marketing conferences to attend as a senior professional:

Senior Leadership

CES: CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.

This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage.

World Business Forum: Organized and curated by WOBI each year in cities across the Americas, Europe and Asia, World Business Forum is a two-day event that brings together thousands of restless minds united by their passion for business.

• Learn from and be inspired by some of the world’s most renowned figures from business and beyond. It’s a blend of content comprised of CEOs, entrepreneurs, innovators, thinkers, artists and sportspeople.
• The conference focuses on the issues most relevant to today’s businesspeople, stimulating new thinking and inspiring action.

It provides a unique networking environment to connect with like-minded professionals.

CMO/Senior Level

B2B Forum by MarketingProfs: The B2B Forum is a great space for B2B executives to meet and share advice on the best digital marketing tactics and technology.

While at the conference, you will get the chance to network. And you can connect with other driven marketing and business professionals. The sessions cover authenticity, logic, empathy, and building trust with your potential and existing clients. Overall, the program gives insights into your marketing style and what could be missing.

B2B Marketing Exchange: This is a core event for B2B marketing, covering the current issues in B2B, including Demand Generation, Messaging Frameworks, AI and Audience Centricity. Is there yoga in the morning? You bet.

Meet amazing B2B marketers and stay in touch with everything B2B.

BrandSmart: BrandSmart 2023 will be structured as 10+ TED Talk-style presentations. They’ll feature leaders from all over the world. They will be talking about the cornerstones of brand resilience. They’ll discuss the most recent trends and innovations, and give out the BrandSmart Awards. This conference lets professionals network in a uniquely styled format. Featured speakers include executives from Edelman, American Dental Association and SiriusXM & Pandora.

Strategic Marketing 2023: A Reuters Event, Strategic Marketing 2023 brings together leaders from the world’s most recognizable brands to define the future of marketing. This is the global platform to inspire and empower marketing leaders. Map the digital DNA of your consumer, foster brand loyalty and community, and unlock innovation.

Hyper-digitalization is driving an overload of online content. So marketers must stay ahead of industry trends and champion creativity as we look towards 2023. 

Join CMOs, trailblazers and experts at SM23 for the most crucial learning and networking opportunity of the year.

Take a step toward growth and learning this year at a marketing conference.

Make a commitment in 2023 to grow as a senior professional by attending one of these valuable conferences. Start finding your peer group. Then learn best practices. Maybe discover a new vendor. There are many benefits to including attending a senior level conference in your growth plan this year.

The definition of remote work (also known as work from home or telecommuting) is a type of flexible working arrangement that allows an employee to work from a remote location outside of a company office.

If you’re a Gen Xer like me, working remotely wasn’t in the realm of possibilities when you entered the workforce. You commuted Monday through Friday to your office. If you were lucky, you might have had a laptop and the ability to work from home one day a week. Video conferencing? What’s that? You sat in a conference room face to face with your colleagues. Jeans at work? Only on Fridays.

The Workforce Has Changed Tremendously

Fast forward to 2022, and the pandemic made many companies realize that employees don’t need to be located in the same building to be productive. And, because of this, more and more remote jobs are emerging worldwide every day. Here at Front Porch Marketing, we’ve always been remote, and it rocks!

For many people, gone are the days of worrying if you are going to be late to a meeting because you were stuck in traffic. Business casual and casual Fridays are a thing of the past. It’s business on the top, sweatpants on the bottom. Want to work in a different location? Just change your virtual background on Zoom. Work lakeside. Work from the beach. The options are endless.

Overcoming the Pitfalls of Remote Work

Working remotely definitely has benefits that can range from eliminating a long commute to more control over your work hours to spending more time with family. On the other hand, it can also have drawbacks. Whether you’re a long-time pro of telecommuting, or new to the game, let’s talk through three of the pitfalls people make working from home and what you can do to avoid them.

1. Not having a dedicated workspace.

While not everyone has an extra room in their home for a dedicated home office, it’s important to find a space that is free of distractions. Setting up camp from your couch or bed is ok from time to time, but is not advisable for the long term because it lessens your productivity and blurs the lines between work and home.

Think of your work space as your home cubicle. Maybe it means rearranging your bedroom to make room for a desk and chair. Or, do you have a breakfast nook or dining room that no one uses? If so, make it your own with a fun lamp and a picture or two, but most importantly, keep it simple and organized and solely focused on work. This home office environment allows you to set firm boundaries between work and home.

2. Household distractions.

Having the ability to do a load of laundry, being home for a repairman, or putting dinner in the crockpot are all benefits of working from home. But, if you’re not careful, you’ll find yourself wasting a good chunk of your day working on household responsibilities instead of your work task at hand.

Utilize your work calendar by scheduling breaks and a dedicated lunch hour. Use short breaks time to take out the trash, fold a load of laundry or prep kids’ lunches for the next day. Your lunch hour is also a great time to run a quick errand, or get your blood flowing and go for a walk around the neighborhood. If you plan out your time, you’ll find at the end of the work day you have accomplished your work responsibilities and freed up some time in the evening by checking off a few nightly chores from your to-do list too.

3. Work-life balance.

If you are accustomed to being in an office, you more than likely are used to a set start and end time. Sometimes you might go in early or stay late, but typically when you leave the parking garage your work day is over. This isn’t the case when you work remotely.

While flexible hours are a benefit of working from home, it’s important to set boundaries. For some that might mean a set start and end time. Log in at 8. Log out at 5. For others, it might mean working chunks of hours to accommodate kids’ schedules. Whatever your work hours are, when you aren’t working log off your computer and turn off email notifications on your phone. Let your colleagues know this time is dedicated for family or personal time. When you have a balance, and time to disconnect, you will find you are happier and more productive while you’re working.

Remote Work is Here to Stay

It may take time to get used to a remote work environment, and find the schedule and tools and resources you need to be successful. Just know that more than likely you are not alone. Reach out to your colleagues and friends and family. They might have some tips and tricks to help too!

I get asked what it’s like to work with my mom, the boss of Front Porch Marketing, Chief Rocker Julie Porter. Well, let me tell you. It’s a lot harder than you would expect. Why? Because she expects so much more out of me and she knows that I’m capable of doing almost anything and everything.

Is work easier when your mom is the boss?

A lot of people usually say “oh she definitely lets you slack off” or “oh I bet it’s so easy”, but they couldn’t be more wrong. It adds a lot of pressure on me when I do work for my mom’s company, because I want to do my absolute best in order to impress my mom. I want to live up to her expectations of me. But, it is also very comforting to know that my mom is the boss and CEO. 

The boss always has your back

While she is always challenging and expecting the most out of me I know that she will always have my back and be the most understanding when it comes to work. No matter what, there will always be someone in my corner. She also tends to have a great support system.

She surrounds herself with the very best team members which makes my situation a lot more comforting. Seeing her support all of her employees, and create a successful remote working environment makes it a lot easier and more fun for me to do work for her, and the other Front Porch Marketing team members. I don’t say it a lot but when it comes to working with and for her sometimes, I can be a little excited. While she has taught me a lot about marketing, she’s also taught me about running a business. Because she is good at this.

Takeaways from a summer internship with a parent

All in all, this summer has been great so far and it has been a pleasure to heighten my business relationship with my mother. I’ve learned so much from my mom the boss, that I can apply to college and my future job endeavors. I owe it all to her and I love her so much. Thanks mom!