I’m a list maker – you name it, I likely have a list. A daily to-do list, a Christmas shopping list, a grocery list, a list of my kids’ school start and end times, even a home improvement project list… you get the idea.
In marketing, we make lists too—just with fancier names, more research, more strategy and more words: a Marketing Roadmap, a Messaging Map, Marketing Tactics, or a Content Calendar. Perhaps on your list of marketing tactics is blogging. So, you build a blog, create a content calendar and post a few articles… now what?
Unfortunately, as with many aspects of business, the old adage “if you build it, they will come” does not apply. Driving traffic to your company blog takes work, time and consistency. Time for another list – here are several ways to increase traffic to your blog.
5 Ways to Drive Traffic to Your Company Blog
1. Keyword Research & SEO
Use keyword tools to identify the words and phrases your audience is searching for and weave them into your posts to help increase blog traffic. SEO helps your blog show up in search results and attract the right readers.
2. Promote on Social Media
Share your posts across social media platforms that make sense for your business – LinkedIn, Instagram, Facebook or X, and use engaging captioning and visuals to draw readers in.
For example, I recently shared a Front Porch blog post on my LinkedIn profile about our summer interns. My former high school reshared it on their LinkedIn page because the interns were from that school, which gave the post a whole new audience. That single blog post “grew arms and legs,” increasing traffic to my LinkedIn profile, Front Porch’s LinkedIn profile, and ultimately the Front Porch website.
3. Establish Internal Links
Keep users reading on your company’s site by connecting content together. Readers can move from one piece of content to another through links. This also improves SEO demonstrating that your content is connected and relevant.
4. Build Backlinks
Encourage other reputable sites to link to your content through guest posts, partnerships, or by creating high-value content worth sharing. Backlinks increase both traffic to your blog and establish credibility.
By the way, the Front Porch blog post I mentioned earlier that was shared on social media – now has backlinks to the Front Porch website from different profiles on LinkedIn. See how it works?!!
5. Email Marketing
Send your blogs directly to your subscribers’ inboxes with a short teaser and link back to your site. Email remains one of the most effective ways to drive consistent traffic to your company blog.
In conclusion, there are plenty more ways to grow your blog, but these 5 are a strong starting point. If you’re looking for other ideas to increase traffic to your blog, contact Front Porch Marketing—ask for Nancy, and I’ll make a list just for you! Best of all, Front Porch can execute that list too, saving you time and resources while you keep running your business.