I’m a list maker – you name it, I likely have a list. A daily to-do list, a Christmas shopping list, a grocery list, a list of my kids’ school start and end times, even a home improvement project list… you get the idea.

In marketing, we make lists too—just with fancier names, more research, more strategy and more words: a Marketing Roadmap, a Messaging Map, Marketing Tactics, or a Content Calendar. Perhaps on your list of marketing tactics is blogging. So, you build a blog, create a content calendar and post a few articles… now what?

Unfortunately, as with many aspects of business, the old adage “if you build it, they will come” does not apply. Driving traffic to your company blog takes work, time and consistency. Time for another list – here are several ways to increase traffic to your blog.

5 Ways to Drive Traffic to Your Company Blog

1. Keyword Research & SEO

Use keyword tools to identify the words and phrases your audience is searching for and weave them into your posts to help increase blog traffic. SEO helps your blog show up in search results and attract the right readers.

2. Promote on Social Media

Share your posts across social media platforms that make sense for your business – LinkedIn, Instagram, Facebook or X, and use engaging captioning and visuals to draw readers in.

For example, I recently shared a Front Porch blog post on my LinkedIn profile about our summer interns. My former high school reshared it on their LinkedIn page because the interns were from that school, which gave the post a whole new audience. That single blog post “grew arms and legs,” increasing traffic to my LinkedIn profile, Front Porch’s LinkedIn profile, and ultimately the Front Porch website.

3. Establish Internal Links

Keep users reading on your company’s site by connecting content together. Readers can move from one piece of content to another through links. This also improves SEO demonstrating that your content is connected and relevant.

4. Build Backlinks

Encourage other reputable sites to link to your content through guest posts, partnerships, or by creating high-value content worth sharing. Backlinks increase both traffic to your blog and establish credibility. 

By the way, the Front Porch blog post I mentioned earlier that was shared on social media – now has backlinks to the Front Porch website from different profiles on LinkedIn. See how it works?!!

5. Email Marketing

Send your blogs directly to your subscribers’ inboxes with a short teaser and link back to your site. Email remains one of the most effective ways to drive consistent traffic to your company blog. 

In conclusion, there are plenty more ways to grow your blog, but these 5 are a strong starting point. If you’re looking for other ideas to increase traffic to your blog, contact Front Porch Marketing—ask for Nancy, and I’ll make a list just for you! Best of all, Front Porch can execute that list too, saving you time and resources while you keep running your business.

Blogging for Business Benefits in 2022

Is your business blogging? Blogging for business benefits is a cost-effective way to establish your thought leadership and more. One of our new clients asked us last week why they should be blogging. Working towards being the expert in your industry means sharing your expertise.  Blogging is a simple, clear, cost-effective way to do this. When done properly and consistently, blogging brings benefits to your business. And this translates into more visibility, more customers and customer loyalty.

What are the Benefits of Business Blogging?

Business blogging contributes to your marketing strategy. This particular practice of marketing is called Content Marketing. When you consistently write about topics that are important to your audience, you’ll enjoy these three business benefits:

1. Creating new branded content to share. Are you always trying to come up with something to share on LinkedIn, Facebook, Twitter, or Instagram that supports your branding? Write a blog! This blog post can then become branded content. Share on your social channels, like our client The Slay Diaz Group does.
2. When you offer a behind-the-scenes look into your product, your process, or your industry, you are building loyalty with your customers. Share insider information — like our client Diamond Brand Gear does — and it will help you build a relationship with your existing customers and attract new ones.
3. You can also instruct people on how to do something specific. Help them achieve a goal or get an answer to a question, like our client Spot On Talent does. Here, you are establishing your authority and building organic SEO (search engine optimization) with Google. Putting keywords that speak to a topic in your headers and copy about that subject in your blog post makes you more likely to be the one that Google sends people to on search results when they ask Google a question.

Sharing Your Business Knowledge Makes You a Leader

If you’re a long-time reader of the Front Porch marketing newsletter and blog, you’ll see that we put these content marketing strategies into practice not only for our clients, but for ourselves. We want everyone to succeed, and we want you to be able to benefit from our business experience. So we share it openly. We want you to be able to optimize your LinkedIn profile, practice successful PR, and know what’s important in marketing if you’re a start-up business.

If you’re ready to level up your marketing and demonstrate to your industry that you’re a leader by adding Content Marketing to your mix, let us know. We can guide you through the process and help you set up an easily-executable calendar, schedule and topics. We can even ghost write your blog posts for you, share your content to your social channels, and optimize your content for better SEO.