During the Eras Tour, every time there was rain, Taylor Swift, one of the greatest entrepreneurs in history, called it a lucky concert. My daughter and I attended the last show in Miami. And it rained.

For so many reasons, I was not a fan of rain. But that night Taylor Swift said, “So we are obviously having a very, very special, unique kind of concert tonight, and that is the kind of concert where it just rains the entire time. That’s what we affectionately refer to as a rain show.”

She went on to inform us that, “This night, tonight, was the very last opportunity we possibly could have on the Eras Tour to have a rain show because every stadium from here on out is indoors.”

And my daughter and I were there. One of the top 10 memories and experiences of my life. An experience when my perspective changed. Thank you, Taylor.

Take This Opportunity

Throughout the last few weeks in Dallas, it has rained.

Sometimes those rains were torrential downpours. Some questioned whether in person meetings should be had. If event dates should be changed. And so on.

At Front Porch Marketing, we are fortunate to work with clients and entrepreneurs who recognize the blessings of rain and what opportunities it signifies. Lucky rain means new beginnings. New opportunities. Fresh starts.

Here are some examples:

1. The stock market. Our clients in the financial industry are stead fast in their actions and spending more on marketing due to the opportunities and shifts in the market. As well as capitalizing on the acquisition of smaller firms by larger ones.
2. Commercial real estate. While this industry continues to be a challenge, we have two clients that are rockin’ new opportunities. One is using the time to further define their brand and opportunities. Another is finding inspiration in some of their down time to create a new business concept and opportunity.
3. A business-to-business company has identified a unique opportunity to enhance their core offerings. And it is ecommerce driven, as well as outside of their core expertise — offering branded merchandise.
4. A nonprofit that wants to further establish itself, and grow beyond its founder. The organization engaged us to refine its mission and define its brand architecture and then rename the organization and develop its identity. From there, we will build a marketing plan to communicate its core offerings to its best target.

Making the Most of the Rain

What are you, as a business owner, entrepreneur or business leader, going to make of a rain show?

Rain or shine, our tenured, passionate and steadfast team, is “enchanted to meet” and work with brilliant business owners who are weathering the storm.